Visual Merchandising And In Store Brand Equity 2 Ed
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Visual Merchandising And In Store Brand Equity 2ed
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Author : Karin Zaghi
language : en
Publisher: EGEA spa
Release Date : 2025-01-30T00:00:00+01:00
Visual Merchandising And In Store Brand Equity 2ed written by Karin Zaghi and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-30T00:00:00+01:00 with Business & Economics categories.
Crafting and managing visual merchandising in this day and age means necessarily adopting an omnichannel view to satisfy a customer who seeks a seamless, comprehensive, one-stop shopping experience designed to break down the barriers between physical and virtual stores. In this new scenario, visual merchandising gives substance to a physical point of sale that must transform its very essence to become a place that exists to offer value. This is achieved by adopting a mixed model that combines the experience of a store with the access, interactivity and convenience of e-commerce, ultimately consolidating in-store brand equity. Considering the role of digital technologies and multisensory communication, this book sets down guidelines for the store concept, delving into applications of color theory and semiotics. Moving on to examine the levers of visual merchandising, the discussion then turns to designing and managing POP materials in the channel relationship, with respect to sustainability communication goals as well. Finally, the book closes with an evaluation of the customer’s perspective in their interaction with the space they experience, perceive, and desire. This text is for people who handle communication for the store in the store, as well as retail and industry practitioners, agencies, producers of POP materials, and finally undergraduate and master’s students interested in marketing, communication, and retailing.
Visual Merchandising And In Store Brand Equity 2 Ed
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Author : Karin Zaghi
language : en
Publisher:
Release Date : 2025-08
Visual Merchandising And In Store Brand Equity 2 Ed written by Karin Zaghi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08 with Business & Economics categories.
Crafting and managing visual merchandising in this day and age means necessarily adopting an omnichannel view to satisfy a customer who seeks a seamless, comprehensive, one-stop shopping experience designed to break down the barriers between physical and virtual stores.In this new scenario, visual merchandising gives substance to a physical point of sale that must transform its very essence to become a place that exists to offer value. This is achieved by adopting a mixed model that combines the experience of a store with the access, interactivity and convenience of e-commerce, ultimately consolidating in-store brand equity.Considering the role of digital technologies and multisensory communication, this book sets down guidelines for the store concept, delving into applications of color theory and semiotics. Moving on to examine the levers of visual merchandising, the discussion then turns to designing and managingPOP materials in the channel relationship, with respect to sustainability communication goals as well. Finally, the book closes with an evaluation of the customer' s perspective in their interaction with the space they experience, perceive, and desire.
Visual Merchandising And In Store Brand Equity
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Author : Karin Zaghi
language : en
Publisher:
Release Date : 2025
Visual Merchandising And In Store Brand Equity written by Karin Zaghi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025 with Business & Economics categories.
Fashion Brand Internationalization
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Author : Byoungho Jin
language : en
Publisher: Springer
Release Date : 2016-06-28
Fashion Brand Internationalization written by Byoungho Jin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-28 with Business & Economics categories.
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
Retail Brand Equity And Loyalty
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Author : Julia Katharina Weindel
language : en
Publisher: Springer
Release Date : 2016-09-06
Retail Brand Equity And Loyalty written by Julia Katharina Weindel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-06 with Business & Economics categories.
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
Green Fashion Retail
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Author : Jochen Strähle
language : en
Publisher: Springer
Release Date : 2016-10-18
Green Fashion Retail written by Jochen Strähle and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-18 with Business & Economics categories.
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
Handbook Of Research On Global Fashion Management And Merchandising
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Author : Vecchi, Alessandra
language : en
Publisher: IGI Global
Release Date : 2016-05-03
Handbook Of Research On Global Fashion Management And Merchandising written by Vecchi, Alessandra and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-03 with Business & Economics categories.
Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.
Intelligent Decision Technologies
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Author : Junzo Watada
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-05-20
Intelligent Decision Technologies written by Junzo Watada and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-20 with Technology & Engineering categories.
The Intelligent Decision Technologies (IDT) International Conference encourages an interchange of research on intelligent systems and intelligent technologies that enhance or improve decision making. The focus of IDT is interdisciplinary and includes research on all aspects of intelligent decision technologies, from fundamental development to real applications. IDT has the potential to expand their support of decision making in such areas as finance, accounting, marketing, healthcare, medical and diagnostic systems, military decisions, production and operation, networks, traffic management, crisis response, human-machine interfaces, financial and stock market monitoring and prediction, and robotics. Intelligent decision systems implement advances in intelligent agents, fuzzy logic, multi-agent systems, artificial neural networks, and genetic algorithms, among others. Emerging areas of active research include virtual decision environments, social networking, 3D human-machine interfaces, cognitive interfaces, collaborative systems, intelligent web mining, e-commerce, e-learning, e-business, bioinformatics, evolvable systems, virtual humans, and designer drugs. This volume contains papers from the Fourth KES International Symposium on Intelligent Decision Technologies (KES IDT’12), hosted by researchers in Nagoya University and other institutions in Japan. This book contains chapters based on papers selected from a large number of submissions for consideration for the conference from the international community. The volume represents the current leading thought in intelligent decision technologies.
Contemporary Case Studies On Fashion Production Marketing And Operations
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Author : Pui-Sze Chow
language : en
Publisher: Springer
Release Date : 2017-12-04
Contemporary Case Studies On Fashion Production Marketing And Operations written by Pui-Sze Chow and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-04 with Business & Economics categories.
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Contemporary Issues In Branding
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Author : Pantea Foroudi
language : en
Publisher: Routledge
Release Date : 2019-12-06
Contemporary Issues In Branding written by Pantea Foroudi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-06 with Business & Economics categories.
This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era. Digital marketing and social media create opportunities for managers to communicate their brand’s identity to their consumers and stakeholders. Yet, limited empirical research exists to elucidate these issues, and less still that assists our understanding of branding issues at an international level. Recognising the complexity and plurality at the heart of the branding discipline, this text explores the relationship between brands, identity and stakeholders. Working through building, designing and maintaining a brand, the authors consider such aspects as strategic planning and campaign management, research and measurement, media relations, employee communication, leadership and change communication, and crisis branding. Critically, differing methods and approaches applied to branding and communication research design are assessed, including both qualitative and quantative methods. Proposing a mixture of theory and practice with international case studies, this book is an invaluable companion for advanced undergraduate and postgraduate students, academics of marketing and strategic brand management, as well as managers and decision makers globally.