Inside The Campaign
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Inside The Campaign
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Author : Alex Marland
language : en
Publisher: University of British Columbia Press
Release Date : 2020
Inside The Campaign written by Alex Marland and has been published by University of British Columbia Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Campaign management categories.
Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals the duties and obstacles faced during the heat of a campaign. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.
Inside Campaigns
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Author : William J. Feltus
language : en
Publisher: CQ Press
Release Date : 2018-07-04
Inside Campaigns written by William J. Feltus and has been published by CQ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-04 with Political Science categories.
"Inside Campaigns: Elections Through the Eyes of Political Professionals is essential reading not only for students interested in running campaigns and for journalism students who want to cover politics, but for campaign operatives generally and journalists who want to raise the level of their game. In fact, it’s good reading for everybody." —Thomas B. Edsall, Columbia Graduate School of Journalism "Much of our useful knowledge sits at the intersection of disciplines. Inside Campaigns demonstrates that through a skillful combination of political science with management in a highly readable and practical format. A first for this field!" —Leonard A. Schlesinger, Baker Foundation Professor-Harvard Business School, President Emeritus-Babson College Inside Campaigns, Second Edition takes readers on a journey into the world of campaign managers. Powered by scores of interviews and surveys of political professionals, the book considers the purpose, potency, and poetry of modern political campaigns in the US. The expert author team draw from years of scholarly research and professional campaign experience to guide readers on a behind-the-scenes tour of the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and the affects election outcomes have on American democracy. Readers will develop an understanding of what campaigns do and why they matter, as well as gain practical skills for working in a campaign or advocating for a cause. New to the Second Edition: A case study created from an in-depth interview with Bernie Sanders’ top digital decision-makers describes how the Sanders’ campaign used digital media to harness the energy of their highly motivated base supporters. This case shows students a real-life campaign decision-making situation, and demonstrates how campaigns use new digital media to drive traditional news media coverage. A unique joint interview with the top media buyers from the Clinton and Trump campaigns reveals how each campaign tracked the other’s advertising and adjusted their own advertising based on competitive tracking information. This interview illustrates to students how modern campaigns use media tracking technologies to monitor their opposition and spend tens of millions of dollars at the presidential level. A top Trump digital manager shares inside details of how the Republican National Committee moved quickly to help build out the Trump digital operations after it was clear that Trump would be the party’s presidential nominee. This insight helps students understand how the Trump campaign answered, "What do we tell them?" by testing messages online, including recycling Trump’s personal tweets in instant messages and emails. The differences between how the Clinton and Trump campaigns managed the news media are highlighted in a case study of one journalist’s experiences covering both campaigns. This case study helps the student build skills for becoming a "spinmeister" who handles day-to-day relationships with the news media. The authors’ research surprisingly reveals that, behind the scenes, Trump was much more available to reporters than Clinton, despite Trump’s continuous public attacks on the "fake news media."
Political Campaign Communication
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Author : Larry Powell
language : en
Publisher: Routledge
Release Date : 2015-08-07
Political Campaign Communication written by Larry Powell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-07 with Language Arts & Disciplines categories.
Political Campaign Communication: Inside and Out examines the ins and outs of political campaigning through the eyes of both an academic and a political consultant. This text takes a unique approach to the subject of campaign communication by examining its intricacies from views both inside and outside of the process. Unlike many texts in this field, Political Campaign Communication: Inside and Out takes a broad view of political campaigning, discussing theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events.
Inside Political Campaigns
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Author : Gary A. Copeland
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 1997-04-22
Inside Political Campaigns written by Gary A. Copeland and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-04-22 with Political Science categories.
As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.
The Permanent Campaign
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Author : Sidney Blumenthal
language : en
Publisher: Simon & Schuster
Release Date : 1982
The Permanent Campaign written by Sidney Blumenthal and has been published by Simon & Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Political Science categories.
Shattered
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Author : Jonathan Allen
language : en
Publisher: Crown
Release Date : 2017-04-18
Shattered written by Jonathan Allen and has been published by Crown this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-18 with Biography & Autobiography categories.
