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Interactive Decision Aids In E Commerce

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Interactive Decision Aids In E Commerce

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Author : Jella Pfeiffer
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-12-23

Interactive Decision Aids In E Commerce written by Jella Pfeiffer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-23 with Computers categories.

This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers’ satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers’ decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior

Interactive Decision Aids In E Commerce

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Author : Jella Pfeiffer
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-12-23

Handbook Of Marketing Decision Models

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Author : Berend Wierenga
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-09-05

Handbook Of Marketing Decision Models written by Berend Wierenga and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-05 with Business & Economics categories.

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.

Interactive Decision Aids

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Author : Nina Mazar
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06

Interactive Decision Aids written by Nina Mazar and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.

In a time where the Internet and online retailing play a proliferating role in the world-wide economy, it is of major concern to understand e-commerce's advantages and pitfalls. Only then retailers and manufacturers can act effectively in this extremely competitive market. In this context interactive decision aids, or so called smart agents, are becoming more and more important. While it is known that their key advantage lies in offering various levels of interac tivity with which information can be tailored to each consumer's idiosyncratic needs, little is known about its particular advantages for consumers, retailers, or manufacturer when com pared to the alternative of offline shopping. Nina Maiar's work targets exactly this shortcoming. To be more precise, she deals with one of the currently most feasible interactive decision aids in order to show its usefulness for dif ferent product categories and effects on all actors in the market. Based on profound findings from research on constructive consumer preferences and economics of information, Nina Maiar analyses the consequences in an experimental simulation and demonstrates the deci sion aid's effectiveness and boundaries.

Proceedings Of The International Conference On Ebusiness Ecommerce Emanagement Elearning And Egovernance 2015

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Author : Kokula Krishna Hari Kunasekaran
language : en
Publisher: Association of Scientists, Developers and Faculties (ASDF)
Release Date : 2015-07-24

Proceedings Of The International Conference On Ebusiness Ecommerce Emanagement Elearning And Egovernance 2015 written by Kokula Krishna Hari Kunasekaran and has been published by Association of Scientists, Developers and Faculties (ASDF) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-24 with Computers categories.

This is the Proceedings of The International Conference on eBusiness, eCommerce, eManagement, eLearning and eGovernance 2015. The event happened in University of Greenwich, London, United Kingdom in July 2015.

Electronic Business Concepts Methodologies Tools And Applications

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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2008-12-31

Electronic Business Concepts Methodologies Tools And Applications written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-31 with Computers categories.

Enhances libraries worldwide through top research compilations from over 250 international authors in the field of e-business.

Decision Support Systems And Electronic Commerce

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Author :
language : en
Publisher:
Release Date : 2002-12

Decision Support Systems And Electronic Commerce written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-12 with Decision support systems categories.

Transforming E Business Practices And Applications Emerging Technologies And Concepts

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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2009-12-31

Transforming E Business Practices And Applications Emerging Technologies And Concepts written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-31 with Business & Economics categories.

Transforming E-Business Practices and Applications: Emerging Technologies and Concepts presents an integrated view of the latest issues and technologies evolving from business transactions and support.

Bridging The Socio Technical Gap In Decision Support Systems

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Author : Ana Respício
language : en
Publisher: Sage Publications Limited
Release Date : 2010

Bridging The Socio Technical Gap In Decision Support Systems written by Ana Respício and has been published by Sage Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.

The socio-technical gap is the great divide between social activities such as coordination which researchers and practitioners aim to support and those that are actually supported by technology. As the social interaction takes place through technology, it is changed and mediated by the technology. This gap between the two dimensions is being challenged by new and innovative approaches such as cognitive ergonomics and Web 2.0/3.0. Research in Decision Making (DM) theory and Decision Support Systems (DSS) shows that this gap is due in part to technical limitations and in part to the complexity of the contexts where decision support must be provided. Thus, DSS researchers face important questions concerned with the encapsulation of complex social aspects of managerial decision making, as well as with the representation of key human cognitive mechanisms, such as intuition and insight, within computational systems. This book presents the latest innovations and advances in decision support theory and practice with a special focus on bridging the socio-technical gap. These achievements will be of interest to all those involved in decision making activities and research. The book covers a wide range of topics including: Understanding DM, Design of DSS, Web 2.0 Systems in Decision Support, Business Intelligence and Data Warehousing, Applications of Multi-Criteria Decision Analysis, Intelligent DM, Context in DM, Knowledge Management, ERP Systems, Decision Support for Policy Making, Decision Making in Emergency Scenarios, Decision Support in Commerce, and Decision Support for Production Planning.

Decision Aids For Selection Problems

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Author : David L. Olson
language : en
Publisher: Springer Science & Business Media
Release Date : 1996

Decision Aids For Selection Problems written by David L. Olson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.

One of the most important tasks faced by decision-makers in business and government is that of selection. Selection problems are challenging in that they require the balancing of multiple, often conflicting, criteria. In recent years, a number of interesting decision aids have become available to assist in such decisions. The aim of this book is to provide a comparative survey of many of the decision aids currently available. The first chapters present general ideas which underpin the methodologies used to design these aids. Subsequent chapters then focus on specific decision aids and demonstrate some of the software which implement these ideas. A final chapter provides a comparative analysis of their strengths and weaknesses.

Interactive Decision Aids In E Commerce

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