Intelligent Data Driven Marketing When Physicists Start Thinking About Marketing
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Intelligent Data Driven Marketing When Physicists Start Thinking About Marketing
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Author : Mathias Elsässer
language : en
Publisher: BoD – Books on Demand
Release Date : 2022-03-22
Intelligent Data Driven Marketing When Physicists Start Thinking About Marketing written by Mathias Elsässer and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-22 with Business & Economics categories.
Following Einstein’s sentence: “Everything should be made as simple as possible, but not simpler. If you can’t explain it simply, you don’t understand it well enough,” this book puts a spotlight on the complex marketing ecosystem from a physicist’s point of view. Today’s marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing. This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book. In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.
Intelligent Data Driven Marketing
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Author : Mathias Elsässer
language : en
Publisher:
Release Date : 2022
Intelligent Data Driven Marketing written by Mathias Elsässer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Electronic books categories.
Algorithmic Marketing And Eu Law On Unfair Commercial Practices
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Author : Federico Galli
language : en
Publisher: Springer Nature
Release Date : 2022-08-30
Algorithmic Marketing And Eu Law On Unfair Commercial Practices written by Federico Galli and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-30 with Law categories.
Artificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers’ interactions. Thanks to machine learning (ML) and cognitive computing technologies, businesses can now analyse vast amounts of data on consumers, generate new knowledge, use it to optimize certain processes, and undertake tasks that were previously impossible. Against this background, this book analyses new algorithmic commercial practices, discusses their challenges for consumers, and measures such developments against the current EU legislative framework on consumer protection. The book adopts an interdisciplinary approach, building on empirical findings from AI applications in marketing and theoretical insights from marketing studies, and combining them with normative analysis of privacy and consumer protection in the EU. The content is divided into three parts. The first part analyses the phenomenon of algorithmic marketing practices and reviews the main AI and AI-related technologies used in marketing, e.g. Big data, ML and NLP. The second part describes new commercial practices, including the massive monitoring and profiling of consumers, the personalization of advertising and offers, the exploitation of psychological and emotional insights, and the use of human-like interfaces to trigger emotional responses. The third part provides a comprehensive analysis of current EU consumer protection laws and policies in the field of commercial practices. It focuses on two main legal concepts, their shortcomings, and potential refinements: vulnerability, understood as the conceptual benchmark for protecting consumers from unfair algorithmic practices; manipulation, the substantive legal measure for drawing the line between fair and unfair practices.
Oswaal Cbse 10 Previous Years Solved Papers Yearwise 2016 2025 Class 12 Science Pcb English Core Physics Chemistry Biology For 2026 Exam
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Author : Oswaal Editorial Board
language : en
Publisher: Oswaal Books
Release Date : 2025-07-08
Oswaal Cbse 10 Previous Years Solved Papers Yearwise 2016 2025 Class 12 Science Pcb English Core Physics Chemistry Biology For 2026 Exam written by Oswaal Editorial Board and has been published by Oswaal Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-08 with Study Aids categories.
Description of the product: • 100 % Updated for 2025-26 with the latest CBSE Board Papers for 2025 • Trend Analysis with topic-wise insights into marks allocation trends over three years • Revision Battle Plan with high-importance topics predicted for 2026 revision plan • Concept Clarity with In-Depth Explanations • 100% Exam Readiness with Toppers & Board Marking scheme Answers • Revision Clarity: Out-of-syllabus topics highlighted and subject-wise topics called out
Oswaal Cbse 10 Previous Years Solved Papers Yearwise 2016 2025 Class 12 Science Pcm English Core Physics Chemistry Mathematics For 2026exam
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Author : Oswaal Editorial Board
language : en
Publisher: Oswaal Books
Release Date : 2025-07-08
Oswaal Cbse 10 Previous Years Solved Papers Yearwise 2016 2025 Class 12 Science Pcm English Core Physics Chemistry Mathematics For 2026exam written by Oswaal Editorial Board and has been published by Oswaal Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-08 with Study Aids categories.
Description of the product: • 100 % Updated for 2025-26 with the latest CBSE Board Papers for 2025 • Trend Analysis with topic-wise insights into marks allocation trends over three years • Revision Battle Plan with high-importance topics predicted for 2026 revision plan • Concept Clarity with In-Depth Explanations • 100% Exam Readiness with Toppers & Board Marking scheme Answers • Revision Clarity: Out-of-syllabus topics highlighted and subject-wise topics called out
Using Artificial Intelligence In Marketing
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Author : Katie King
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-02-03
Using Artificial Intelligence In Marketing written by Katie King and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-03 with Business & Economics categories.
