Influencer Relations
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Promoting Your Business
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Author : Kate Makowski
language : en
Publisher:
Release Date : 2019-11-03
Promoting Your Business written by Kate Makowski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-03 with categories.
GET THE WORD OUT THE RIGHT WAY. Media coverage and influencer mentions can produce tremendous benefits for your organization, including third-party credibility, visibility and more. In Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing, public relations veteran Brant Skogrand, APR, MBC, CPPM, along with communications professionals Kate Makowski and Aliki Vrohidis, share with you: * The basics of media relations, from when to do media relations to how to prepare for media interviews * Advanced media relations, from when to hold a press conference to how to coordinate a successful media tour * Q&As with actual journalists and influencers * Public relations case studies. Read Promoting Your Business to make a difference in your organization today!
Influencer Relations
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Author : DUNCAN S. CHAPPLE
language : en
Publisher: Folrose
Release Date : 2017-07-24
Influencer Relations written by DUNCAN S. CHAPPLE and has been published by Folrose this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-24 with categories.
Valuable analyst and advisory firms like Gartner and Forrester influence half of the world's spending on information and communications technology. No-one has more expertise into the value of analysts and advisors than Duncan Chapple and Sven Litke. Their book gives their insights into how analyst value is created and captured.
Influencer Relations
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Author : DUNCAN S. LITKE CHAPPLE (SVEN.)
language : en
Publisher: Folrose
Release Date : 2018-02-14
Influencer Relations written by DUNCAN S. LITKE CHAPPLE (SVEN.) and has been published by Folrose this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-14 with categories.
2018 second edition with a new chapter on Gartner Inc's Magic Quadrant. No-one has more expertise into the value of analysts and advisors than Duncan Chapple and Sven Litke. As the managing partners of Kea Company, the world's largest analyst relations consultancy, their book gives their insights into how analyst value is created and captured.
Public Relations And Online Engagement
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Author : Amber L. Hutchins
language : en
Publisher: Routledge
Release Date : 2021-06-24
Public Relations And Online Engagement written by Amber L. Hutchins and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-24 with Business & Economics categories.
As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ. This volume aims to explore and understand highly engaged publics in a variety of social media contexts and across networks. The hope is the expansion and extension of public relations theories and models in this book helps move the discipline forward to keep up with the practice and the media environment. Contributors analyzed a range of organizations and industries, including corporate, entertainment, government, and political movements, to consider how public relations practitioners can facilitate ethical and effective communication between parties. A consistent thread was the need for organizations and practitioners to better understand the diverse backgrounds of publics, including age, ethnicity, gender, and sexual orientation, beyond surface-level demographic stereotypes and assumptions. This book will be of interest to researchers, academics, and students in the field of public relations and communication, especially those with a particular interest in online engagement and social media as a PR tool.
Influencers And Creators
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Author : Robert V Kozinets
language : en
Publisher: SAGE
Release Date : 2023-04-15
Influencers And Creators written by Robert V Kozinets and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-15 with Business & Economics categories.
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.
Influencers And Creators
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Author : Robert V Kozinets
language : en
Publisher: SAGE
Release Date : 2023-04-29
Influencers And Creators written by Robert V Kozinets and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-29 with Business & Economics categories.
This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.
Essentials Of Analyst Engagement
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Author : Saurabh Bisht
language : en
Publisher: Notion Press
Release Date : 2023-12-11
Essentials Of Analyst Engagement written by Saurabh Bisht and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-11 with Business & Economics categories.
Mastering Analyst Relations for influencing the influencers. In " Essentials of Analyst Engagement " discover how to build, nurture, and harness the power of analyst relations to unlock hidden opportunities, amplify brand influence, and skyrocket revenue. From understanding the analyst landscape to crafting impactful communications, measuring results, and staying ahead of trends, this comprehensive guide provides actionable strategies for transforming your business and achieving remarkable success. Don't settle for mediocrity—unlock the power of strategic analyst relationships and elevate your business to new heights.
Social Media Influencers In Strategic Communication
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Author : Nils S. Borchers
language : en
Publisher: Routledge
Release Date : 2021-12-21
Social Media Influencers In Strategic Communication written by Nils S. Borchers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-21 with Language Arts & Disciplines categories.
This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.
Public Relations In Hyper Globalization
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Author : Takashi Inoue
language : en
Publisher: Routledge
Release Date : 2018-04-09
Public Relations In Hyper Globalization written by Takashi Inoue and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-09 with Business & Economics categories.
Achieving your goals quickly and efficiently is both more difficult and more important in today’s hyper-globalized world. A new environment is being created by disruptive technology, radical new business models, digital communications, and a highly integrated global supply chain. It is a world in which a reality TV host and businessman became President of the United States, in which terrorists use social media to recruit members and to broadcast executions, in which the very existence of the nation state is in question, where everyone can communicate globally 24 hours a day at no cost, and in which a leader is much more likely to be at the center of a crisis. Today, successful global leaders will be those that have a working knowledge of strategic public relations as described in this book. For current and future leaders of business and government it is essential to understand the forces creating this very challenging new environment and to acquire a new skill set. This book provides the needed understanding and teaches you the skill of public relations as multi-stakeholder relationship management. It shows how to achieve your goals and objectives when others fail by building win-win outcomes with current and future employees, investors, suppliers, distributors, customers, governments and all the other stakeholders. Written by a veteran public relations professional and a visiting professor of major graduate schools of management.
What Is Influencer Marketing And How Do You Profit From It
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Author : Raymond Wayne
language : en
Publisher: Estalontech
Release Date : 2019-02-28
What Is Influencer Marketing And How Do You Profit From It written by Raymond Wayne and has been published by Estalontech this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-28 with Business & Economics categories.
The Guide to Profiting from Influencer Marketing Want to implement an influencer marketing campaign? Learn How to successfully understand an influencer marketing campaign and become an influencer. Some users on social media post about their experiences with a brand and earn money for doing this. Typically, the people who earn the most from these posts are popular influencers. Influencers usually have large social media platforms and are trusted by their fans and followers. Influencers are people who've got a considerable following. When they recommend something on their sites or social media channels, their followers go and check out their recommendations. Can you see where this is going? Can you see yourself using someone else's influence to promote your content? Think about how powerful influencer marketing is: if you work with a lot of influencers, your network could potentially grow exponentially! You don't need to rely on your own audience helping you get the word out. Instead, you'll be leveraging the influencers' to get to their followers. But how do you get influencers to come help you out? For starters, you can go on social media and look for people in your industry with sizeable followers. You don't just want anyone to promote your business. The exciting thing about being influencer is that you don't need a special degree, ten million followers, or fancy software What Is Influencer Marketing and How Do You Profit from It? Here's what you'll learn ; What influencer marketing is and how to profit from it Tips and best practices Understanding paid posts and takeovers Tips to pitch to influencers and how to build relationships