Interactive Decision Aids In E Commerce
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Interactive Decision Aids In E Commerce
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Author : Jella Pfeiffer
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-12-23
Interactive Decision Aids In E Commerce written by Jella Pfeiffer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-23 with Computers categories.
This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers’ satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers’ decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior
Interactive Decision Aids
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Author : Nina Mazar
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Interactive Decision Aids written by Nina Mazar and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Nina Mazar examines the effects of an interactive tool that can tailor information extremely fast: the interactive comparison matrix (CM). It provides product related information in a 'product by attribute' matrix and allows products to be sorted by any attribute. The author shows that the interactive CM has the potential to represent a useful and practicable solution matching the needs of both consumers and online retailers.
Interactive Decision Aids In E Commerce
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Author : Jella Pfeiffer
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-12-23
Interactive Decision Aids In E Commerce written by Jella Pfeiffer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-23 with Computers categories.
This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers’ satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers’ decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior
Interactive Decision Aids
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Author : Nina Mazar
language : en
Publisher:
Release Date : 2003-12-12
Interactive Decision Aids written by Nina Mazar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-12 with categories.
Electronic Business Concepts Methodologies Tools And Applications
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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2008-12-31
Electronic Business Concepts Methodologies Tools And Applications written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-31 with Computers categories.
Enhances libraries worldwide through top research compilations from over 250 international authors in the field of e-business.
The Palgrave Handbook Of Interactive Marketing
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Author : Cheng Lu Wang
language : en
Publisher: Springer Nature
Release Date : 2023-01-25
The Palgrave Handbook Of Interactive Marketing written by Cheng Lu Wang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-25 with Business & Economics categories.
Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for conversations and interactions among connected actors or participants in platform ecosystems. The advancement of mobile technology with interactive content and personalized experience makes interactive marketing the new normal in the business world. This handbook contains the most comprehensive and cutting-edge knowledge in the interactive marketing field. The 41 chapters that are divided into eight sections cover all aspects of contemporary interactive marketing realm, including social media and influencer marketing, big data and machine learning in predictive analytics, mobile marketing and proximity marketing, interactive digital marketing and Omnichannel marketing, AI, VR and AR in business applications. With a focal point on interactive marketing, this handbook takes a multidiscipline perspective, from new technology innovations, social media and platform application, economic and cultural impacts, social and psychological analysis, and management and information system. This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc. It offers valuable references for academic researchers who are interesting conducting and publishing in interactive marketing research. The state-of-art review and emerging new trends presented in the book are particularly useful for research idea generation and conceptual development. The book also putts forward insightful guidelines and practical tools for business management in the application of new interactive marketing strategies and applications in the real world practices. Chapter 41 “Ethical Considerations in Gamified Interactive Marketing Praxis” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Transforming E Business Practices And Applications Emerging Technologies And Concepts
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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2009-12-31
Transforming E Business Practices And Applications Emerging Technologies And Concepts written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-31 with Business & Economics categories.
Transforming E-Business Practices and Applications: Emerging Technologies and Concepts presents an integrated view of the latest issues and technologies evolving from business transactions and support.
E Service New Directions In Theory And Practice
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Author : Roland T. Rust
language : en
Publisher: Routledge
Release Date : 2016-09-16
E Service New Directions In Theory And Practice written by Roland T. Rust and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-16 with Business & Economics categories.
The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.
E Commerce And Web Technologies
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Author : Francesco Buccafurri
language : en
Publisher: Springer
Release Date : 2010-08-26
E Commerce And Web Technologies written by Francesco Buccafurri and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-26 with Computers categories.
After the lesson learned during last years and following the successful edition of EC-Web 2009, for its 11th edition EC-Web tried to provide a clearer description of the electronic commerce universe focusing on some relevant topics. The main focus was not only on Internet-related techniques and approaches. The aim of EC-Web 2010 was to also cover aspects related to theoretical foundations of e-commerce, business processes as well as new approaches exploiting recently emerged technologies and scenarios such as the Semantic Web, Web services, SOA architectures, mobile and ubiquitous computing, just to cite a few. Due to their central role in any realistic e-commerce infrastructure, security and privacy issues were widely considered, without excluding legal and regulatory aspects. The choice of the above relevant topics directly reflects the fact that electronic commerce (EC), in the last few years, has changed and evolved into a well-established and founded reality both from a technological point of view and from a scientific one. Nevertheless, together with its evolution, new challenges and topics have emerged as well as new questions have been raised related to many aspects of EC. Keeping in mind the experience of the last edition of EC-Web, we maintained, for its 11th edition, the structure and the scientific organization of EC-Web 2009, aiming to highlight the autonomous role of the different (sometimes heterogeneous) aspects of EC, without missing their interdisciplinary scope.
Bridging The Socio Technical Gap In Decision Support Systems
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Author : Ana Respício
language : en
Publisher: IOS Press
Release Date : 2010
Bridging The Socio Technical Gap In Decision Support Systems written by Ana Respício and has been published by IOS Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Computers categories.
Presents the advances in decision support theory and practice with a focus on bridging the socio-technical gap. This book covers a wide range of topics including: Understanding DM, Design of DSS, Web 2.0 Systems in Decision Support, Business Intelligence and Data Warehousing, Applications of Multi-Criteria Decision Analysis, and more.