Intelligent Data Driven Marketing
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Intelligent Data Driven Marketing When Physicists Start Thinking About Marketing
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Author : Mathias Elsässer
language : en
Publisher: BoD – Books on Demand
Release Date : 2022-03-22
Intelligent Data Driven Marketing When Physicists Start Thinking About Marketing written by Mathias Elsässer and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-22 with Business & Economics categories.
Following Einstein’s sentence: “Everything should be made as simple as possible, but not simpler. If you can’t explain it simply, you don’t understand it well enough,” this book puts a spotlight on the complex marketing ecosystem from a physicist’s point of view. Today’s marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing. This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book. In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.
Data Driven Harnessing Data And Ai To Reinvent Customer Engagement
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Author : Tom Chavez
language : en
Publisher: McGraw Hill Professional
Release Date : 2018-10-05
Data Driven Harnessing Data And Ai To Reinvent Customer Engagement written by Tom Chavez and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-05 with Business & Economics categories.
Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to:●Target and delight your customers with unprecedented accuracy and success●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal●Capture, organize, and analyze data from every source and activate it across every channel●Create a data-powered marketing strategy that can be customized for any audience●Serve individual consumers with highly personalized interactions●Deliver better customer service for the best customer experience●Improve your products and optimize your operating systems●Use AI and IoT to predict the future direction of marketsYou’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.
Data Driven Marketing In The Age Of Artificial Intelligence
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Author : Dr. Raghava R. Gundala
language : en
Publisher: Xoffencerpublication
Release Date : 2024-03-20
Data Driven Marketing In The Age Of Artificial Intelligence written by Dr. Raghava R. Gundala and has been published by Xoffencerpublication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-20 with Business & Economics categories.
In order to maximize the effectiveness of brand communication and propel the expansion of a company, data-driven marketing is a strategic strategy that makes use of consumer data. It entails gathering, analyzing, and making use of data from a variety of sources in order to obtain insights about the behavior, tastes, and trends of different types of customers. This information is then used to create marketing strategies, messaging, and campaigns to particular audiences, which ultimately results in marketing efforts that are more personalized and successful. The expansion of online platforms and the introduction of digital technology have both played a vital role in the development of data-driven marketing. Today's organizations have access to large volumes of data that are created by interactions with customers, activity on social media platforms, visits to websites, and other digital touchpoints. The abundance of data that is available to marketers gives them with important information on the demographics, interests, purchasing history, and online activity of their target audience population. The use of data has evolved into an essential component of successful marketing campaigns in this era of digital technology. The use of data-driven marketing completely transforms the method in which firms comprehend and interact with their clientele clients.[1] Businesses have the ability to get significant insights into the behavior, tastes, and trends of their customers by using the power of data analytics. This introduction serves as a doorway to explore the ideas, practices, and advantages of data-driven marketing. It gives organizations the ability to harness data to drive growth, improve customer connections, and maintain a competitive advantage in a market that is highly competitive. We invite you to accompany us on a trip into the realm of data-driven marketing, where each click, interaction, and transaction holds the key to unlocking new possibilities and driving success. Now that we have a better understanding of data-driven marketing, we will investigate the ways in which companies may efficiently gather, analyze, and make use of data in order to personalize their marketing efforts.
Data Driven Marketing Content
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Author : Lee Wilson
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-06-19
Data Driven Marketing Content written by Lee Wilson and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-19 with Business & Economics categories.
This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.
Optimization And Computing Using Intelligent Data Driven Approaches For Decision Making
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Author : Irfan Ali
language : en
Publisher: CRC Press
Release Date : 2024-12-26
Optimization And Computing Using Intelligent Data Driven Approaches For Decision Making written by Irfan Ali and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-26 with Computers categories.
This book comprehensively discusses nature‐inspired algorithms, deep learning methods, applications of mathematical programming, and artificial intelligence techniques. It further covers important topics such as the use of machine learning and the Internet of Things and multi‐objective optimization under Fermatean hesitant fuzzy and uncertain environment. This book: Addresses solving practical problems such as supply chain management, smart manufacturing, and healthcare analytics using intelligent computing and discusses solving the fuzzy inference system in ant colony optimization for traveling salesman problem Presents an overview of artificial intelligence (AI) and explainable AI decision‐making (XAIDM) and illustrates a data‐driven optimization concept for modeling environmental and economic sustainability Discusses machine learning‐based multi‐objective optimization technique for load balancing in integrated fog‐cloud environment Explains the use of heuristics and metaheuristics in supply chain networks and the use of fuzzy optimization in sustainable development goals Discusses sustainable transit of hazardous waste, green fractional transportation system, perishable inventory, M‐estimation of functional regression operator, and intuitionistic fuzzy sets applications The text is primarily written for graduate students and academic researchers in diverse fields, including operations research, mathematics, statistics, computer science, information and communication technology, and industrial engineering.
