Improving Your Company Image
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Improving Your Company Image
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Author : Sylvia Blishak
language : en
Publisher: Crisp Fifty-Minute Books (Pape
Release Date : 1992
Improving Your Company Image written by Sylvia Blishak and has been published by Crisp Fifty-Minute Books (Pape this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Simple, thoughtful suggestions on how to improve your company's image.
50 Minute Improving Your Company Image
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Author : Sylvia Ann Blishak
language : en
Publisher:
Release Date : 2004-01-01
50 Minute Improving Your Company Image written by Sylvia Ann Blishak and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-01 with categories.
Marketing Corporate Image
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Author : James R. Gregory
language : en
Publisher: N T C Business Books
Release Date : 1991
Marketing Corporate Image written by James R. Gregory and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Influence consumer choices, build brands, pre-sell new products or services, and add value to your company in the minds of customers and investors -- simply by treating company image as your number one product. Based on exclusive interviews with successful image-makers, this book skillfully analyzes the advertising strategies of top corporations like General Electric and GTE. Also explores the concept of "advocacy advertising" -- campaigns that ally the company with political, social, or environmental issues that affect its markets. You'll discover how to: -- Use image advertising to support your products -- Change outdated images -- Control crises -- Establish a unified public identity in the wake of mergers, takeovers, and other dramatic corporate changes
Corporate Branding In Facebook Fan Pages
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Author : Eliane Pereira Zamith Brito
language : en
Publisher: Business Expert Press
Release Date : 2015-03-09
Corporate Branding In Facebook Fan Pages written by Eliane Pereira Zamith Brito and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-09 with Business & Economics categories.
In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and these repeated images can result in a solid reputation or increased brand value. Also addressed is how company’s strategies influence this process, and how online communication benefits from the integration of the manager’s vision with communication policies.
Practical Branding
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Author : David Domos
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2014-10-17
Practical Branding written by David Domos and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-17 with Business & Economics categories.
Practical Branding reveals how to... Make your company the brand of choice for prospective customers! Are you going to continue to wait for customers to walk through your doors? Or are you going to take control of your brand image and build a company that leaves prospective customers no choice but to think, you are the only company to buy the product or service from! Dominate your competition with easy to implement strategies! Many companies send their sales people out into the market with a message of me too, rather than why me. This book teaches you how to dominate your competition by positioning your company with what makes it unique. Put yourself in the customers position, if you see 10 salespeople and they all say their products do the same thing and fill the need in the same way, it then comes down to cost. Don't fall into this trap. Stop using the trial by error method of building business and finally get noticed in your market! These tried and true lessons are best practices used by successful business owners all over the world. This straight-forward information will have you on the right track quickly. Many companies spend years trying to figure out these best practices, skip the learning curve and start enjoying the success you want. Increase your closing ratio by building a company presentation so powerful that customers will only want to do business with you! Learn the secrets of building credibility and closing more sales. What are the components of credibility in the mind of your customers? How do you build social proof? Why is social proof so important? How to package it in a way that your presentation becomes a silent salesperson that answers common industry needs and objections before they ever come up? Customers will pay higher prices for products or services that offer value and peace of mind! This book teaches you how to position your products and services for maximum impact. How to use your website, company presentation and collateral materials in a way to present your company, product and services as a value? Position your offerings in a way that will allow you to compete on value and service rather than bottom line price and instill confidence that your brand is the right choice. Most importantly, you can charge more money and be more profitable. In short, are you ready to become a force in your market? Building a powerful brand image can be more powerful than your best salesperson. If you are looking to increase sales and drive more traffic to your business, you must develop your brand image. - The 4 key components needed to build a dominate brand image - The best ways to connect with customers - How to develop the most impactful brand message Practical Branding will equip you with everything necessary to start creating a brand message that will leave your prospects knowing you're the best company for the job. - Why developing your company presentation is the easiest and most effective way to build credibility - How to develop and use social proof as a silent sales person - Develop a presentation that overcomes objections and pinpoints needs before they come up - Understand consumer purchase triggers - Have your sales force and staff delivering a consistent message Practical Branding is jammed packed with information about building your brand and brand image online. Living in today's social world requires a different approach to marketing and branding. - How to turn your website into a lead generation machine - Have your website found and visited more frequently by prospects - Key components to building credibility online - How to use social media to grow your business - The best ways to get your company viewed as the local industry experts - Money saving tips and tools to optimize your business online Practical Branding shows how to tie your branding message together with collateral materials. Are You Ready To Take Your Business To The Next Level?
