International Journal Of Online Marketing
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International Journal Of Online Marketing
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Author : Hatem El-Gohary
language : en
Publisher: IGI Publishing
Release Date : 2012-01-01
International Journal Of Online Marketing written by Hatem El-Gohary and has been published by IGI Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Business & Economics categories.
International Journal Of Online Marketing Vol 3 Iss 2
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Author : El-Gohary
language : en
Publisher: IGI Publishing
Release Date : 2013-05
International Journal Of Online Marketing Vol 3 Iss 2 written by El-Gohary and has been published by IGI Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05 with categories.
International Journal Of Software Science And Computational Intelligence Vol 3 Iss 2
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Author : John Wang
language : en
Publisher: IGI Publishing
Release Date : 2011
International Journal Of Software Science And Computational Intelligence Vol 3 Iss 2 written by John Wang and has been published by IGI Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Computational intelligence categories.
International Journal Of Online Marketing Ijom Volume 3
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Author : Hatem El-Gohary
language : en
Publisher:
Release Date : 2013
International Journal Of Online Marketing Ijom Volume 3 written by Hatem El-Gohary and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
International Journal Of Software Science And Computational Intelligence
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Author : Yingxu Wang
language : en
Publisher: IGI Publishing
Release Date : 2011
International Journal Of Software Science And Computational Intelligence written by Yingxu Wang and has been published by IGI Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Artificial intelligence categories.
Competitive Social Media Marketing Strategies
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Author : Ozuem, Wilson
language : en
Publisher: IGI Global
Release Date : 2016-02-02
Competitive Social Media Marketing Strategies written by Ozuem, Wilson and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-02 with Business & Economics categories.
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.
International Journal Of Online Marketing Vol 1 No 3
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Author : Hatem El-Gohnary
language : en
Publisher: IGI Publishing
Release Date : 2011
International Journal Of Online Marketing Vol 1 No 3 written by Hatem El-Gohnary and has been published by IGI Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.
Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-01-05
Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-05 with Business & Economics categories.
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Digital Marketing Strategies For Fashion And Luxury Brands
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Author : Ozuem, Wilson
language : en
Publisher: IGI Global
Release Date : 2017-10-31
Digital Marketing Strategies For Fashion And Luxury Brands written by Ozuem, Wilson and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-31 with Business & Economics categories.
Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.