Intelligent Data Driven Techniques For Security Of Digital Assets
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Author : Arun Kumar Rana
language : en
Publisher: CRC Press
Release Date : 2025-03-24
Intelligent Data Driven Techniques For Security Of Digital Assets written by Arun Kumar Rana and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-24 with Technology & Engineering categories.
The book covers the role of emerging technologies such as blockchain technology, machine learning, IoT, cryptography, etc., in digital asset management. It further discusses digital asset management applications in different domains such as healthcare, travel industry, image processing, and our daily life activities to maintain privacy and confidentiality. This book: • Discusses techniques for securing and protecting digital assets in collaborative environments, where multiple organizations need access to the same resources. • Explores how artificial intelligence can be used to automate the management of digital assets, and how it can be used to improve security and privacy. • Explains the role of emerging technology such as blockchain technology for transforming conventional business models. • Highlights the importance of machine learning techniques in maintaining the privacy and security of data. • Covers encryption and decryption techniques, their advantages and role in improving the privacy of data. The text is primarily written for senior undergraduates, graduate students, and academic researchers in diverse fields including electrical engineering, electronics and communications engineering, computer science and engineering, information technology, and business management.
Data Driven Marketing Content
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Author : Lee Wilson
language : en
Publisher: Emerald Publishing Limited
Release Date : 2019-06-19
Data Driven Marketing Content written by Lee Wilson and has been published by Emerald Publishing Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-19 with Business & Economics categories.
This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.
Artificial Intelligence In Peace Justice And Strong Institutions
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Author : Kaunert, Christian
language : en
Publisher: IGI Global
Release Date : 2025-02-28
Artificial Intelligence In Peace Justice And Strong Institutions written by Kaunert, Christian and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-28 with Computers categories.
Artificial intelligence (AI) plays a transformative role in advancing peace, justice, and strong institutions by providing innovative solutions to complex societal challenges. In areas like conflict resolution, legal systems, and governance, AI enhances decision-making, improves efficiency, and increases transparency. AI-powered tools assist in monitoring human rights abuses, predicting conflict zones, and ensuring fair and unbiased legal processes through automated analysis of case law. It can help strengthen institutions by improving public service delivery, combating corruption, and fostering greater civic participation. As nations strive to meet the United Nations' Sustainable Development Goal (SDG) 16, further research into AI's ability becomes key to building just, peaceful, and inclusive societies. Artificial Intelligence in Peace, Justice, and Strong Institutions explores the intersection between AI and sustainable development goals, examining how new technologies may help address challenges in governance and law. It applies a human rights perspective to AI for fair, balanced, resilient, and peaceful sustainable societies. This book covers topics such as e-commerce, gender equality, and judicial systems, and is a useful resource for business owners, government professionals, policymakers, sociologists, academicians, and researchers.
Intelligent Data Analytics Iot And Blockchain
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Author : Bashir Alam
language : en
Publisher: CRC Press
Release Date : 2023-10-30
Intelligent Data Analytics Iot And Blockchain written by Bashir Alam and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-30 with Computers categories.
This book focuses on data analytics with machine learning using IoT and blockchain technology. Integrating these three fields by examining their interconnections, Intelligent Data Analytics, IoT, and Blockchain examines the opportunities and challenges of developing systems and applications exploiting these technologies. Written primarily for researchers who are working in this multi-disciplinary field, the book also benefits industry experts and technology executives who want to develop their organizations’ decision-making capabilities. Highlights of the book include: Using image processing with machine learning techniques A deep learning approach for facial recognition A scalable system architecture for smart cities based on cognitive IoT Source authentication of videos shared on social media Survey of blockchain in healthcare Accident prediction by vehicle tracking Big data analytics in disaster management Applicability, limitations, and opportunities of blockchain technology The book presents novel ideas and insights on different aspects of data analytics, blockchain technology, and IoT. It views these technologies as interdisciplinary fields concerning processes and systems that extract knowledge and insights from data. Focusing on recent advances, the book offers a variety of solutions to real-life challenges with an emphasis on security.
Predictive Analytics And Generative Ai For Data Driven Marketing Strategies
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Author : Hemachandran K
language : en
Publisher: CRC Press
Release Date : 2024-12-10
Predictive Analytics And Generative Ai For Data Driven Marketing Strategies written by Hemachandran K and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-10 with Computers categories.
In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. This book showcases emerging trends in predictive analytics and generative AI for marketing, and their potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to use predictive analytics and generative AI effectively for marketing strategies. This book: • Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data. • Includes generative AI techniques, such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making. • Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context. • Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions. • Presents the recent advances in predictive analytics and generative AI and discusses how they can affect the area of data-driven marketing.