Implementing Automation Initiatives In Companies To Create Better Connected Experiences
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Implementing Automation Initiatives In Companies To Create Better Connected Experiences
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Author : Remondes, Jorge
language : en
Publisher: IGI Global
Release Date : 2022-06-30
Implementing Automation Initiatives In Companies To Create Better Connected Experiences written by Remondes, Jorge and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-30 with Business & Economics categories.
Digital transformation is spreading throughout every industry all over the world. Acquiring new technologies to use within business practices increases productivity and strengthens the connection between businesses and their consumers. The digital transformation process and automation promotion must be intensified and explored globally so that economies can grow and develop, providing a better quality of life for their populations. Implementing Automation Initiatives in Companies to Create Better-Connected Experiences explores the most current and decisive topics for business and academia. It evaluates the ways in which automation and connectivity help the decision-making process of companies and the learning process for students and researchers. Covering topics such as consumer behavior, omnichannel retailing, and metaverse applications in business, this premier reference source is an excellent resource for business executives and managers, IT managers, marketers, agencies, government officials, students and faculty of higher education, researchers, and academia.
Cases On Metaverse And Consumer Experiences
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Author : Gonçalves Rodrigues, Maria Antónia
language : en
Publisher: IGI Global
Release Date : 2025-02-27
Cases On Metaverse And Consumer Experiences written by Gonçalves Rodrigues, Maria Antónia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-27 with Computers categories.
The metaverse represents a transformative shift in how individuals and businesses interact, blending physical and virtual realities to create immersive digital experiences. Its rapid evolution, driven by advancements in virtual reality, augmented reality, and extended reality, is reshaping industries such as education, healthcare, retail, and entertainment. With projections of significant market growth and increasing user adoption, the metaverse is redefining consumer behavior, business strategies, and economic models. As younger generations embrace virtual experiences and digital ownership, organizations must adapt to new forms of engagement and communication. Understanding the opportunities and challenges of this emerging digital landscape is essential for shaping its impact on society, commerce, and policymaking. Cases on Metaverse and Consumer Experiences explores the use of the metaverse in companies' marketing practices. It examines the development of new businesses, and the creation of consumer experiences using metaverse technology. This book covers topics such as ethics and law, machine learning, and patient care, and is a useful resource for academicians, researchers, business and marketing professionals, technology developers, entrepreneurs, policymakers, and more.
Contemporary Approaches Of Digital Marketing And The Role Of Machine Intelligence
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Author : Munna, Afzal Sayed
language : en
Publisher: IGI Global
Release Date : 2023-08-01
Contemporary Approaches Of Digital Marketing And The Role Of Machine Intelligence written by Munna, Afzal Sayed and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-01 with Business & Economics categories.
Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians.
Practical Applications Of Self Service Technologies Across Industries
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Author : Verma, Balraj
language : en
Publisher: IGI Global
Release Date : 2025-06-18
Practical Applications Of Self Service Technologies Across Industries written by Verma, Balraj and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-18 with Business & Economics categories.
Self-service technologies (SSTs) have practical applications across various industries, improving operational efficiency and customer satisfaction. In retail, self-checkout kiosks and mobile payment apps streamline the purchasing process, reducing waiting times and enhancing convenience. The hospitality industry utilizes SSTs through self-service check-in kiosks and digital concierge services. In healthcare, patients can use self-service portals to schedule appointments, access medical records, and complete pre-visit forms. In banking and finance, ATMs, mobile apps, and AI-powered chatbots offer access to essential services without the need for in-person assistance. These practical implementations demonstrate the versatility and importance of SSTs in modernizing service delivery across sectors. Practical Applications of Self-Service Technologies Across Industries explores self-service technology (SST) as a transformative force across industries. It examines practical applications of SST for improved customer service and business operations. This book covers topics such as smart technology, consumer behavior, and blockchain, and is a useful resource for business owners, computer engineers, academicians, researchers, and data scientists.
Developing Skills And Competencies For Digital And Green Transitions
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Author : Ordóñez de Pablos, Patricia
language : en
Publisher: IGI Global
Release Date : 2023-08-29
Developing Skills And Competencies For Digital And Green Transitions written by Ordóñez de Pablos, Patricia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-29 with Education categories.