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
Airimagination
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Author : Nawal K. Taneja
language : en
Publisher: Taylor & Francis
Release Date : 2022-09-29
Airimagination written by Nawal K. Taneja and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-29 with Transportation categories.
Unprecedented social changes, accelerated by facilitating technologies and the COVID-19 pandemic, are calling for airlines to think deeply and non-conventionally on what will be important to existing and new travelers, as they change their lifestyles. New thinking requires airlines to extend the boundaries of their businesses to go beyond their traditional domains. This need goes beyond the renovation and iteration of conventional products to the transformation of products requiring new ideas and ways to scale them. Examples include the development of cost-effective urban air mobility, intermodal passenger transportation, door-to-door travel that is sustainable, and personalized offers. Airimagination: Extending the Airline Business Boundaries raises some thought-provoking questions and provides a direction for practical solutions. For example, what if airlines developed products and services that finally meet end-to-end needs of customers seamlessly by collaborating in the value-adding open ecosystems, using platforms that facilitate effective engagement with both "digital and nondigital" customers and employees in real time and at each touch point? Ironically, the current time is an advantage for some airlines as they already have had to deal with a deep and wide disruption caused by the pandemic, leading operations to start from ground zero. This book, the latest in a long and well-regarded series by Nawal K. Taneja, explores innovative best practices within the airline business world, complemented by numerous insightful perspectives contained in multiple forewords and thought leadership pieces. This book is aimed primarily at high-level practitioners within the airline industry and related businesses.
The Guru Guide To Marketing
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Author : Joseph H. Boyett
language : en
Publisher: John Wiley & Sons
Release Date : 2003-02-25
The Guru Guide To Marketing written by Joseph H. Boyett and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-25 with Business & Economics categories.
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.
Advanced Methodologies And Technologies In Business Operations And Management
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Author : Khosrow-Pour, D.B.A., Mehdi
language : en
Publisher: IGI Global
Release Date : 2018-09-14
Advanced Methodologies And Technologies In Business Operations And Management written by Khosrow-Pour, D.B.A., Mehdi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-14 with Business & Economics categories.
Businesses consistently work on new projects, products, and workflows to remain competitive and successful in the modern business environment. To remain zealous, businesses must employ the most effective methods and tools in human resources, project management, and overall business plan execution as competitors work to succeed as well. Advanced Methodologies and Technologies in Business Operations and Management provides emerging research on business tools such as employee engagement, payout policies, and financial investing to promote operational success. While highlighting the challenges facing modern organizations, readers will learn how corporate social responsibility and utilizing artificial intelligence improve a company’s culture and management. This book is an ideal resource for executives and managers, researchers, accountants, and financial investors seeking current research on business operations and management.
Contemporary Social Physics
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Author : Anu Rai
language : en
Publisher: Springer Nature
Release Date : 2025-02-08
Contemporary Social Physics written by Anu Rai and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-08 with Social Science categories.
This volume delves into how cutting-edge geospatial tools are revolutionizing social physics—the quantitative study of human behavior and spatial dynamics. Through real-world case studies, the book demonstrates how geospatial analysis is applied to pressing social and environmental challenges, from migration flows and resource distribution to healthcare access, crime, disaster management, and urban planning. Readers will explore how these tools reveal the complexities of human movement, socio-spatial interactions, and behavioral patterns. The book is structured into five sections, each tackling key topics at the intersection of social physics and geospatial analysis: Population Dynamics and Social Behavior: Examines refugee settlements, migrations, resource allocation, and the socio-spatial impacts of political violence and the COVID-19 pandemic. Social Learning and Environmental Management: Highlights how social learning influences agriculture, healthcare, and environmental management, with geospatial techniques improving outcomes like riverbank stability and crop yields. Spatial Heterogeneity and Social Behavior: Investigates how social behavior shifts across different spatial contexts, with a focus on crime, inequality, and pandemic response, including detailed insights into Kolkata’s COVID-19 management. Social Physics and Sustainability: Demonstrates how geospatial tools can advance sustainability efforts, including waste management, transportation optimization, and urban planning for peri-urban areas. Ideal for academics, researchers, urban planners, and policymakers, this volume provides innovative methodologies to address complex social, environmental, and economic challenges. Whether examining migration trends or advancing sustainability, this book equips readers with the tools to transform how we understand human behavior and space.