Visual Merchandising And In Store Brand Equity 2ed
DOWNLOAD
Download Visual Merchandising And In Store Brand Equity 2ed PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Visual Merchandising And In Store Brand Equity 2ed book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Visual Merchandising And In Store Brand Equity 2ed
DOWNLOAD
Author : Karin Zaghi
language : en
Publisher: EGEA spa
Release Date : 2025-01-30T00:00:00+01:00
Visual Merchandising And In Store Brand Equity 2ed written by Karin Zaghi and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-30T00:00:00+01:00 with Business & Economics categories.
Crafting and managing visual merchandising in this day and age means necessarily adopting an omnichannel view to satisfy a customer who seeks a seamless, comprehensive, one-stop shopping experience designed to break down the barriers between physical and virtual stores. In this new scenario, visual merchandising gives substance to a physical point of sale that must transform its very essence to become a place that exists to offer value. This is achieved by adopting a mixed model that combines the experience of a store with the access, interactivity and convenience of e-commerce, ultimately consolidating in-store brand equity. Considering the role of digital technologies and multisensory communication, this book sets down guidelines for the store concept, delving into applications of color theory and semiotics. Moving on to examine the levers of visual merchandising, the discussion then turns to designing and managing POP materials in the channel relationship, with respect to sustainability communication goals as well. Finally, the book closes with an evaluation of the customer’s perspective in their interaction with the space they experience, perceive, and desire. This text is for people who handle communication for the store in the store, as well as retail and industry practitioners, agencies, producers of POP materials, and finally undergraduate and master’s students interested in marketing, communication, and retailing.
Visual Merchandising And In Store Brand Equity 2 Ed
DOWNLOAD
Author : Karin Zaghi
language : en
Publisher:
Release Date : 2025-08
Visual Merchandising And In Store Brand Equity 2 Ed written by Karin Zaghi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08 with Business & Economics categories.
Crafting and managing visual merchandising in this day and age means necessarily adopting an omnichannel view to satisfy a customer who seeks a seamless, comprehensive, one-stop shopping experience designed to break down the barriers between physical and virtual stores.In this new scenario, visual merchandising gives substance to a physical point of sale that must transform its very essence to become a place that exists to offer value. This is achieved by adopting a mixed model that combines the experience of a store with the access, interactivity and convenience of e-commerce, ultimately consolidating in-store brand equity.Considering the role of digital technologies and multisensory communication, this book sets down guidelines for the store concept, delving into applications of color theory and semiotics. Moving on to examine the levers of visual merchandising, the discussion then turns to designing and managingPOP materials in the channel relationship, with respect to sustainability communication goals as well. Finally, the book closes with an evaluation of the customer' s perspective in their interaction with the space they experience, perceive, and desire.
Visual Merchandising And In Store Brand Equity
DOWNLOAD
Author : Karin Zaghi
language : en
Publisher:
Release Date : 2025
Visual Merchandising And In Store Brand Equity written by Karin Zaghi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025 with Business & Economics categories.
Fashion Brand Internationalization
DOWNLOAD
Author : Byoungho Jin
language : en
Publisher: Springer
Release Date : 2016-06-28
Fashion Brand Internationalization written by Byoungho Jin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-28 with Business & Economics categories.
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
Retail Brand Equity And Loyalty
DOWNLOAD
Author : Julia Katharina Weindel
language : en
Publisher: Springer
Release Date : 2016-09-06
Retail Brand Equity And Loyalty written by Julia Katharina Weindel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-06 with Business & Economics categories.
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
Contemporary Case Studies On Fashion Production Marketing And Operations
DOWNLOAD
Author : Pui-Sze Chow
language : en
Publisher: Springer
Release Date : 2017-12-04
Contemporary Case Studies On Fashion Production Marketing And Operations written by Pui-Sze Chow and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-04 with Business & Economics categories.
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Handbook Of Research On Global Fashion Management And Merchandising
DOWNLOAD
Author : Vecchi, Alessandra
language : en
Publisher: IGI Global
Release Date : 2016-05-03
Handbook Of Research On Global Fashion Management And Merchandising written by Vecchi, Alessandra and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-03 with Business & Economics categories.
Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.
Marketing At The Confluence Between Entertainment And Analytics
DOWNLOAD
Author : Patricia Rossi
language : en
Publisher: Springer
Release Date : 2017-04-29
Marketing At The Confluence Between Entertainment And Analytics written by Patricia Rossi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-29 with Business & Economics categories.
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Green Fashion Retail
DOWNLOAD
Author : Jochen Strähle
language : en
Publisher: Springer
Release Date : 2016-10-18
Green Fashion Retail written by Jochen Strähle and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-18 with Business & Economics categories.
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
Global Branding Breakthroughs In Research And Practice
DOWNLOAD
Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2019-07-05
Global Branding Breakthroughs In Research And Practice written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-05 with Business & Economics categories.
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.