Impact Of Visual Merchandising On Consumer Perception Of Electronics Products And Usage Of Technology
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Impact Of Visual Merchandising On Consumer Perception Of Electronics Products And Usage Of Technology
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Author : Dr. Neha Mehta
language : en
Publisher:
Release Date : 2018
Impact Of Visual Merchandising On Consumer Perception Of Electronics Products And Usage Of Technology written by Dr. Neha Mehta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Indian retail market is going through a turbulent time with the growth of online retail which has reduced the footfalls in the physical outlets/stores. Sales of electronics goods - specifically mobile phones, tablets, laptops, etc., are increasing online and giving fierce competition to brick and mortar retail stores. In such a scenario visual merchandising combined with sales promotion schemes may become one of the important tools to attract consumers into these stores. In India, the effective utilization of visual merchandising as tools for promoting electronics goods' sale has been not so effective. Most of the retailers do not focus on advanced product display techniques. This research is focused on finding the impact of visual merchandising on consumer buying behavior for electronics goods. It also suggests utilization of technology to enhance the effectiveness of visual display. Eight independent variables namely window display, store front, shelf display, wall mount display, counter top display, electronic center rack, signages/graphics and store atmosphere, have been studied to trace their impact on the dependent variable viz. the consumer perception regarding the store image for visual merchandising. From the analysis it was found that customers have unique and different perception for visual merchandising of different stores. Atmospherics of one outlet and shelf display of another outlet have strong perception or image, rest variables do not have strong positioning in customers' mind regarding visual merchandising. Retailers, therefore, must use better visual display techniques to lure customers into their stores. The application of usual tools of visual merchandising needs to be enhanced along with the usage of latest technology such as interactive screens and digital LED/LCD screens which not only display store's products but also highlight the product features to give better customer experience and ease to understand the technical aspects of the products resulting in greater number of footfalls and enhanced sales of the stores.
Advances In Digital Marketing And Ecommerce
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Author : Francisco J. Martínez-López
language : en
Publisher: Springer Nature
Release Date : 2024-06-19
Advances In Digital Marketing And Ecommerce written by Francisco J. Martínez-López and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-19 with Business & Economics categories.
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.
Proceedings Of The International Conference On Emerging Trends In Business Management Icetbm 2023
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Author : Sudarsan Jayasingh
language : en
Publisher: Springer Nature
Release Date : 2023-05-09
Proceedings Of The International Conference On Emerging Trends In Business Management Icetbm 2023 written by Sudarsan Jayasingh and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-09 with Business & Economics categories.
This is an open access book. The International Conference on Emerging Trends in Business & Management (ICETBM2023) aims to bring together leading academicians, practitioners, researchers, and students to exchange their views, knowledge, experience and insights on the emerging trends in business and management. The conference theme for year 2023 is “Business Intelligence and Analytics as Drivers for Digital Transformation”. Organizations are adopting a data-driven approach to identify new business opportunities, serve customers better, increase sales, improve the efficiency of operations and more. The amount of data generated, captured, copied, and consumed worldwide is growing rapidly due to increased use of the internet, mobile phone and social media. In today’s modern corporate environment, business intelligence and analytics have emerged as indispensable tools for improving decision-making, facilitating the execution of major initiatives, and guiding the overall company strategies. Business Intelligence and Analytics enables organizations to develop new innovative business models and approaches in the era of digital transformation. The role of analytics in solving business problems has increased manifold in recent years. Researchers, academics, and practitioners are paying more attention because of the increasing benefits achieved using business analytics. The conference will be held in SSN School of Management, Sri Sivasubramaniya Nadar College of Engineering, Kalavakkam, Chennai, India on 24th & 25th February 2023 and will be a hybrid event. This conference will offer invited talks by experts and paper presentations from leading academicians and industry speakers to share new ideas, research insights, recent innovations, trends, and challenges faced in the field of Business and Management.
Visual Merchandising And In Store Brand Equity 2ed
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Author : Karin Zaghi
language : en
Publisher: EGEA spa
Release Date : 2025-01-30T00:00:00+01:00
Visual Merchandising And In Store Brand Equity 2ed written by Karin Zaghi and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-30T00:00:00+01:00 with Business & Economics categories.