The Company Image
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Author : Elinor Selame
language : en
Publisher:
Release Date : 1988-09-23
The Company Image written by Elinor Selame and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-09-23 with Business & Economics categories.
With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.
Big Picture Strategy
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Author : Marta Dapena Baron
language : en
Publisher: John Wiley & Sons
Release Date : 2021-08-24
Big Picture Strategy written by Marta Dapena Baron and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-24 with Business & Economics categories.
Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it The four strategies companies use to launch and grow brands successfully How to use strategy-integrated metrics to promote continuous learning in organizations How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.
Creating Corporate Reputations
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Author : Grahame Dowling
language : en
Publisher: Oxford University Press on Demand
Release Date : 2002
Creating Corporate Reputations written by Grahame Dowling and has been published by Oxford University Press on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to proactively enhance their corporations' desired reputation. While many books concentrate on advertising or corporate identity asthe primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consultingexperience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.
Upgrade Your Company S Image
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Author : Stancilli
language : en
Publisher:
Release Date : 1984-01-01
Upgrade Your Company S Image written by Stancilli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984-01-01 with categories.
Connective Branding
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Author : Claudia Fisher
language : en
Publisher: Wiley
Release Date : 2010-04-01
Connective Branding written by Claudia Fisher and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-01 with Business & Economics categories.
This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the company, and each of these interactions has an impact on the brand equity account – either positive or negative. Examples of interactions include: the product itself, the purchasing process, the consumption experience, the ‘face’ of the organization, the call center, media etc. The real issue for the company is how to translate the optimized ‘ideal’ customer journey into effective company programmes, how to track their progress and their actual impact on brand equity, customer satisfaction and loyalty. This book takes a holistic view to brand management and distills this complex system into palatable chunks, involving all functions of the company. The book demonstrates the effect of an organization that facilitates and rewards employee brand commitment on ‘external brand equity (eg: customer satisfaction and loyalty) and ‘internal brand equity’ (eg: product improvement and innovation potential resident in the organization). While the more obvious benefits of this approach include the usual suspects such as increased sales and revenues, less obvious benefits include employee stress reduction through the elimination of tensions and incongruity between external and internal value systems. The result is a significant contribution to creativity, brand commitment, overall employee satisfaction and, finally, a company’s ability to attract and retain talent. The above is achieved via a very practical, step-by-step guide, lavishly illustrated with case studies from over 100 fascinating brands (the authors have researched and surveyed companies such as: Aer Lingus, BMW, BP, Deutsche Bank, Ducati, Edun, Google, innocent drinks, Lacoste, Lego, Manner, Maggi, Orange, Old Mutual, Rabobank, Sony, SOS Childrens Villages, Siemens, Thomas Sabo, TED/United, TUI, UBS, Vauxhall, Wal-Mart, Wikimedia, any many more) the authors are able to paint a very real picture of the issues facing business and provide powerful solutions. Refreshingly, this book draws on examples from across the globe, giving the book cultural depth. Each case helps demonstrate the arguments put forward by the authors. After reading this book the audience should be able to answer the following questions: How can I build a strong brand? Where do I start? Which analyses do I have to conduct? Who needs to be involved? How can I make sure every part of the organisation lives the brand? How can I revive the brand ? How can I create a new and relevant connection between the brand and key target audiences? How can I develop and expand the brand? How can future orientation become part of the brand? How can I best structure the brand portfolio? Which role should each of the brands adapt in order to optimise results? How do I best manage the brand? How do I cultivate and empower brand enthusiasts in the organisation? How do I foster and leverage networked collaboration?