Interactive Services Marketing
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Interactive Services Marketing
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Author : Raymond P. Fisk
language : en
Publisher:
Release Date : 2000
Interactive Services Marketing written by Raymond P. Fisk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
"Interactive Services Marketing" covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions both in face-to-face communication as well as connecting through technology. Concise coverage of content enables instructors to make greater use of the textbook web site, reinforcing the emphasis on technology and allowing students to interact with both the printed text and the online material. Pedagogical tools help students synthesize the material: each part opens with an overview, a new model illustrating the text' s organization, brief chapter outlines, and a vignette highlighting real-world companies such as Noggintoppers (an online hat retailer). Each chapter also features a short paragraph revisiting the vignette, marginal notes defining key terms, a "Summary and Conclusion" section, practice exercises, and new Internet exercises.
Services Marketing
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Author : Raymond P. Fisk
language : en
Publisher: Thomson South-Western
Release Date : 2013-02-12
Services Marketing written by Raymond P. Fisk and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-12 with Service industries categories.
Interactive Services Marketing, 4e, International Edition covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.
Services Marketing Interactive Approach
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Author : Raymond P. Fisk
language : en
Publisher: Cengage Learning
Release Date : 2013-02-15
Services Marketing Interactive Approach written by Raymond P. Fisk and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-15 with Business & Economics categories.
Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Services Marketing
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Author : Fisk
language : en
Publisher:
Release Date : 2013
Services Marketing written by Fisk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Service industries categories.
Services Marketing
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Author : Rao
language : en
Publisher: Pearson Education India
Release Date : 2004-09
Services Marketing written by Rao and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09 with Customer services categories.
Interactive Marketing
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Author : Edward Forrest
language : en
Publisher: Contemporary Books
Release Date : 1996
Interactive Marketing written by Edward Forrest and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Interactive marketing categories.
Marketing strategies and tactics; Media tactics and techniques in the interactive age; Data collection and analysis and research strategies.
Customers At Work
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Author : W. Dunkel
language : en
Publisher: Springer
Release Date : 2013-07-25
Customers At Work written by W. Dunkel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-25 with Business & Economics categories.
Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribution to virtually all aspects and stages of the production process. This volume illuminates social relations and interaction between customers and service providers as well as between the users of web-based services.
Contemporary Direct And Interactive Marketing
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Author : Lisa D. Spiller
language : en
Publisher:
Release Date : 2012
Contemporary Direct And Interactive Marketing written by Lisa D. Spiller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Direct marketing categories.
Direct marketing has always been accountable and measurable, and now with the various digital media formats and computer technology, it is more interactive and precise than ever before. This third edition builds on the traditional foundations of direct marketing that are still applicable today, and it extends into the future where continuous digital innovations are transforming the marketing landscape. The new media of yesterday have become mainstream media today. We cannot begin to envision what changes are ahead. But one thing is certain: traditional direct and interactive marketing principles will still apply. This edition builds on these traditional foundations, captures the new media and methods, and explores the future innovations of direct and interactive marketing.
Reinventing Interactive And Direct Marketing Leading Experts Show How To Maximize Digital Roi With Idirect And Ibranding Imperatives
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Author : Stan Rapp
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-11-06
Reinventing Interactive And Direct Marketing Leading Experts Show How To Maximize Digital Roi With Idirect And Ibranding Imperatives written by Stan Rapp and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-06 with Business & Economics categories.
Attract New Customers and Exceed Revenue Goals with iDirect Marketing! “A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.” Al Ries, author of War in the Boardroom “How do you get your brand heard, trusted, and remembered? The answer is in the confluence of digital and direct to form a torrent of minimal cost/maximal result opportunities. Rapp’s vision of an iDirect future and the insights of the book’s contributors put marketing supremacy in your grasp.” Tim Suther, SVP, Acxiom Global Multichannel Marketing Services “The internet brings about the reinvention of everything. Now it is marketing’s turn. Rapp compiles the best thinking on a future with low-cost and no-cost connections between products and consumers. Essential reading for marketers.” Chris Anderson, author of The Long Tail “Direct marketing is interactive, and interactive marketing is direct. With an ‘iDirect’ mindset, digital platforms and innovative analytics impact the data-driven, online, offline, lead-generating, customer-retaining, multichannel direct marketing process. Rapp’s vision for reinventing marketing is a wake-up call for CMOs to think and act differently in a profoundly changed world.” John Greco, President and CEO, Direct Marketing Association “It’s increasingly important to rely on an agency for accountable iDirect solutions. The advertising agency of the future must be adept at reinventing yesterday’s interactive, direct and branding. Rapp’s cohort of experts show the way in this book.” Michael McCathren, Chick-fil-A Conversation Catalyst About the Book Reinventing Interactive and Direct Marketing focuses on how to benefit from a fundamental truth about marketing in the digital era. Interactive Marketing is direct. Direct Marketing is interactive. What has been seen mistakenly as separate disciplines actually are one and the same. Every marketer now is an interactive direct marketer. To help you profit from this new reality, Stan Rapp introduces a new paradigm—iDirect— the 21st-century growth engine at the intersection of digital technologies and direct marketing practices. The gap between what you once took for granted and the iDirect Marketing future is so vast that a team of thought leaders is needed to deal with it. No one person has all the answers. In this book, Rapp brings together marketing luminaries with a variety of perspectives that will open your eyes to astonishing, new opportunities. It contains surprising insights from the top minds in direct marketing, including: John Greco, President of the Direct Marketing Association: How to Market Directly or Be Left Behind Professor Don Shultz, PhD, Northwestern University: Media Allocation for a Mass Networking Landscape Lucas Donat, President, Donat/Wald: ROIpositive Advertising via TV and Print for the iDirect Marketer Mike Caccavale, Founder and CEO, Pluris Marketing: Instant Delivery of Thousands of Individualized Messages Michael Becker, VP Mobile Strategies, iLoop Mobile: Hold the Consumer in the Palm of Your Hand with Mobile Melissa Read, PhD, Vice President of Research and Innovation, Engauge: The Psychology of Motivating Desired Behavior On- and Offline Tim Suther, Acxiom SVP Global Multichannel Marketing Services: Releasing the Full Power of iDirect Fundamentals
Interactive Direct Marketing
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Author :
language : en
Publisher:
Release Date : 1995
Interactive Direct Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Direct marketing categories.