Internet Marketing And Big Data Exploitation
DOWNLOAD
Download Internet Marketing And Big Data Exploitation PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Internet Marketing And Big Data Exploitation book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Internet Marketing And Big Data Exploitation
DOWNLOAD
Author : I. Chaston
language : en
Publisher: Springer
Release Date : 2015-02-11
Internet Marketing And Big Data Exploitation written by I. Chaston and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-11 with Business & Economics categories.
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
Digital Marketing Excellence
DOWNLOAD
Author : Dave Chaffey
language : en
Publisher: Taylor & Francis
Release Date : 2017-03-31
Digital Marketing Excellence written by Dave Chaffey and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-31 with Business & Economics categories.
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.
Digital And Social Media Marketing
DOWNLOAD
Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
The Sage Handbook Of Digital Marketing
DOWNLOAD
Author : Annmarie Hanlon
language : en
Publisher: SAGE
Release Date : 2022-06-10
The Sage Handbook Of Digital Marketing written by Annmarie Hanlon and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-10 with Business & Economics categories.
Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing
Mobile Big Data
DOWNLOAD
Author : Georgios Skourletopoulos
language : en
Publisher: Springer
Release Date : 2017-10-31
Mobile Big Data written by Georgios Skourletopoulos and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-31 with Technology & Engineering categories.
This book reports on the latest advances in mobile technologies for collecting, storing and processing mobile big data in connection with wireless communications. It presents novel approaches and applications in which mobile big data is being applied from an engineering standpoint and addresses future theoretical and practical challenges related to the big data field from a mobility perspective. Further, it provides an overview of new methodologies designed to take mobile big data to the Cloud, enable the processing of real-time streaming events on-the-move and enhance the integration of resource availability through the ‘Anywhere, Anything, Anytime’ paradigm. By providing both academia and industry researchers and professionals with a timely snapshot of emerging mobile big data-centric systems and highlighting related pitfalls, as well as potential solutions, the book fills an important gap in the literature and fosters the further development in the area of mobile technologies for exploiting mobile big data.
Advanced Digital Marketing Strategies In A Data Driven Era
DOWNLOAD
Author : Saura, Jose Ramon
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Advanced Digital Marketing Strategies In A Data Driven Era written by Saura, Jose Ramon and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
Complex Sport Analytics
DOWNLOAD
Author : Felix Lebed
language : en
Publisher: Taylor & Francis
Release Date : 2017-05-12
Complex Sport Analytics written by Felix Lebed and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-12 with Sports & Recreation categories.
This book is the first to combine principles from analytics, complex systems theory, multi-disciplinary diagnostics and sport performance analysis. It considers athletes, teams, and sport organizations in individual and team games as complex systems, and demonstrates how complexity studies can enrich analytics and give us a more sophisticated understanding of the causalities of winning and losing in sports. Part I introduces the basic categories of analytics and their uses in elite sport. Part II presents an original conception of sport analytics both as a complex of different kinds of processes and as a complexity-adapted view of human systems acting in sport performance and management. Part III considers the main principles of complex sport analytics, expanding the prism of complexity to include all levels of a sport organization from athletes, coaches and trainers to top decision makers, and suggests practical applications and simulations for cases of both individual and team sports. This is illuminating reading for any advanced student, researcher or practitioner working in sport analytics, performance analysis, coaching science or sport management.
Ecrm2016 Proceedings Of The 15th European Conference On Research Methodology For Business Management
DOWNLOAD
Author : Vladlena Benson
language : en
Publisher: Academic Conferences and publishing limited
Release Date : 2016-05-20
Ecrm2016 Proceedings Of The 15th European Conference On Research Methodology For Business Management written by Vladlena Benson and has been published by Academic Conferences and publishing limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-20 with Business & Economics categories.
Corporate Communication
DOWNLOAD
Author : Otto Lerbinger
language : en
Publisher: John Wiley & Sons
Release Date : 2018-10-03
Corporate Communication written by Otto Lerbinger and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-03 with Language Arts & Disciplines categories.
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Big Data And The Abuse Of Dominance By Multi Sided Platforms
DOWNLOAD
Author : Noby Thomas Cyriac
language : en
Publisher: Nomos Verlag
Release Date : 2022-07-25
Big Data And The Abuse Of Dominance By Multi Sided Platforms written by Noby Thomas Cyriac and has been published by Nomos Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-25 with Law categories.
Der Autor untersucht interdisziplinär, inwieweit Art. 102 AEUV geeignet ist, den Wettbewerb vor dem missbräuchlichen Verhalten marktbeherrschender Plattformen zu schützen. Nach einer ersten Erörterung der Grundlagen der digitalen Wirtschaft, insbesondere Big Data und mehrseitige Plattformen, werden die relevanten Konzepte, die von EU-Kommission und EU-Gerichten in ihrer Entscheidungspraxis zur Auslegung von Art. 102 AEUV entwickelt wurden, näher beleuchtet, um ihre Eignung für das Missbrauchsverbot mit Blick auf Plattformbetreiber vor dem Hintergrund der Besonderheiten mehrseitiger Märkte zu bewerten. Auch das Vorhandensein und die Abgrenzung eines Datenmarktes werden diskutiert.