Influencer Revolution
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Influencer Revolution
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Author : Baris Taskin
language : en
Publisher:
Release Date : 2023
Influencer Revolution written by Baris Taskin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Internet personalities categories.
Are you ready to step into the world of influence and make a mark? "Unveiling Influence: Your Path to Becoming a Remarkable Influencer" is your comprehensive guide to navigating the dynamic landscape of social media, honing your voice, and building a captivating presence that leaves a lasting impact.Dive into the secrets and strategies behind today's most successful influencers. Whether you're a fashion enthusiast, a food lover, a travel connoisseur, or a fitness guru, this book is tailored to help you discover your niche, amplify your reach, and connect authentically with your audience. From crafting engaging content to forming lucrative brand partnerships, "Unveiling Influence" equips you with the tools to turn your passion into a thriving influencer career.With insightful tips, real-life case studies, and actionable steps, this book is not just about gaining followers; it's about creating a movement, igniting change, and leaving an indelible mark on the digital world.
The Influencer Code
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Author : Amanda Russell
language : en
Publisher: Hatherleigh Press
Release Date : 2020-09-02
The Influencer Code written by Amanda Russell and has been published by Hatherleigh Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-02 with Business & Economics categories.
The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.
Virtual Influencer
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Author : Maike Sophie Bongartz
language : en
Publisher:
Release Date : 2022
Virtual Influencer written by Maike Sophie Bongartz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
The Influencer Economy
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Author : Ryan Williams
language : en
Publisher:
Release Date : 2016-06-16
The Influencer Economy written by Ryan Williams and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-16 with categories.
We're in the midst of a revolution. A new economy has been born. Passionate, inspiring and creative people are launching their careers off content, social media, and digital platforms. Previously unheard voices are becoming mainstream media forces. This revolution has transformed global business across the entire media industry.The influencer economy is a movement, a culture, and a new way to launch businesses, products, and media soley from the internet. This movement has re-invented the art and science of launching any and all consumer products. Every one of us is a participant in this new world, whether as a producer or a consumer. This is economy has launched inspiring creators to global audiences, and traditional media companies have to adapt or die.
An Influencer S World
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Author : Caroline Baker
language : en
Publisher: University of Iowa Press
Release Date : 2023-06-26
An Influencer S World written by Caroline Baker and has been published by University of Iowa Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-26 with Business & Economics categories.
What is the influencer lifestyle? How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate, which can take a huge psychological toll on those who choose to play the game. An Influencer’s World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators. INTERVIEWEES INCLUDE: Isabella Avila (17.7m on TikTok) Jacques Bastien (cofounder, SHADE) Mark Cuban (8.6m on Twitter) Mary Fitzgerald (1.8m on Instagram) GloZell Green (4.6m on YouTube) Tim Karsliyev (1.7m on Instagram) Kevin Kreider (431k on Instagram) Max Levine (cofounder, Amp Studios) Cindy Pham (468k on YouTube) Michael Schweiger (CEO, Central Entertainment Group) LaToya Shambo (CEO/founder, Black Girl Digital) Joshua Suarez (14.4m on TikTok)
Return On Influence The Revolutionary Power Of Klout Social Scoring And Influence Marketing
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Author : Mark Schaefer
language : en
Publisher: McGraw Hill Professional
Release Date : 2012-03-16
Return On Influence The Revolutionary Power Of Klout Social Scoring And Influence Marketing written by Mark Schaefer and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-16 with Business & Economics categories.
Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence—and how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn An insider’s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone Practical, actionable tips to increase your own personal power and online influence More than a dozen original social influence marketing case studies Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the “superconnectors” who ignite epidemics through word-of-mouth influence . . . and become one yourself. This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age—with a Return on Influence. Praise for Return on Influence: “Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!” —Brian Solis, author of The End of Business as Usual “Schaefer’s book has earned its place on the shelf of anyone looking to find influencers—or become one.” —Harold Burson, founder, Burson-Marsteller “Return on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social media—and particularly influence marketing—has become the silver bullet to solve all problems. Consider this book the marksmen’s manual.” —Rick Wion, Director of Social Media, McDonald’s “I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider’s guide to combining content strategy with network interactions to create social conversations that move markets.” —Ardath Albee, author of eMarketing Strategies for the Complex Sale “A fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies.” —Randy Gage, author of Prosperity Mind
Influence
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Author : Sara McCorquodale
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-09-05
Influence written by Sara McCorquodale and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-05 with Business & Economics categories.
Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
Influencer
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Author : T. Bettina Cornwell
language : en
Publisher: Routledge
Release Date : 2020-12-29
Influencer written by T. Bettina Cornwell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-29 with Business & Economics categories.
The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.
How To Be A Gaming Influencer
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Author : Anita Nahta Amin
language : en
Publisher: Raintree
Release Date : 2021-12-23
How To Be A Gaming Influencer written by Anita Nahta Amin and has been published by Raintree this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-23 with categories.
Have you dreamed of making money by playing video games? Getting paid to show off your gaming skills online sounds like an awesome career, but it takes more than just game skills. Learn about the basic business skills and economics behind this career in influencer marketing, all while staying safe online.
Influenced
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Author : Brian Boxer Wachler
language : en
Publisher: Rowman & Littlefield
Release Date : 2022-12-31
Influenced written by Brian Boxer Wachler and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-31 with Language Arts & Disciplines categories.
“This engaging, eye-opening book covers everything anyone would ever want to know about social media influencers." —Booklist, Starred Review Unpacks and pulls the curtain back on what happens to our brains and our behaviors each time we addictively engage social media and the influencers we encounter there. Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity. All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behavior? Is anyone paying attention to the lurking side effects of the social media influencer revolution? As “Dr. Brian” Boxer Wachler—one of the world’s most esteemed authorities on human perception—reveals in Influenced: The Impact of Social Media on Our Perception, we are oblivious to the mental evolution that is already in process. Science is proving that our addictive reliance upon social media and its influencers is having a demonstrable impact on how we think, feel, and perceive everything around us— and even how we react to stimuli. One might think that a “Like” is nothing more than a split-second tap on a device. However, brain scans tell a different story. Our brains literally light up with every buzz, ding, alert, and ring in anticipation of how our network is responding to us. As we tap away at our devices, we anxiously seek the approval of others—often people we don’t know. Influenced unpacks what happens to our brains and our behaviors each time we click “Like”; follow an influencer; consume a video; share or reshare an article; post or repost a photograph; write a comment; pile on a trend;; just scroll for new content; and why do we keep coming back for more. Dr. Boxer Wachler includes his own social and medical findings and highlights them with interviews with top influencers, the latest studies, and pop-culture anecdotes.