#1 NEW YORK TIMES BESTSELLER It was never supposed to be this close. And of course she was supposed to win. How Hillary Clinton lost the 2016 election to Donald Trump is the riveting story of a sure thing gone off the rails. For every Comey revelation or hindsight acknowledgment about the electorate, no explanation of defeat can begin with anything other than the core problem of Hillary's campaign--the candidate herself. Through deep access to insiders from the top to the bottom of the campaign, political writers Jonathan Allen and Amie Parnes have reconstructed the key decisions and unseized opportunities, the well-intentioned misfires and the hidden thorns that turned a winnable contest into a devastating loss. Drawing on the authors' deep knowledge of Hillary from their previous book, the acclaimed biography HRC, Shattered offers an object lesson in how Hillary herself made victory an uphill battle, how her difficulty articulating a vision irreparably hobbled her impact with voters, and how the campaign failed to internalize the lessons of populist fury from the hard-fought primary against Bernie Sanders. Moving blow-by-blow from the campaign's difficult birth through the bewildering terror of election night, Shattered tells an unforgettable story with urgent lessons both political and personal, filled with revelations that will change the way readers understand just what happened to America on November 8, 2016.
The Permanent Campaign
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Author : Sidney Blumenthal
language : en
Publisher: Beacon Press (MA)
Release Date : 1980
The Permanent Campaign written by Sidney Blumenthal and has been published by Beacon Press (MA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Campaign management categories.
The Campaign Manager
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Author : Catherine Shaw
language : en
Publisher: Routledge
Release Date : 2018-03-13
The Campaign Manager written by Catherine Shaw and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-13 with Political Science categories.
Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.
Run An Election Campaign
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Author : Pádraig Boyle
language : en
Publisher:
Release Date : 2020-11-06
Run An Election Campaign written by Pádraig Boyle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-06 with categories.
Run an Election Campaign - Project Management Style outlines the elements necessary to "Run for Election" that will give candidates a roadmap to follow in order to get elected to parliament. It serves as a reference for Election Teams. Canvassers can read through the entire plan so that they have some understanding of the whole process and the success framework in detail. The campaign plan is the foundation to build the campaign upon. A campaign plan created with the help of advisors, and past candidates gives you the roadmap for the run up until the day of the election and the following week. Some things to taken into account here include: Political environment - What are the priority issues your voters have? What are your opponents' issues and policies?Campaign message and issues - Outline the core message of your campaign. How does it relate to the issues you focus on?Communication plan - The campaign message distribution methods. How do you plan to get press coverage?Area outreach plan - How do you plan your door to door pamphlet distribution using volunteers?Campaign budget - What would be the budget and estimated cost for every task?Funding plan - What methods will you use to fund the campaign?Campaign timeline - How will you meet the deadlines for each milestone and activity?Staffing - Who do you have to fill the key roles like Campaign Manager and Office Manager? Why Political Campaigns FailA political campaign can be an exciting experience. A great deal will happen between the beginning of a campaign and a week after Election Day and with a little forethought and planning, you can be prepared for all the twists and turns and, in many cases, control the situation. This book is designed to help you anticipate what will happen and be better prepared. While the given political landscape is an important factor in any campaign, in many cases the most important factor - the difference between winning and losing - is what goes on inside the campaign.Are you ready to run for election? It's critical to make sure that you've thought everything through before announcing that you're running for political office. Here are some considerations: - understand the time commitment- fulfill the eligibility criteria to run for election in your jurisdiction- be confident that you can balance family life, work life with running an election campaign - have funds for your campaignThere are four types of election campaigns that have little or no chance to achieve victory: 1. The first is the campaign that has no persuasive or unique message to deliver to voters.2. The second is the campaign does not have a clear idea of which voters it wants to persuade.3. The third is the campaign that has a unique, persuasive message and a clear idea of which voters it wants to persuade but has no practical plan of what to do between the beginning of the campaign and the day of the election, to persuade these voters. 4. Lastly, the fourth type of campaign is one that has a clear message, a clear idea of its voters and a plan to get to Election Day but it fails to follow through on or execute the plan. The Key to Successful Election CampaignsConsidering the reasons for failed campaigns the political campaign as outlined in the book Run an Election Campaign - Project Management Style is one that takes the time to target voters, develops a persuasive message and follows through on a reasonable and practical plan to engage with and persuade those voters.This written campaign plan, defines the overall political landscape, the strategy and resources required to get to the day of the election. While every campaign is unique, there are some basic principles that can be applied to any election campaign. Run an Election Campaign - Project Management Style is designed to help you apply these basic principles to your unique campaign. This campaign will communicate a persuasive message to people who will vote.
Do Political Campaigns Matter
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Author : David M. Farrell
language : en
Publisher: Routledge
Release Date : 2003-09-02
Do Political Campaigns Matter written by David M. Farrell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Political Science categories.
This book, in bringing together some of the leading international scholars on electoral behaviour and communication studies, provides the first ever stock-take of the state of this sub-discipline. The individual chapters present the most recent studies on campaign effects in North America, Europe and Australasia. As a whole, the book provides a cross-national assessment of the theme of political campaigns and their consequences.