U S Consumer Markets For Interactive Television Services And Advertising
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U S Consumer Markets For Interactive Television Services And Advertising
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Author : Frost and Sullivan Staff
language : en
Publisher:
Release Date : 1996-05-01
U S Consumer Markets For Interactive Television Services And Advertising written by Frost and Sullivan Staff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-05-01 with categories.
The Impact Of Interactive Media On Consumer Buying Behavior
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Author : Leonie Matzick
language : en
Publisher: GRIN Verlag
Release Date : 2010-10-25
The Impact Of Interactive Media On Consumer Buying Behavior written by Leonie Matzick and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-25 with Business & Economics categories.
Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, , course: Direct Marketing, language: English, abstract: In Germany, the market for home shopping is booming. Television constantly gains importance for direct marketing activities. In 2000 the turnover of Germany’s three most successful television home shopping companies Home Shopping Europe (HSE), QVC and RTL Shop reached a total of €392 million; in 2004 it increased to approximately €871 million. Today, statistically speaking every sixth German has ordered a product or service from a television home shopping channel, 5,6 million of them even do it on a regular basis. Television home shopping today gains €1,2 billion and the market research institution Goldmedia in Berlin expects a €1,6 billion turnover until 2012. The television home shopping companies achieve better results than they had ever before. The company QVC, based in Düsseldorf increased its turnover in the last year and achieved its second best result since its formation twelve years ago. The television home shopping channel 1-2-3.tv GmbH currently closed its business year with the best result since its formation four years ago and the market is not saturated yet. This market situation leads to the fact that in spite of the economical crisis companies invest a lot of money in the development of home shopping. For example QVC plans to invest ten million Euros in 2009, mainly in developing Internet and IT-systems. In the past it has improved its logistics and achieved to shorten the delivery period to the customer by twenty percent. Not only in Germany television home shopping is considered to be a growth market. In the United States the market for home shopping and mail order grew by 10% to a value of over US$172 billion in 2004. The European home shopping market grew from €67 billion in 2003 to more than €68 billion in 2004. This paper deals with the question why television home shopping, as a part of interactive media, is so successful and what specific impact it has on the consumers’ buying patterns. This paper will concentrate on home-shopping channels. They will be analyzed exemplary, because above all shopping within these channels is one of the most interactive ways of home shopping and reveals some intriguing and interesting results concerning consumer manipulation techniques and consumer behavior. The main objective is to find out why offering products and services via television has changed the consumers’ buying behavior until now and what can be expected for the future.
Interactive Tv Technology And Markets
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Author : Hari Om Srivastava
language : en
Publisher: Artech House
Release Date : 2002
Interactive Tv Technology And Markets written by Hari Om Srivastava and has been published by Artech House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Performing Arts categories.
&Quot;This forward-looking book focuses on interactive television (ITV), and illustrates how it is changing the face of TV broadcasting. The book provides professionals with important technical, strategic, and creative expertise to help in the development of ITV systems and with the assessment of their future business potential. Interactive TV Technology and Markets explains how bandwidth limitations associated with analog TV signals are eliminated as cable, satellite, and terrestrial TV network operators switch to digital bandwidth."--BOOK JACKET.
The Electronic Retailing Market
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Author : Packaged Facts, Inc.
language : en
Publisher: Wiley-Interscience
Release Date : 1996-01-19
The Electronic Retailing Market written by Packaged Facts, Inc. and has been published by Wiley-Interscience this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-01-19 with Business & Economics categories.
