Public Relations In Hyper Globalization
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Public Relations In Hyper Globalization
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Author : Takashi Inoue
language : en
Publisher: Routledge
Release Date : 2018-04-09
Public Relations In Hyper Globalization written by Takashi Inoue and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-09 with Business & Economics categories.
Achieving your goals quickly and efficiently is both more difficult and more important in today’s hyper-globalized world. A new environment is being created by disruptive technology, radical new business models, digital communications, and a highly integrated global supply chain. It is a world in which a reality TV host and businessman became President of the United States, in which terrorists use social media to recruit members and to broadcast executions, in which the very existence of the nation state is in question, where everyone can communicate globally 24 hours a day at no cost, and in which a leader is much more likely to be at the center of a crisis. Today, successful global leaders will be those that have a working knowledge of strategic public relations as described in this book. For current and future leaders of business and government it is essential to understand the forces creating this very challenging new environment and to acquire a new skill set. This book provides the needed understanding and teaches you the skill of public relations as multi-stakeholder relationship management. It shows how to achieve your goals and objectives when others fail by building win-win outcomes with current and future employees, investors, suppliers, distributors, customers, governments and all the other stakeholders. Written by a veteran public relations professional and a visiting professor of major graduate schools of management.
The Global Public Relations Handbook
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2019-10-21
The Global Public Relations Handbook written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-21 with Business & Economics categories.
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.
Public Relations And Social Theory
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Author : Øyvind Ihlen
language : en
Publisher: Routledge
Release Date : 2018-04-17
Public Relations And Social Theory written by Øyvind Ihlen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-17 with Business & Economics categories.
Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Dorothy Smith, Zygmunt Bauman, Harrison White, John W. Meyer, Luc Boltanski and Chantal Mouffe. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature.
The Handbook Of Security
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Author : Martin Gill
language : en
Publisher: Springer Nature
Release Date : 2022-06-22
The Handbook Of Security written by Martin Gill and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-22 with Social Science categories.
The substantially revised third edition of The Handbook of Security provides the most comprehensive analysis of scholarly security debates and issues to date. It reflects the developments in security technology, the convergence of the cyber and security worlds, and the fact that security management has become even more business focused. It covers newer topics like terrorism, violence, and cybercrime through various offence types such as commercial robbery and bribery. This handbook comprises mostly brand new chapters and a few thoroughly revised chapters, with discussions of the impact of the pandemic. It includes contributions from some of the world's leading scholars from an even broader geographic scale to critique the way security is provided and managed. It speaks to professionals working in security and students studying security-related courses. Chapter 5 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Russian Active Measures
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Author : Olga Bertelsen
language : en
Publisher: BoD – Books on Demand
Release Date : 2021-03-30
Russian Active Measures written by Olga Bertelsen and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-30 with Political Science categories.
The contributions gathered in this fascinating collection, in which scholars from a diverse range of disciplines share their perspectives on Russian covert activities known as Russian active measures, help readers observe the profound influence of Russian covert action on foreign states’ policies, cultures, people’s mentality, and social institutions, past and present. Disinformation, forgeries, major show trials, cooptation of Western academia, memory, and cyber wars, and changes in national and regional security doctrines of states targeted by Russia constitute an incomplete list of topics discussed in this volume. Most importantly, through a nexus of perspectives and through the prism of new documents discovered in the former KGB archives, the texts highlight the enormous scale and the legacies of Soviet/Russian covert action. Because of Russia’s annexation of Crimea in 2014 and its on-going war in Ukraine’s Donbas, Ukraine lately gained international recognition as the epicenter of Russian disinformation campaigns, invigorating popular and scholarly interest in conventional and non-conventional warfare. The studies included in this collection illuminate the objectives and implications of Russia’s attempts to ideologically subvert Ukraine as well as other nations. Examining them through historical lenses reveals a cultural clash between Russia and the West in general.
Investigating Developmentalism
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Author : Dev Nath Pathak
language : en
Publisher: Springer
Release Date : 2019-06-18
Investigating Developmentalism written by Dev Nath Pathak and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-18 with Psychology categories.
Compiling various strands of the dis/enchantment with development discourse in contemporary South Asia, with specific focus on the cases from India, this edited book brings together anthropologists, sociologists, economists, and historians to refresh the understanding of development. It introduces ways of thinking “otherwise” about development discourse and what the contributors term “developmentalism”—the social enchantment with development. The cultural discourse of development in contemporary South Asia manifests not only in the official programs of state agencies, but in cinema, television, and mass media. Dear to various stakeholders—from government leaders and manufacturers to consumers and the electorate—is the axiom of a “development(al) society.” Organized to bridge familiar understandings of development with radical ways of thinking through developmentalism, this book holds value for those engaged in the anthropology and sociology of development, development studies, South Asian studies, as well as for development professionals working for state and non-governmental organizations.
Public Relations As A Creative Industry
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Author : Elisenda Estanyol
language : en
Publisher: Taylor & Francis
Release Date : 2022-09-02
Public Relations As A Creative Industry written by Elisenda Estanyol and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-02 with Business & Economics categories.
This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.
The Global Public Relations Handbook
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2003-06-20
The Global Public Relations Handbook written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-20 with Business & Economics categories.
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
Public Relations Theory And Practice
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Author : Mr. Rohit Manglik
language : en
Publisher: EduGorilla Publication
Release Date : 2023-11-23
Public Relations Theory And Practice written by Mr. Rohit Manglik and has been published by EduGorilla Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-23 with Business & Economics categories.
In this book, we will study about the foundational principles of public relations, its evolution, strategic communication, and practical applications in corporate, government, and nonprofit sectors. It includes image building, media relations, and campaign management.
Public Relations Leaders As Sensemakers
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Author : Bruce K. Berger
language : en
Publisher: Routledge
Release Date : 2014-05-23
Public Relations Leaders As Sensemakers written by Bruce K. Berger and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-23 with Language Arts & Disciplines categories.
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.