Introduction To Advertising Promotion
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Introduction To Advertising Promotion
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Author : George Eugene Belch
language : en
Publisher:
Release Date : 1993
Introduction To Advertising Promotion written by George Eugene Belch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Advertising categories.
Introduction To Advertising Promotion
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Author : George Edward Belch
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1993-01-01
Introduction To Advertising Promotion written by George Edward Belch and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-01-01 with Business & Economics categories.
Introduction To Advertising And Promotion
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Author : George Edward Belch
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1995
Introduction To Advertising And Promotion written by George Edward Belch and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Introduction To Advertising Promotion
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Author : George E. Belch
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1993-01-01
Introduction To Advertising Promotion written by George E. Belch and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-01-01 with Advertising categories.
Introduction To Advertising And Promotion
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Author : George E. Belch
language : en
Publisher: Irwin Professional Publishing
Release Date : 1993-01-01
Introduction To Advertising And Promotion written by George E. Belch and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-01-01 with categories.
Introduction To Advertising And Promotion Management
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Author : George E. Belch
language : en
Publisher:
Release Date : 1990
Introduction To Advertising And Promotion Management written by George E. Belch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Advertising categories.
Introduction To Integrated Marketing Communications
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Author : Ludi Koekemoer
language : en
Publisher: Juta and Company Ltd
Release Date : 2010-10-30
Introduction To Integrated Marketing Communications written by Ludi Koekemoer and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-30 with Advertising categories.
Introduction to Marketing Communications looks at the variety of marketing communication tools used by advertising agencies today in pursuing brand success. In the current economic crisis and with rapidly advancing, ever-changing technological communication channels available, traditional above-the line advertising alone will not provide and improve results. Therefore, this introduction to IMC also considers and discusses New Technologies and opportunities provided by the World Wide Web, mobile media and social networking. With comprehensive Learning Outcomes, Key Learning Points and Self Assessment features for each chapter Introduction to Integrated Marketing Communications is an indispensable resource for marketing students and practitioners.
Introduction To Public Relations And Advertising
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Author : D F du Plessis
language : en
Publisher: Juta and Company Ltd
Release Date : 2000
Introduction To Public Relations And Advertising written by D F du Plessis and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.
Advertising And Promotion An Integrated Marketing Communications Perspective
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Author : Michael Belch
language : en
Publisher: McGraw-Hill Education
Release Date : 2011-01-25
Advertising And Promotion An Integrated Marketing Communications Perspective written by Michael Belch and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-25 with Business & Economics categories.
Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.
Advanced Introduction To Advertising
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Author : De Pelsmacker, Patrick
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-01-21
Advanced Introduction To Advertising written by De Pelsmacker, Patrick and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-21 with Business & Economics categories.
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?