Individual Case Study Report A Change Of Leadership Style Within The Lufthansa Technik Using Expert Interviews And Swot Analysis
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Individual Case Study Report A Change Of Leadership Style Within The Lufthansa Technik Using Expert Interviews And Swot Analysis
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2015-06-18
Individual Case Study Report A Change Of Leadership Style Within The Lufthansa Technik Using Expert Interviews And Swot Analysis written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-18 with Business & Economics categories.
Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 1, University of Queensland, language: English, abstract: The following case study report is based on my personal experiences during a 6 month internship within the HRDepartment of Lufthansa Technik AG (LHT). I worked in central personnel development, whose job is to provide systems and processes for succession, rotary and career planning and assist the managers in their role as the “first personnel developer” for their employees. Two personnel developers and I formed a project team to address the problematic issue of increasing employee turnover in the past years. All the information and data provided by the company has been translated from German into English and was gathered in 2013. The purpose of this report is to make recommendations to optimize the existing potential analysis tools of LHT. Executives were questioned about their beliefs and experiences using indepth interviews. Their opinions are integrated in the optimization process in order to produce a practical reference guide for identifying potential. I also use a SWOTanalysis to develop appropriate strategies by determining strengths and weaknesses and examining organisational behaviour (OB) factors. In addition, the statements of managers are analysed with regard to aspects of transformational leadership.
Digital Business Leadership
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Author : Ralf T. Kreutzer
language : en
Publisher: Springer
Release Date : 2018-04-27
Digital Business Leadership written by Ralf T. Kreutzer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.
Strategic Marketing
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Author : Torsten Tomczak
language : de
Publisher: Springer
Release Date : 2017-09-15
Strategic Marketing written by Torsten Tomczak and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-15 with Business & Economics categories.
Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.
Strategic Marketing Planning And Control
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Author : Graeme Drummond
language : en
Publisher: Routledge
Release Date : 2007-06-01
Strategic Marketing Planning And Control written by Graeme Drummond and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-01 with Business & Economics categories.
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.
Scenario Based Strategic Planning
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Author : Burkhard Schwenker
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-12-05
Scenario Based Strategic Planning written by Burkhard Schwenker and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-05 with Business & Economics categories.
In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world. Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.
Swot Analysis Of Mcdonald S And Derivation Of Appropriate Strategies
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Author : Ilhan Yuece
language : en
Publisher: GRIN Verlag
Release Date : 2012-10-22
Swot Analysis Of Mcdonald S And Derivation Of Appropriate Strategies written by Ilhan Yuece and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-22 with Business & Economics categories.
Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: Merit , Prifysgol Cymru University of Wales, course: Strategic Management, language: English, abstract: This essay deals with the SWOT Analysis of McDonald’s and the selection of the final strategy derived amongst all strategies revealed for the ‘Products’. Firstly, an overview of the McDonald’s was given and then SWOT Analysis which was made by the team and the determined strengths, weaknesses, opportunities and threats were shortly explained. After that TOWS Analysis was made for the generation of SO, TO, WO and TW strategies. All the strategies were evaluated; finally, the selected strategy for Germany and the reasons for the selection of it were explained.
Business Process Management Cases
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Author : Jan vom Brocke
language : en
Publisher: Springer
Release Date : 2017-08-10
Business Process Management Cases written by Jan vom Brocke and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-10 with Business & Economics categories.
This book is the first to present a rich selection of over 30 real-world cases of how leading organizations conduct Business Process Management (BPM). The cases stem from a diverse set of industry sectors and countries on different continents, reporting on best practices and lessons learned. The book showcases how BPM can contribute to both exploitation and exploration in a digital world. All cases are presented using a uniform structure in order to provide valuable insights and essential guidance for students and practitioners.
Social Marketing In Action
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Author : Debra Z. Basil
language : en
Publisher: Springer
Release Date : 2019-05-24
Social Marketing In Action written by Debra Z. Basil and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-24 with Business & Economics categories.
This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.
Leveraging Information Technology For Optimal Aircraft Maintenance Repair And Overhaul Mro
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Author : Anant Sahay
language : en
Publisher: Elsevier
Release Date : 2012-10-09
Leveraging Information Technology For Optimal Aircraft Maintenance Repair And Overhaul Mro written by Anant Sahay and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-09 with Technology & Engineering categories.
Aircraft maintenance, repair and overhaul (MRO) requires unique information technology to meet the challenges set by today’s aviation industry. How do IT services relate to aircraft MRO, and how may IT be leveraged in the future?Leveraging Information Technology for Optimal Aircraft Maintenance, Repair and Overhaul (MRO) responds to these questions, and describes the background of current trends in the industry, where airlines are tending to retain aircraft longer on the one hand, and rapidly introducing new genres of aircraft such as the A380 and B787, on the other. This book provides industry professionals and students of aviation MRO with the necessary principles, approaches and tools to respond effectively and efficiently to the constant development of new technologies, both in general and within the aviation MRO profession. This book is designed as a primer on IT services for aircraft engineering professionals and a handbook for IT professionals servicing this niche industry, highlighting the unique information requirements for aviation MRO and delving into detailed aspects of information needs from within the industry. Provides practical and realistic solutions to real-world problems Presents a global perspective of the industry and its relationship with dynamic information technology Written by a highly knowledgeable and hands on practitioner in this niche field of Aircraft Maintenance
Foundations Of Marketing
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Author : John Fahy
language : en
Publisher: McGraw-Hill Europe
Release Date : 2012
Foundations Of Marketing written by John Fahy and has been published by McGraw-Hill Europe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Marketing categories.
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.