Information Communication Technologies And Emerging Business Strategies
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Information Communication Technologies And Emerging Business Strategies
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Author : van der Graaf, Shenja
language : en
Publisher: IGI Global
Release Date : 2006-08-31
Information Communication Technologies And Emerging Business Strategies written by van der Graaf, Shenja and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-31 with Business & Economics categories.
"This book explores new media such as online music stores, iPods, games, and digital TV and the way corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by publisher.
Global Business
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Author : Mehdi Khosrowpour
language : en
Publisher: IGI Global
Release Date : 2011-01-01
Global Business written by Mehdi Khosrowpour and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Business & Economics categories.
"This multi-volume reference examines critical issues and emerging trends in global business, with topics ranging from managing new information technology in global business operations to ethics and communication strategies"--Provided by publisher.
Marketing Communications And Brand Development In Emerging Economies Volume I
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Author : Ogechi Adeola
language : en
Publisher: Springer Nature
Release Date : 2022-05-04
Marketing Communications And Brand Development In Emerging Economies Volume I written by Ogechi Adeola and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-04 with Business & Economics categories.
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.
Emerging Challenges Solutions And Best Practices For Digital Enterprise Transformation
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Author : Sandhu, Kamaljeet
language : en
Publisher: IGI Global
Release Date : 2021-06-18
Emerging Challenges Solutions And Best Practices For Digital Enterprise Transformation written by Sandhu, Kamaljeet and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-18 with Business & Economics categories.
As organizations continue to move towards digital enterprise, the need for digital transformation continues to grow especially due to the COVID-19 pandemic. These impacts will last far into the future, as newer digital technologies continue to be accepted, used, and developed. These digital tools will forever change the face of business and management. However, on the road to digital enterprise transformation there are many successes, difficulties, challenges, and failures. Finding solutions for these issues through strategic thinking and identification of the core issues facing the enterprise is of primary concern. This means modernizing management and strategies around the digital workforce and understanding digital business at various levels. These key areas of digitalization and global challenges, such as those during or derived from the pandemic, are new and unique; They require new knowledge gained from a deep understanding of complex issues that have been examined and the solutions being discovered. Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation explores the key challenges being faced as businesses undergo digital transformation. It provides both solutions and best practices for not only handling and solving these key issues, but for becoming successful in digital enterprise. This includes topics such as security and privacy in technologies, data management, information and communication technologies, and digital marketing, branding, and commerce. This book is ideal for managers, business professionals, government, researchers, students, practitioners, stakeholders, academicians, and anyone else looking to learn about new developments in digital enterprise transformation of business systems from a global perspective.
Seeking Transformation Through Information Technology
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Author : Nagy K. Hanna
language : en
Publisher: Springer
Release Date : 2011-08-25
Seeking Transformation Through Information Technology written by Nagy K. Hanna and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-25 with Business & Economics categories.
The ability to harness Information Communication Technologies (ICTs) is increasingly at the heart of national competitiveness and sustainable development. As countries seek a way out of the present period of economic contraction, they are trying to weave ICT into their development strategies, in the same way enterprises have learned to use ICT to transform their business models and strategies. This integration offers a new path to development that is responsive to the challenges of our times. In Seeking Transformation Through Information Technology, Nagy Hanna and Peter Knight provide a framework for assessing the opportunities, challenges, and prospects for “e-transformation.” Featuring contributions from country experts, the editors and authors provide in-depth case studies of ICT deployment in Brazil, China, Canada, and Sri Lanka, and asses the progress of such efforts. The result is an essential resource for academic researchers, policy analysts, policymakers, and industry leaders interested in the role of ICT in national development, innovation, and economic growth.
Impact Of Emerging Digital Technologies On Leadership In Global Business
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Author : Smith, Peter A.C.
language : en
Publisher: IGI Global
Release Date : 2014-06-30
Impact Of Emerging Digital Technologies On Leadership In Global Business written by Smith, Peter A.C. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-30 with Business & Economics categories.
To be successful, business leaders should be familiar with the emerging digital technologies that are contributing to the global business environment. All leaders must develop fresh capabilities if they are to successfully direct their communities through the emerging era of social digital connectivity and global dynamic complexity. Impact of Emerging Digital Technologies on Leadership in Global Business combines relevant theoretical and practical frameworks with the latest research and best practices regarding emergent digital technologies. This book is an essential reference source for professionals, researchers, academics, and students who want to improve their understanding of the strategic role of emerging digital technologies in the success of global business.
Information Communication Technologies Concepts Methodologies Tools And Applications
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Author : Van Slyke, Craig
language : en
Publisher: IGI Global
Release Date : 2008-04-30
Information Communication Technologies Concepts Methodologies Tools And Applications written by Van Slyke, Craig and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-30 with Computers categories.