Electronic home shopping is, without a doubt, one of the most sensational developments to hit the retailing world since the advent of mail order shopping in the nineteenth century. One of the fastest-growing segments of the retail industry, it has mushroomed from a mere $350 million to $3 billion in volume in less than a decade. For the businessperson thinking about entering these new markets, the time has never been better. And now this unique study provides you with all the detailed information and analysis you need to do it right. The Electronic Retailing Market ex-plores, in depth, every aspect of this dynamic new retailing segment, from its history and evolution, to the factors and trends that have contributed to its phenomenal growth of recent years, to its prospects for future growth. It begins with an overview of electronic retailing in the United States and then zeroes in for a detailed look at each of its three major markets: television shopping channels, infomercials, and interactive retailing (shopping by computer). Numerous charts and tables define and trace the development of trends, while insightful commentary explains how these trends are shaping electronic retailing today and how they are likely to impact upon its future. But that's not all. This unique study also features a series of Competitive Profiles in which leaders in each of the three major markets reveal the strategies they used to beat out the competition. You'll learn the secrets behind the runaway success and sustained growth of QVC, HSN, Hawthorne Commu-nications, Regal Group, CompuServe, The Interaxx System, and other market leaders. A vast compendium of crucial data on this fast-growing segment of the retail industry Detailed information on the size, growth, composition, and competitive environment of remote shopping and its three main markets A detailed exposition of demographic, socioeconomic, and other trends impacting on the U.S. retail market and their significance to electronic shopping Dozens of eye-opening Competitive Profiles of leaders in all three markets The Electronic Retailing Market is an indispensable tool for retailers, vendors, suppliers, and providers who would like to profit from this exciting new medium. It is also a source of valuable, hard-to-find information for current and prospective producers of home shopping programming. An indispensable tool for retailers, vendors, suppliers, and providers who would like to profit from an exciting new medium . . . The Electronic Retailing Market This unique study features a series of Competitive Profiles in which leaders in each of the three major electronic retailing markets reveal the strategies they used to beat out the competition. You'll learn the secrets behind the runaway success and sustained growth of QVC, HSN, Hawthorne Communications, Regal Group, CompuServe, The Interaxx System, and other market leaders. You'll also find a wealth of valuable, hard-to-get information for current and prospective producers of home shopping programming. A vast compendium of crucial data on this fast-growing segment of the retail industry Detailed information on the size, growth, composition, and competitive environment of remote shopping and its three main markets A detailed exposition of demographic, socioeconomic, and other trends impacting on the U.S. retail market and their significance to electronic shopping A fascinating review of the history and development of electronic retailing Packaged Facts is a New York-based market research firm and a leading publisher of syndicated market studies. One of the few such publishers to cover consumer markets, it currently publishes more than 40 market studies a year. A division of the worldwide consulting and research firm Find/SVP, it was founded in the early 1960s as one of North America's first information services.
The Future Of The Interactive Television Services Marketplace
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Author : United States. Congress. House. Committee on Commerce. Subcommittee on Telecommunications, Trade, and Consumer Protection
language : en
Publisher:
Release Date : 2001
The Future Of The Interactive Television Services Marketplace written by United States. Congress. House. Committee on Commerce. Subcommittee on Telecommunications, Trade, and Consumer Protection and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Consumer protection categories.
Internet Freedom Act And Internet Growth And Development Act Of 1999
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Author : United States. Congress. House. Committee on the Judiciary
language : en
Publisher:
Release Date : 2000
Internet Freedom Act And Internet Growth And Development Act Of 1999 written by United States. Congress. House. Committee on the Judiciary and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Broadband communication systems categories.
Multimedia And Interactive Digital Tv Managing The Opportunities Created By Digital Convergence
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Author : Pagani, Margherita
language : en
Publisher: IGI Global
Release Date : 2000-01-01
Multimedia And Interactive Digital Tv Managing The Opportunities Created By Digital Convergence written by Pagani, Margherita and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-01 with Computers categories.
"Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major issues surrounding digital convergence including the digital metamarket and new digital media devices and their potential for IT convergence at the macro level. Also addressed are multimedia and interactive digital television and the economic implications of these technologies. Additionally, the managerial implications of interactive digital television are covered, including branding strategies for digital television channels and the critical role of content media management."
Cableoptics Newsletter
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Author :
language : en
Publisher:
Release Date : 1996
Cableoptics Newsletter written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.
Official Gazette Of The United States Patent And Trademark Office
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Author :
language : en
Publisher:
Release Date : 2004
Official Gazette Of The United States Patent And Trademark Office written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Trademarks categories.
Managing Business In A Multi Channel World
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Author : Timo Saarinen
language : en
Publisher: IGI Global
Release Date : 2005-01-01
Managing Business In A Multi Channel World written by Timo Saarinen and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Business & Economics categories.
This book addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace.