Interactive Tv Technology And Markets
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Interactive Tv Technology And Markets
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Author : H. O. Srivastava
language : en
Publisher: Artech House
Release Date : 2002
Interactive Tv Technology And Markets written by H. O. Srivastava and has been published by Artech House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Performing Arts categories.
"This forward-looking book focuses on interactive television (ITV), and illustrates how it is changing the face of TV broadcasting. The book provides professionals with important technical, strategic, and creative expertise to help in the development of ITV systems and with the assessment of their future business potential. Interactive TV Technology and Markets explains how bandwidth limitations associated with analog TV signals are eliminated as cable, satellite, and terrestrial TV network operators switch to digital bandwidth."--Jacket.
U S Consumer Markets For Interactive Television Services And Advertising
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Author : Frost and Sullivan Staff
language : en
Publisher:
Release Date : 1996-05-01
U S Consumer Markets For Interactive Television Services And Advertising written by Frost and Sullivan Staff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-05-01 with categories.
Interactive Digital Television Technologies And Applications
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Author : Lekakos, George
language : en
Publisher: IGI Global
Release Date : 2007-05-31
Interactive Digital Television Technologies And Applications written by Lekakos, George and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-31 with Technology & Engineering categories.
The developments in digital television technology provide the unprecedented opportunity to drastically extend the role of television as a content delivery channel. E-health, e-commerce, e-government, and e-learning are only a few examples of value-added services provided over digital televisions infrastructures. These changes in the television industry challenge companies to adjust their strategies in order to meet the opportunities and threats in this new environment. Interactive Digital Television: Techniques and Applications presents the developments in the domain of interactive digital television covering both technical and business aspects. This book focuses on analyzing concepts, research issues, and methodological approaches, presenting existing solutions such as systems and prototypes for researchers, academicians, scholars, professionals and practitioners.
Multimedia And Interactive Digital Tv
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Author : Margherita Pagani
language : en
Publisher: IGI Global
Release Date : 2003-01-01
Multimedia And Interactive Digital Tv written by Margherita Pagani and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with Computers categories.
"Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major issues surrounding digital convergence including the digital metamarket and new digital media devices and their potential for IT convergence at the macro level. Also addressed are multimedia and interactive digital television and the economic implications of these technologies. Additionally, the managerial implications of interactive digital television are covered, including branding strategies for digital television channels and the critical role of content media management."
European Interactive Television Report
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Author : Paola Contardo
language : en
Publisher:
Release Date : 2002
European Interactive Television Report written by Paola Contardo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Interactive television categories.
Interactive Television Production
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Author : Mark Gawlinski
language : en
Publisher: Taylor & Francis
Release Date : 2013-01-25
Interactive Television Production written by Mark Gawlinski and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-25 with Performing Arts categories.
Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business or management. It will also be of interest to media students and anyone looking to get an insight into the future of television production. It provides a practical, step-by-step guide to the processes and issues involved in taking an interactive television idea through to being an operational service - based on the knowledge and experience of leading interactive television producers. This book can be used as a quick-and-easy reference guide, with each chapter containing a 'Chapter in 30 seconds' summary for easy reference, or read from cover to cover. Using accessible language, the author provides detailed descriptions of iTV software technologies (OpenTV, MHEG-5, TV Navigator), delivery technologies (cable, satellite and terrestrial) and production tools. There are also entire chapters devoted to key issues like the commercial side of iTV and the latest work on usability and design. The accompanying web site www.InteractiveTelevisionProduction.com contains useful links designed to help with common iTV questions and issues. There are also entertaining quizzes for each chapter that let you test your knowledge of the concepts introduced in the book.
Encyclopedia Of Multimedia Technology And Networking Second Edition
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Author : Pagani, Margherita
language : en
Publisher: IGI Global
Release Date : 2008-08-31
Encyclopedia Of Multimedia Technology And Networking Second Edition written by Pagani, Margherita and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-31 with Computers categories.