The rapid development of information communication technologies (ICTs) is having a profound impact across numerous aspects of social, economic, and cultural activity worldwide, and keeping pace with the associated effects, implications, opportunities, and pitfalls has been challenging to researchers in diverse realms ranging from education to competitive intelligence.
National Strategies To Harness Information Technology
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Author : Nagy K. Hanna
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-12-09
National Strategies To Harness Information Technology written by Nagy K. Hanna and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-09 with Business & Economics categories.
The ability to harness Information Communication Technologies (ICTs) is increasingly at the heart of competitiveness and sustainable growth. As countries engage in an increasingly competitive global economy, they are trying to weave ICT into their development strategies, in the same way enterprises have learned to use ICT to transform their business models and strategies. This integration offers a new path to development that is responsive to the challenges of our times. In National Strategies to Harness Information Technology, Nagy Hanna and Peter Knight provide a framework for assessing the opportunities, challenges, and prospects for “e-transformation” and for analyzing the options and innovations adopted to manage the e-transformation process. They ask hard questions: what does it take to harness ICT to transform an economy? Why some countries accelerate their development journey with ICT while others fail? How did successful countries balance the need for strategic leadership with bottom up innovation? Can countries reduce the risks of digital divide? What have been the roles of government and private sectors? What lessons can be learned for countries at different levels of development? Featuring contributions from country experts, the editors and authors provide in-depth case studies of ICT deployment in Singapore, Finland, the Philippines, and South Africa, and asses the progress of such efforts. The result is an essential resource for academic researchers, policy analysts, policymakers, and industry leaders interested in the role of ICT in national development, innovation, and economic growth. In National Strategies to Harness Information Technology, Nagy Hanna and Peter Knight provide a framework for assessing the opportunities, challenges, and prospects for “e-transformation” and for analyzing the options and innovations adopted to manage the e-transformation process. They ask hard questions: what does it take to harness ICT to transform an economy? Why some countries accelerate their development journey with ICT while others fail? How did successful countries balance the need for strategic leadership with bottom up innovation? Can countries reduce the risks of digital divide? What have been the roles of government and private sectors? What lessons can be learned for countries at different levels of development? Featuring contributions from country experts, the editors and authors provide in-depth case studies of ICT deployment in Singapore, Finland, the Philippines, and South Africa, and asses the progress of such efforts. The result is an essential resource for academic researchers, policy analysts, policymakers, and industry leaders interested in the role of ICT in national development, innovation, and economic growth.
The Emerging Technology Of Big Data
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Author : Heru Susanto
language : en
Publisher: CRC Press
Release Date : 2019-03-29
The Emerging Technology Of Big Data written by Heru Susanto and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-29 with Business & Economics categories.
Big Data is now highly regarded and accepted as a useful tool to help organizations manage their data and information effectively and efficiently. This new volume, The Emerging Technology of Big Data: Its Impact as a Tool for ICT Development, looks at the new technology that has emerged to meet the growing need and demand and studies the impact of Big Data in several areas of today’s society, including social media, business process re-engineering, science, e-learning, higher education, business intelligence, and green computing. In today’s modern society, information system (IS) through Big Data contributes to the success of organizations because it provides a solid foundation for increasing both efficiency and productivity. Many business organizations and educational institutions realize that compliance with Big Data will affect their prospects for success. Everyday, the amount of data collected from digital tools grows tremendously. As the amount of data increases, the use of IS becomes more and more essential. The book looks at how large datasets and analytics have slowly crept into the world of education and discusses methods of teaching and learning and the collection of student-learning data. The final chapter of the book considers the environmental impacts of ICT and emphasizes green ICT awareness as a corporate strategy through information systems. The global ICT industry accounts for approximately 2 percent of global carbon dioxide (CO2) emissions, and the manufacture, shipping, and disposal of ICT equipment also contributes environmentally. This chapter addresses these issues. The information provided here will be valuable information for education professionals, businesses, faculty, scientists and researchers, and others.
Marketing Communications And Brand Development In Emerging Markets Volume Ii
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Author : Ogechi Adeola
language : en
Publisher: Springer Nature
Release Date : 2022-05-24
Marketing Communications And Brand Development In Emerging Markets Volume Ii written by Ogechi Adeola and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-24 with Business & Economics categories.
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to unsustainable living, and the changing digital landscape require that businesses are strategically aligned to these realities in order to adapt and effectively communicate their offerings. The second of this two-volume work examines marketing communications and brand development in an uncertain and changing world. With specific focus on the covid-19 pandemic, social responsibilities, and emerging technologies, this book examines how organisations in emerging economies can effectively engage in marketing communications and brand activity challenges posed by a changing world. Meanwhile, Volume I provides insight into contemporary issues in marketing such as brand avoidance, health and personal branding, and offers a futuristic perspective on marketing communications. Taken together, this two-volume works is a definitive resource for scholars and students or marketing, branding and international business.