In today's rapidly changing digital world, the need for education to keep pace with technology has never been more important. However, the traditional education system is struggling to adapt to these changes, and many students are not acquiring the digital skills and competencies needed to thrive in the current job market. At the same time, there is a growing need for sustainability and green education to address the pressing issues of climate change and create more resilient and inclusive societies. Developing Skills and Competencies for Digital and Green Transitions provides a persuasive solution to these pressing problems. By exploring the intersection of green education and digital technologies, this book offers a comprehensive approach to transforming education in the digital era. Through its innovative topics and methodologies, this book provides a platform for international collaboration, fostering the development of new digital technologies for education and accelerating innovation in educational technologies. It offers insights into how green education and advanced information technologies can be applied in the education sector to create more resilient, climate-neutral, and green economies and societies. With its focus on inclusiveness and sustainability, this book is a valuable resource for students, academics, policymakers, and other stakeholders looking to build a more sustainable future.
Marketing Intelligence Part B
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Author : Mudita Sinha
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-05-05
Marketing Intelligence Part B written by Mudita Sinha and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-05 with Business & Economics categories.
In the rapidly evolving world of business, technology isn't just an asset—it's the driving force behind innovation and success. This work is an indispensable resource for business leaders, marketers, and technologists who are eager to stay ahead of the curve.
Marketing And Smart Technologies
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Author : José Luís Reis
language : en
Publisher: Springer Nature
Release Date : 2025-07-02
Marketing And Smart Technologies written by José Luís Reis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-02 with Computers categories.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Entrepreneurship And Creativity In The Metaverse
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Author : Inder, Shivani
language : en
Publisher: IGI Global
Release Date : 2024-03-05
Entrepreneurship And Creativity In The Metaverse written by Inder, Shivani and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-05 with Business & Economics categories.
The Metaverse, an expanding digital space, is at the forefront of a technological revolution that will redefine how we interact with the digital world. Yet, as this fascinating landscape evolves, it presents an array of complex challenges, particularly in the realm of entrepreneurship. The current literature on Metaverse entrepreneurship is notably lacking, leaving a void in our understanding of the Metaverse's potential and the role of entrepreneurs within it. Critical questions about the emergence of entrepreneurial ecosystems, the evolution of entrepreneurship frontiers, and the impact of innovation and creativity within the Metaverse remain largely unanswered. Entrepreneurship and Creativity in the Metaverse serves as a guide to comprehending and harnessing the Metaverse's vast potential. As a space with fewer limitations than the physical world, creativity and entrepreneurship have immense potential to flourish within the Metaverse. It provides a much-needed roadmap for scholars, entrepreneurs, educators, industry experts, and policymakers to navigate this uncharted territory and thrive within it.
Global Trends In Technology Startup Project Development And Management
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Author : Srikanta Patnaik
language : en
Publisher: Springer Nature
Release Date : 2023-10-13
Global Trends In Technology Startup Project Development And Management written by Srikanta Patnaik and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-13 with Business & Economics categories.
Innovative ideas provide solutions to problems that creators are passionate about, which stimulates the decision of technology-based company creation. This book explores the fundamental elements and economic valuation of technology-based startups and their immediate ecosystems. It covers all the phases and the required competencies for technological startup creation and development. This book also provides a comprehensive coverage of methods and recommendations for defining and assessing opportunities to create new tech companies for many young researchers or students aspiring to be innovators. Featuring contributions from financial market analysts, business professionals, and venture capitalists, this book benefits readers from different disciplines, technical or non-technical, associated with tech startup projects.
Phygital Approaches To Social Marketing
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Author : Djakeli, Kakhaber
language : en
Publisher: IGI Global
Release Date : 2024-10-04
Phygital Approaches To Social Marketing written by Djakeli, Kakhaber and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-04 with Business & Economics categories.
In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navigate the digital world, implementing phygital techniques offers a unique opportunity to create immersive and engaging brand interactions. Phygital marketing combines the sensory experiences of physical environments with the immediacy and data-driven precision of digital platforms to enhance customer engagement and loyalty while providing valuable analytics into consumer behavior. Further research into social marketing is necessary to understand how it may help businesses and organizations balance workplace wellbeing, customer communication, and the physical and emotional happiness of employees and consumers. Phygital Approaches to Social Marketing develops guidelines for proper social marketing research, study, teaching, and practical social marketing campaigns. It explores modern marketing through social, cultural, and economic theories, revealing how digital technology can be used to influence customer emotions and spending, while creating sustainable business environments. This book covers topics such as artificial intelligence, customer retention, and online technology, and is a useful resource for business owners, educational professionals, marketing agents, sociologists, policymakers, public health professionals, academicians, scientists, and researchers.