Visual Merchandising And In Store Brand Equity
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Visual Merchandising And In Store Brand Equity 2ed
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Author : Karin Zaghi
language : en
Publisher: EGEA spa
Release Date : 2025-01-30T00:00:00+01:00
Visual Merchandising And In Store Brand Equity 2ed written by Karin Zaghi and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-30T00:00:00+01:00 with Business & Economics categories.
Crafting and managing visual merchandising in this day and age means necessarily adopting an omnichannel view to satisfy a customer who seeks a seamless, comprehensive, one-stop shopping experience designed to break down the barriers between physical and virtual stores. In this new scenario, visual merchandising gives substance to a physical point of sale that must transform its very essence to become a place that exists to offer value. This is achieved by adopting a mixed model that combines the experience of a store with the access, interactivity and convenience of e-commerce, ultimately consolidating in-store brand equity. Considering the role of digital technologies and multisensory communication, this book sets down guidelines for the store concept, delving into applications of color theory and semiotics. Moving on to examine the levers of visual merchandising, the discussion then turns to designing and managing POP materials in the channel relationship, with respect to sustainability communication goals as well. Finally, the book closes with an evaluation of the customer’s perspective in their interaction with the space they experience, perceive, and desire. This text is for people who handle communication for the store in the store, as well as retail and industry practitioners, agencies, producers of POP materials, and finally undergraduate and master’s students interested in marketing, communication, and retailing.
Visual Merchandising And In Store Brand Equity 2 Ed
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Author : Karin Zaghi
language : en
Publisher:
Release Date : 2025-08
Visual Merchandising And In Store Brand Equity 2 Ed written by Karin Zaghi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08 with Business & Economics categories.
Crafting and managing visual merchandising in this day and age means necessarily adopting an omnichannel view to satisfy a customer who seeks a seamless, comprehensive, one-stop shopping experience designed to break down the barriers between physical and virtual stores.In this new scenario, visual merchandising gives substance to a physical point of sale that must transform its very essence to become a place that exists to offer value. This is achieved by adopting a mixed model that combines the experience of a store with the access, interactivity and convenience of e-commerce, ultimately consolidating in-store brand equity.Considering the role of digital technologies and multisensory communication, this book sets down guidelines for the store concept, delving into applications of color theory and semiotics. Moving on to examine the levers of visual merchandising, the discussion then turns to designing and managingPOP materials in the channel relationship, with respect to sustainability communication goals as well. Finally, the book closes with an evaluation of the customer' s perspective in their interaction with the space they experience, perceive, and desire.
Visual Merchandising And In Store Brand Equity
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Author : Karin Zaghi
language : en
Publisher:
Release Date : 2025
Visual Merchandising And In Store Brand Equity written by Karin Zaghi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025 with Business & Economics categories.
Silent Selling
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Author : Judy Bell
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2017-08-10
Silent Selling written by Judy Bell and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-10 with Business & Economics categories.
This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.
The Luxury Strategy
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Author : Jean-Noël Kapferer
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-09-03
The Luxury Strategy written by Jean-Noël Kapferer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-03 with Business & Economics categories.
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Daily Graphic
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Author : Ransford Tetteh
language : en
Publisher: Graphic Communications Group
Release Date : 2014-03-18
Daily Graphic written by Ransford Tetteh and has been published by Graphic Communications Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-18 with categories.
Branding A Store
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Author : Ko Floor
language : en
Publisher: Kogan Page Publishers
Release Date : 2006
Branding A Store written by Ko Floor and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Architecture categories.
Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer. Finally he offers insights into the future development of successful retail brands.
Marketing Fashion Footwear
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Author : Tamsin McLaren
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-11-05
Marketing Fashion Footwear written by Tamsin McLaren and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-05 with Business & Economics categories.
Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog
Luxury Retail Management
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Author : Michel Chevalier
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-13
Luxury Retail Management written by Michel Chevalier and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-13 with Business & Economics categories.
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon—the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale Covers the management essentials—distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.
The Oxford Handbook Of Luxury Business
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Author : Pierre-Yves Donzé
language : en
Publisher: Oxford University Press
Release Date : 2022
The Oxford Handbook Of Luxury Business written by Pierre-Yves Donzé and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Business & Economics categories.
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.