Crafting and managing visual merchandising in this day and age means necessarily adopting an omnichannel view to satisfy a customer who seeks a seamless, comprehensive, one-stop shopping experience designed to break down the barriers between physical and virtual stores. In this new scenario, visual merchandising gives substance to a physical point of sale that must transform its very essence to become a place that exists to offer value. This is achieved by adopting a mixed model that combines the experience of a store with the access, interactivity and convenience of e-commerce, ultimately consolidating in-store brand equity. Considering the role of digital technologies and multisensory communication, this book sets down guidelines for the store concept, delving into applications of color theory and semiotics. Moving on to examine the levers of visual merchandising, the discussion then turns to designing and managing POP materials in the channel relationship, with respect to sustainability communication goals as well. Finally, the book closes with an evaluation of the customer’s perspective in their interaction with the space they experience, perceive, and desire. This text is for people who handle communication for the store in the store, as well as retail and industry practitioners, agencies, producers of POP materials, and finally undergraduate and master’s students interested in marketing, communication, and retailing.
Sustainability In Marketing Practice
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Author : Subrata Chattopadhyay
language : en
Publisher: CRC Press
Release Date : 2024-08-23
Sustainability In Marketing Practice written by Subrata Chattopadhyay and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-23 with Business & Economics categories.
Consumers prefer businesses that support sustainability. This volume delves into the nuts-and-bolts of sustainable marketing and the promotion of environmentally and socially responsible products, practices, and brand values, taking a deep dive into how to integrate sustainability into a marketing strategy and how to develop, broaden, and maintain a sustainable marketing strategy that appeals to the values of the general public. The book contains three parts with the first section detailing sustainable consumer culture, examining consumer personality traits and purchasing behavior and how to influence those purchasing decisions and gain brand loyalty. The volume also reviews sustainable business strategy practices through various studies from the banking, fashion, hospitality and tourism, and other industries. The use of artificial intelligence and machine learning in sustainable marketing is also touched upon. The final part focuses on green marketing and details the new consumption patterns prevalent in the market today.
Information Communication Technologies And Globalization Of Retailing Applications
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Author : Rajagopal, Dr.
language : en
Publisher: IGI Global
Release Date : 2009-03-31
Information Communication Technologies And Globalization Of Retailing Applications written by Rajagopal, Dr. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-31 with Business & Economics categories.
"This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher.
Handbook Of Research On Global Fashion Management And Merchandising
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Author : Vecchi, Alessandra
language : en
Publisher: IGI Global
Release Date : 2016-05-03
Handbook Of Research On Global Fashion Management And Merchandising written by Vecchi, Alessandra and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-03 with Business & Economics categories.
Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.
Retailing
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Author : Dale M. Lewison
language : en
Publisher: MacMillan Publishing Company
Release Date : 1991
Retailing written by Dale M. Lewison and has been published by MacMillan Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
To keep pace with the dynamic retail marketplace, Retailing, 6th edition has been revised and updated with respect to new retailing formats, emerging retail trends, current retail practices, and innovative retail strategies. The revision examines the most contemporary issues, explores many of the more challenging problems, and investigates the myriad of changes that retailers must struggle with as they enter the twenty-first century.
Fashion Thinking
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Author : Fiona Dieffenbacher
language : en
Publisher: Bloomsbury Publishing
Release Date : 2013-01-07
Fashion Thinking written by Fiona Dieffenbacher and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-07 with Design categories.
The thinking behind a fashion collection is what sets one designer apart from another. Learning to push ideas forward, to develop concepts and to challenge the status quo is what gives us some of fashion's greatest innovations. Yet students often struggle to develop their own style and approach to design. While the design process is fundamental to the way all fashion designers work, there is no right or wrong method: each emerging designer must find their own authentic process. By following nine award-winning student designers through their thought processes in response to a brief, Fashion Thinking establishes key approaches to design and encourages this process of discovery. Each student project represents a diverse range of strategies at each stage of the design cycle. By following each throughout their various stages of development, these examples offer a unique and inspiring insight into the thinking behind a final collection. Supported by beautiful imagery and illuminating perspectives from professionals throughout the fashion industry, Fashion Thinking is a book that no aspiring fashion designer should be without!
Electronic Commerce
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Author : Ravi Kalakota
language : en
Publisher: Addison-Wesley Professional
Release Date : 1997
Electronic Commerce written by Ravi Kalakota and has been published by Addison-Wesley Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
This book is the ideal starting point for business managers involved with electronic commerce, as well as technical professionals who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. You will learn about firewalls, transaction security, electronic payment methods, and the management issues facing Internet Service Providers. Also fully covered are electronic commerce applications internal to the corporation-supply-chain management, manufacturing, and finance.