Innovationsmanagement Im Sport
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Innovation And Entrepreneurship In Sport Management
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Author : Vanessa Ratten
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-01-29
Innovation And Entrepreneurship In Sport Management written by Vanessa Ratten and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-29 with Business & Economics categories.
This timely book takes both a practical and academic perspective of innovation in sport management, exploring the role of entrepreneurship in sport. With its interdisciplinary approach, it provides a holistic overview of the ways in which sport is both innovative and entrepreneurial.
Innovation In Sport
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Author : Bastien Soule
language : en
Publisher: John Wiley & Sons
Release Date : 2022-01-26
Innovation In Sport written by Bastien Soule and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-26 with Sports & Recreation categories.
Whether in terms of practices, equipment or services, the sports sector is characterized by intense inventiveness and is an excellent subject to study innovation processes. This book provides a sociological reading of these processes, illustrated by case studies that allow us to grasp the complexity of innovation trajectories. The case studies highlight the astonishing pathways, from the origin of inventions to their effective dissemination and use, and including the bifurcations of projects. The “surprises” thus presented refer to an invariant of innovation processes, namely that trajectories are rarely linear and that the control exercised over them is relative. Innovation in Sport concludes with a set of recommendations for optimizing the management of sport innovation. This book is intended for students of sports science and management, as well as for professionals and entrepreneurs in the sports markets.
Innovationsmanagement Im Sport
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Author : Regina Roschmann
language : de
Publisher: Kohlhammer Verlag
Release Date : 2021-03-17
Innovationsmanagement Im Sport written by Regina Roschmann and has been published by Kohlhammer Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-17 with Business & Economics categories.
In ökonomischer Hinsicht hat sich der Sport vom Freizeitvergnügen zur Industrie mit breiter Branchenstruktur entwickelt. Alle diese Bereiche leben von Innovationen. Der "Sportmarkt" ist hochdynamisch und muss sich sowohl am Zeitgeist als auch an den wechselnden Wünschen der Aktiven bzw. Kunden orientieren, die stets innovative Angebote, Produkte und Dienstleistungen erwarten. Deshalb ist das Innovationsmanagement für Anbieter sportbezogener Produkte und Dienstleistungen von integraler Bedeutung: Von der Identifikation innovativer Ideen über die Schaffung innovationsfreundlicher Organisationsstrukturen und -kulturen bis hin zur wirtschaftlichen Realisierung vermittelt dieses als kompakter Leitfaden konzipierte Werk das nötige Grundwissen.
Sports Innovation Management
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Author : Vanessa Ratten
language : en
Publisher: Routledge
Release Date : 2017-08-23
Sports Innovation Management written by Vanessa Ratten and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-23 with Business & Economics categories.
This book introduces readers to emerging issues of sport innovation. The book focuses on the role of innovation in the sports context and how we can leverage opportunities that arise from networks and optimize resources by identifying where they are most effective. It helps to identify the conditions and procedures that emergent business ventures need to be formed. The book is a useful reference for sports organizations, athletes and government organizations promoting the use of innovation to generate competitive advantage in the global marketplace.
Sports Technology And Innovation
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Author : Vanessa Ratten
language : en
Publisher: Springer
Release Date : 2019-05-08
Sports Technology And Innovation written by Vanessa Ratten and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-08 with Business & Economics categories.
The aim of this book is to focus on the role of sports technology and the way that the innovation process is managed. This will help understand how technology is developed and integrated into the sports context. This is important particularly due to rapid technological advancements developed in sport being applied to other industries. The book will focus on the different types of sports technology from increment to radical innovations, including looking at product, process, and service innovations. It will be one of the first books to specifically focus on sports technology and innovation. It will be useful to innovation management researchers, enthusiasts and sports practitioners interested in how to compete based on technological advancements.
Social Innovation In Sport
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Author : Anne Tjønndal
language : en
Publisher: Springer Nature
Release Date : 2021-03-19
Social Innovation In Sport written by Anne Tjønndal and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-19 with Sports & Recreation categories.
This book provides fresh insights on how social innovations are utilized as strategies to make sport more accessible and inclusive. It does so by bringing together theoretical insights and empirical studies from Norway, Sweden, Denmark, the United States, Australia, Turkey and Belgium. Within the overarching topic of social innovation in sport, this book covers contemporary themes such as digitalization, urban planning, gender equality and innovation in sport policy and practice. It will be of interest to researchers and students in the fields of sociology of sport, sport management, sport science and sociology.
Sport Entrepreneurship And Innovation
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Author : Vanessa Ratten
language : en
Publisher: Taylor & Francis
Release Date : 2016-11-25
Sport Entrepreneurship And Innovation written by Vanessa Ratten and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-25 with Business & Economics categories.
This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries. The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.
Fostering Innovative Cultures In Sport
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Author : James Skinner
language : en
Publisher: Springer
Release Date : 2018-06-08
Fostering Innovative Cultures In Sport written by James Skinner and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-08 with Business & Economics categories.
Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry. Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leaders and illustrates the various drivers behind innovation. Addressing the need for a culture of innovation within sports enterprises, the authors reveal sustainable ways for companies to stay ahead of the game in an increasingly competitive global sport market.
Sport Management Innovation And The Covid 19 Crisis
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Author : Gözde Ersöz
language : en
Publisher: Taylor & Francis
Release Date : 2022-08-19
Sport Management Innovation And The Covid 19 Crisis written by Gözde Ersöz and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-19 with Sports & Recreation categories.
This book looks at how sport and sports organisations have had to innovate during the COVID-19 pandemic. Against a backdrop of lockdowns, empty stadia and a fast-moving public health crisis, the book presents fascinating case studies of innovation and crisis management in sport, with valuable lessons to be learned for preparedness and resilience in future crises. The book explores how managerial processes have evolved during the pandemic in areas as diverse as sports communication, youth sport, sports events, esports, sports tourism, and physical activity, in both professional and community settings. It considers the fundamental importance of technology as a tool of innovation, and considers how different stakeholder groups, from governing bodies to athletes to fans, have developed new pathways of engagement and what that might mean for the future development of the sport industry. This book is fascinating reading for any student, researcher, practitioner or policy maker looking to better understand this profound moment in the history of sport and society, and to anybody with an interest in key themes in sport business and management, such as innovation, crisis management or consumer behaviour.
Emerging Trends And Innovation In Sports Marketing And Management In Asia
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Author : Leng, Ho Keat
language : en
Publisher: IGI Global
Release Date : 2015-01-31
Emerging Trends And Innovation In Sports Marketing And Management In Asia written by Leng, Ho Keat and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-31 with Business & Economics categories.
Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.