Internal Communications
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Internal Communications
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Author : Liam FitzPatrick
language : en
Publisher: Kogan Page Publishers
Release Date : 2014-08-03
Internal Communications written by Liam FitzPatrick and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-03 with Business & Economics categories.
Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy. Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers.
Effective Internal Communication
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Author : Lyn Smith
language : en
Publisher: Kogan Page Publishers
Release Date : 2008
Effective Internal Communication written by Lyn Smith and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Previously overlooked in the workplace, this book explores how internal communication is conducted across the different sectors and in organisations of differing sizes and complexity.
Current Trends And Issues In Internal Communication
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Author : Linjuan Rita Men
language : en
Publisher: Springer Nature
Release Date : 2021-09-28
Current Trends And Issues In Internal Communication written by Linjuan Rita Men and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-28 with Business & Economics categories.
This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.
Gower Handbook Of Internal Communication
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Author : Marc Wright
language : en
Publisher: CRC Press
Release Date : 2016-04-22
Gower Handbook Of Internal Communication written by Marc Wright and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-22 with Business & Economics categories.
A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organizations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce you to creating IC strategies and to carrying out research and measurement.
Successful Employee Communications
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Author : Sue Dewhurst
language : en
Publisher: Kogan Page Publishers
Release Date : 2022-04-03
Successful Employee Communications written by Sue Dewhurst and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-03 with Business & Economics categories.
Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people. Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new ways of working. Easy-to-follow frameworks and checklists will help you conduct an internal communication audit, develop and measure a communication plan, work with difficult news and behaviour change, and support leaders to be more effective communicators. Written by leading PR and internal communications experts and packed with new case studies and updated content, this second edition of Successful Employee Communications blends theory and practice, sharing insights and lessons from global organizations including AB InBev, Cambridge University, Reckitt and the Organisation for Economic Co-operation and Development (OECD). It is essential reading for anyone responsible for internal communication, employee engagement, organizational culture or employee experience in the new world of work.
Effective Internal Communication
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Author : Lyn Smith
language : en
Publisher: Kogan Page Publishers
Release Date : 2005
Effective Internal Communication written by Lyn Smith and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Previously overlooked in the workplace, this book explores how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity.
Inclusive Internal Communications
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Author : Aniisu K Verghese Ph.D.
language : en
Publisher: Notion Press
Release Date : 2023-05-25
Inclusive Internal Communications written by Aniisu K Verghese Ph.D. and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-25 with Business & Economics categories.
".....this book is a must-read to make your workplace more inclusive with communications!" - Marshall Goldsmith - The #1 New York Times bestselling author of The Earned Life, Triggers, MOJO, and What Got You Here Won't Get You There. Are you looking to revolutionize your organization's internal communications strategy? Look no further than Inclusive Internal Communications by author Aniisu K Verghese, Ph.D. This book offers a wealth of valuable resources, including the Internal Communications Framework 2.0, interviews with leading communication professionals, internal communication hacks, checklists, assessments, and reflections. With Inclusive Internal Communications, you'll learn how to build stronger connections, gain commitment for organizational success, and involve stakeholders in the communication journey. The book covers a wide range of topics, including manager communication, employee advocacy, change communication and management, the future of internal communications, employee experience, enterprise social networks, employee involvement, internal corporate reputation, and communicating difficult messages. Whether you're a student, prospective communicator, or seasoned professional, Inclusive Internal Communications is the ultimate resource to stay ahead of the curve in the evolving function of internal communications. Get ready to take your organization's internal communications strategy to the next level with Inclusive Internal Communications.
Marketing Communications
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Author : John Egan
language : en
Publisher: SAGE
Release Date : 2014-10-13
Marketing Communications written by John Egan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-13 with Business & Economics categories.
How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury’s gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully? In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications. It covers all the essential topics that are relevant to your marketing communications course in a relatable and easy-to-read style. ‘Insight’ boxes provide insight into some of the latest industry practices, and with engaging examples ranging from HSBC to James Bond, to the Arab Spring and One Direction, this textbook will not only provide you with a solid foundation for working in ‘marcoms’; it will make your study fun along the way. For those looking to get ahead of their classmates and other job candidates, the textbook includes coverage of topical issues such as new technologies, ethical marketing and the regulatory environment to help you consider some of the cutting edge debates for assignments and future employment. There is also a companion website with additional study materials to help you go one further and stay ahead of the pack: study.sagepub.com/egan This textbook is essential reading for all marketing communications courses at undergraduate and postgraduate levels as well as professional courses in Marketing.
Strategic Internal Communication
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Author : Susanne Dahlman
language : en
Publisher: Routledge
Release Date : 2020-10-27
Strategic Internal Communication written by Susanne Dahlman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-27 with Business & Economics categories.
What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication? There are many aspects of internal communication – work related, social, formal, informal, vertical, horizontal, between coworkers, between coworkers and managers, communication before and under organizational changes, internal crisis communications and so forth. We think of different forms of communication channels such as intranet, staff magazines, electronic billboards and internal television. This book interconnects these different parts and emphasizes the strategic value and importance of internal communication. We understand internal communication as an unused capital with a large potential for organizational success. Further, we understand internal communication as a basic prerequisite of organizations that is performed by all members of an organization – managers, coworkers and communication professionals. Traditionally, there has been too much emphasis on the work and function of communication professionals when internal communication is discussed, but most of the communication value is actually produced by managers and coworkers. However, communication professionals are the communication experts in organizations that strategically facilitate the organization. This book is based on a cooperation between Susanne Dahlman, senior communication consultant, and Mats Heide, Professor in Strategic Communication at Lund University. Hence, this book has a unique approach that covers both practical and academic aspects of internal communication. This book is a response to the demand for a book that covers the strategic aspects of internal communication in practice, and as such is ideal reading for both practitioners and advanced students.
Gower Handbook Of Internal Communication
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Author : Eileen Scholes
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 1997
Gower Handbook Of Internal Communication written by Eileen Scholes and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Employee commitment can mean the difference between success and disaster. So internal communication is now a key issue for senior management. This new Gower Handbook recognises IC's emergence as a new management discipline. It is aimed both at the generalist manager who needs to come to terms with the theoretical and technical aspects of internal communication, and the media specialist now seeking wider management skills and perspectives.Early chapters examine changes in IC's strategic context. These include organizations' increasing need for innovation and flexibility; the disappearance of 'loyalty' among employees; growing recognition of the importance of corporate 'brand' and how to sustain it; and the effects on traditional work and management patterns of new computer networks. Step-by-step guides introduce the reader to creating IC strategies and to carrying out research and measurement. Over 45 communication techniques, from team meetings to web sites, are evaluated for use in differing circumstances. The Handbook also looks at how to set about developing good communicators; and finally presents 16 practical case studies in key application areas. Organizations featured are all leaders in their field, among them Andersen Consulting, The Body Shop, BP Chemicals, IBM, The Boots Company, Glaxo Operations, Rover, SmithKline Beecham, WH Smith and Unigate Dairies.Eileen Scholes and her team have compiled what is probably the most comprehensive - and is certainly the most authoritative - guide available to the principles and practice of internal communication.