Introduction To Public Relations And Advertising
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Introduction To Public Relations And Advertising
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Author : D F du Plessis
language : en
Publisher: Juta and Company Ltd
Release Date : 2000
Introduction To Public Relations And Advertising written by D F du Plessis and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.
Advertising And Public Relations Research
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Author : Donald W. Jugenheimer
language : en
Publisher: Routledge
Release Date : 2015-04-16
Advertising And Public Relations Research written by Donald W. Jugenheimer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-16 with Business & Economics categories.
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Introducing Public Relations
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Author : Keith Butterick
language : en
Publisher: SAGE Publications
Release Date : 2011-02-16
Introducing Public Relations written by Keith Butterick and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-16 with Business & Economics categories.
Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market.
Handbook Of Research On New Media Applications In Public Relations And Advertising
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Author : Esiyok, Elif
language : en
Publisher: IGI Global
Release Date : 2020-08-07
Handbook Of Research On New Media Applications In Public Relations And Advertising written by Esiyok, Elif and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-07 with Business & Economics categories.
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Public Relations
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Author : Edward L. Bernays
language : en
Publisher: University of Oklahoma Press
Release Date : 2013-07-29
Public Relations written by Edward L. Bernays and has been published by University of Oklahoma Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-29 with Business & Economics categories.
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Public Relations In Japan
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Author : Tomoki Kunieda
language : en
Publisher: Routledge
Release Date : 2018-09-21
Public Relations In Japan written by Tomoki Kunieda and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-21 with Business & Economics categories.
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.
Key Concepts In Public Relations
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Author : Bob Franklin
language : en
Publisher: SAGE
Release Date : 2009-03-05
Key Concepts In Public Relations written by Bob Franklin and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-05 with Business & Economics categories.
"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also." - Robbie Smyth, Griffith College Dublin "Offers the reader a concise and very readable tour through the many facets of PR... Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you′ll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration." - Communication Director The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field. "Covers over 150 central concepts in PR. Paves the way for students to tackle primary texts. Grounds students in both practice and theory. Takes it further with recommended reading. Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.
Today S Public Relations
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Author : Robert L. Heath
language : en
Publisher: SAGE
Release Date : 2006
Today S Public Relations written by Robert L. Heath and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.
Law For Advertising Broadcasting Journalism And Public Relations
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Author : Michael G. Parkinson
language : en
Publisher: Routledge
Release Date : 2013-03-07
Law For Advertising Broadcasting Journalism And Public Relations written by Michael G. Parkinson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Business & Economics categories.
This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.
Public Relations
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Author : Shirley Harrison
language : en
Publisher: Burns & Oates
Release Date : 1995
Public Relations written by Shirley Harrison and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This introduction public relations describes key frameworks and developments, making the vital link between theory and practice by the use of case histories. Topics covered include: corporate relations; crisis management; internal communication; the public sector; and community relations.