Advances in hardware, software, and audiovisual rendering technologies of recent years have unleashed a wealth of new capabilities and possibilities for multimedia applications, creating a need for a comprehensive, up-to-date reference. The Encyclopedia of Multimedia Technology and Networking provides hundreds of contributions from over 200 distinguished international experts, covering the most important issues, concepts, trends, and technologies in multimedia technology. This must-have reference contains over 1,300 terms, definitions, and concepts, providing the deepest level of understanding of the field of multimedia technology and networking for academicians, researchers, and professionals worldwide.
The Evolution Of Tv Systems Content And Users Toward Interactivity
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Author : Pablo Cesar
language : en
Publisher: Now Publishers Inc
Release Date : 2009-08-18
The Evolution Of Tv Systems Content And Users Toward Interactivity written by Pablo Cesar and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-18 with Interactive television categories.
The Evolution of TV Systems, Content, and Users towards Interactivity provides an overview of the evolution of TV systems, TV content, and TV users towards interactivity, with a special focus on sociability aspects. Three basic concepts are introduced, namely, content editing, content sharing, and content control. Content editing corresponds to the activity of developing or organizing multimedia material, traditionally the domain of professionals but also including user-generated content. Content sharing refers to all kinds of social activities that might occur around television watching, such as chatting about television content and sharing content. Finally, content control corresponds to the activity of deciding what to watch and how to watch it. A simple taxonomy (edit-share-control) is proposed as an evolutionary step over the established hierarchical produce-deliver-consume paradigm. The Evolution of TV Systems, Content, and Users towards Interactivity looks at how research in the area has spanned a rather diverse set of scientific subfields, such as multimedia, HCI, CSCW, UIST, user modeling, media and communication sciences. It demonstrates how each disciplinary effort has contributed and why the full potential of interactive TV has not yet been fulfilled. Finally, it describes how interdisciplinary approaches could provide solutions to some notable contemporary research issues. The Evolution of TV Systems, Content, and Users towards Interactivity is aimed at students and researchers, practitioners and developers. It assumes a basic understanding of past and current practices on the design of computer applications, networks and media content.
Sports Marketing
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Author : Sam Fullerton
language : en
Publisher: SAGE Publications
Release Date : 2021-10-15
Sports Marketing written by Sam Fullerton and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-15 with Business & Economics categories.
Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
Interactive Tv Standards
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Author : Steven Morris
language : en
Publisher: CRC Press
Release Date : 2012-08-06
Interactive Tv Standards written by Steven Morris and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-06 with Language Arts & Disciplines categories.
For any digital TV developer or manager, the maze of standards and specifications related to MHP and OCAP is daunting-you have to patch together pieces from several standards to gather all the necessary knowledge you need to compete worldwide. The standards themselves can be confusing, and contain many inconsistencies and missing pieces. Interactive TV Standards provides a guide for actually deploying these technologies for a broadcaster or product and application developer. Understanding what the APIs do is essential for your job, but understanding how the APIs work and how they relate to each other at a deeper level helps you do it better, faster and easier. Learn how to spot when something that looks like a good solution to a problem really isn't. Understand how the many standards that make up MHP fit together, and implement them effectively and quickly. Two DVB insiders teach you which elements of the standards that are needed for digital TV, highlight those elements that are not needed, and explain the special requirements that MHP places on implementations of these standards. Once you've mastered the basics, you will learn how to develop products for US, European, and Asian markets--saving time and money. By detailing how a team can develop products for both the OCAP and MHP markets, Interactive TV Standards teaches you how to to leverage your experience with one of these standards into the skills and knowledge needed to work with the critical, related standards. Does the team developing a receiver have all the knowledge they need to succeed, or have they missed important information in an apparently unrelated standard? Does an application developer really know how to write a reliable piece of software that runs on any MHP or OCAP receiver? Does the broadcaster understand the business and technical issues well enough to deploy MHP successfully, or will their project fail? Increase your chances of success the first time with Interactive TV Standards.