International Business Realisms Globalizing Locally Responsive And Internationally Connected Business Disciplines

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International Business Realisms Globalizing Locally Responsive And Internationally Connected Business Disciplines

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Author : A. Arora
language : en
Publisher: Springer
Release Date : 2013-07-26

International Business Realisms Globalizing Locally Responsive And Internationally Connected Business Disciplines written by A. Arora and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-26 with Business & Economics categories.

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

International Business Realisms Globalizing Locally Responsive And Internationally Connected Business Disciplines

DOWNLOAD

Author : A. Arora
language : en
Publisher: Springer
Release Date : 2013-07-26

International Business Realisms Globalizing Locally Responsive And Internationally Connected Business Disciplines written by A. Arora and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-26 with Business & Economics categories.

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

Global Business Transcendence

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Author : A. Arora
language : en
Publisher: Springer
Release Date : 2014-04-11

Global Business Transcendence written by A. Arora and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-11 with Social Science categories.

Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection offers genuinely international perspectives on the key issues and concerns preoccupying policy and decision makers, bringing together chapters that examine international business strategies across emerged and emerging economies. The collection argues that country's borders are becoming less important from a trade perspective. We are thus quickly approaching a single global economy.

Advertising Confluence

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Author : A. Arora
language : en
Publisher: Springer
Release Date : 2014-12-15

Advertising Confluence written by A. Arora and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-15 with Business & Economics categories.

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

Lucretian Thought In Late Stuart England Debates About The Nature Of The Soul

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Author : L. Linker
language : en
Publisher: Springer
Release Date : 2013-11-01

Lucretian Thought In Late Stuart England Debates About The Nature Of The Soul written by L. Linker and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-01 with History categories.

How did writers understand the soul in late seventeenth-century England? This book considers depictions of the soul in literary texts that engage with Lucretius's Epicurean philosophy in De rerum natura or through the writings of the most important natural philosopher to disseminate Epicurean atomism in England, Walter Charleton (1619-1707).

Courage In The Twenty First Century

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Author : J. Marques
language : en
Publisher: Springer
Release Date : 2013-10-25

Courage In The Twenty First Century written by J. Marques and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-25 with Business & Economics categories.

Courage outlines the art of moving forward both in professional and personal life. Marques offers a strategy for self-renewal in order to divulge the virtues and viewpoints to successfully move from one career to another.

Barbarian Memory The Legacy Of Early Medieval History In Early Modern Literature

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Author : N. Birns
language : en
Publisher: Springer
Release Date : 2013-10-23

Barbarian Memory The Legacy Of Early Medieval History In Early Modern Literature written by N. Birns and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-23 with Literary Criticism categories.

An investigation of the use of Late Antique European history by late medieval and Renaissance writers such as Chaucer, Shakespeare, Davenant, Trissino, and Corneille. The liminality of the late antique period and the issues of ethnicity and religion it raises makes it very different from that of the classical world in analogous writers.

Portable Play In Everyday Life The Nintendo Ds

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Author : Samuel Tobin
language : en
Publisher: Springer
Release Date : 2013-10-16

Portable Play In Everyday Life The Nintendo Ds written by Samuel Tobin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-16 with Social Science categories.

People play mobile games everywhere and at any time. Tobin examines this media practice through the players directly using the lens of the players and practice of the Nintendo DS system. He argues for the primacy of context for understanding how digital play functions in today's society, emphasizing location, "killing-time," and mobile communities.

Consumption Informal Markets And The Underground Economy

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Author : M. Pisani
language : en
Publisher: Springer
Release Date : 2013-10-25

Consumption Informal Markets And The Underground Economy written by M. Pisani and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-25 with Political Science categories.

Using original qualitative ethnographic field interviews and quantitative field survey results, Consumption, Informal Markets, and the Underground Economy explores the rationale for and model of 'off the books' consumption in a borderlands environment.

Fukushima And The Privatization Of Risk

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Author : M. Nadesan
language : en
Publisher: Springer
Release Date : 2013-10-31

Fukushima And The Privatization Of Risk written by M. Nadesan and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Social Science categories.

Majia Holmer Nadesan analyzes the Fukushima nuclear disaster and its radiological aftermath for the citizens of Japan and elsewhere in the context of historical and contemporary understandings of radiation-caused health and reproductive effects.