Introduction To Public Relations And Advertising
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Introduction To Public Relations And Advertising
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Author : D F du Plessis
language : en
Publisher: Juta and Company Ltd
Release Date : 2000
Introduction To Public Relations And Advertising written by D F du Plessis and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.
Introduction To Public Relations First Edition
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Author : Bob Pritchard
language : en
Publisher: Cognella Academic Publishing
Release Date : 2017-07-28
Introduction To Public Relations First Edition written by Bob Pritchard and has been published by Cognella Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-28 with Public relations categories.
Featuring the original writing of noted experts in the field, and selected by educators and former public relations professionals, The Comprehensive Public Relations Reader: Function and Practice gives students a comprehensive overview of public relations. The readings are organized into four sections. The first provides foundational information on public relations, including a clear definition of the field and insight into its origins. Section 2 discusses careers in public relations in articles on job preparation and the top public relations careers in areas such as health care, government, and sports. In Section 3 readers learn about public relations best practices. Specific topics include identifying stakeholders, assessing the environment, and knowing the tools of the trade. The final section is devoted to the four-step public relations process, and explores how to establish goals and objectives, and implement a strategic plan. A thoughtful blend of writing on the theoretical and the practical, background and application, The Comprehensive Public Relations Reader is an ideal text for introductory courses in the discipline. The anthology is also well-suited to classes in advertising, marketing, and strategic business communication.
An Introduction To Public Relations And Communication Management 2e
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Author : Joy Chia
language : en
Publisher: OUP Australia & New Zealand
Release Date : 2012-09-27
An Introduction To Public Relations And Communication Management 2e written by Joy Chia and has been published by OUP Australia & New Zealand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-27 with Business & Economics categories.
An Introduction to Public Relations and Communication Management, 2e brings together an international and local focus with research from academic researchers, case studies and firsthand accounts of public relations in practice. It includes tools for practice for students to help them put the theory into practice. It helps students to understand and appreciate the skills that will be required to work in Public Relations and gives students a stronger appreciation of the context and theory, to develop practitioners who are better prepared and capable of adding value to their organisations.
Introduction To Public Relations
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Author : Janis Teruggi Page
language : en
Publisher: SAGE Publications
Release Date : 2024-12-05
Introduction To Public Relations written by Janis Teruggi Page and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-05 with Language Arts & Disciplines categories.
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations, examining its current practices and future directions. In response to the dynamic shifts in technology, business, and culture, authors Janis T. Page and Lawrence J. Parnell illustrate how today’s PR professionals craft persuasive messages using modern technologies while working in line with the industry′s foundations. The text skillfully balances this approach by delving into communication theory, history, processes, and practices, demonstrating how these elements can be integrated into strategic public relations planning. Page and Parnell guide students toward becoming socially responsible communicators, where fostering trust and respect with diverse communities is valued over creating the next viral campaign. The Third Edition responds to the rising focus on social responsibility, sustainability, CEO and investor activism, and consumer demand for ethical brands, and addresses these changes with updated content, including new features, recent examples, case studies, and chapter-opening scenarios.
Public Relations
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Author : Shirley Harrison
language : en
Publisher: Burns & Oates
Release Date : 1995
Public Relations written by Shirley Harrison and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This introduction public relations describes key frameworks and developments, making the vital link between theory and practice by the use of case histories. Topics covered include: corporate relations; crisis management; internal communication; the public sector; and community relations.
Introducing Public Relations
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Author : Keith Butterick
language : en
Publisher: SAGE
Release Date : 2011-02-03
Introducing Public Relations written by Keith Butterick and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-03 with Business & Economics categories.
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and ′day in the life′ examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book: Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and why Covers all aspects of PR in practice, from in-house and consultancies to government, sport, NGO and corporate PR Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals Helps easy revision with exercises, summaries and checklist. Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time.
The Global Public Relations Handbook
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2019-10-21
The Global Public Relations Handbook written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-21 with Business & Economics categories.
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.
Advertising
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Author : Mr. Rohit Manglik
language : en
Publisher: EduGorilla Publication
Release Date : 2024-03-10
Advertising written by Mr. Rohit Manglik and has been published by EduGorilla Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-10 with Business & Economics categories.
EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels.
Today S Public Relations
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Author : Robert L. Heath
language : en
Publisher: SAGE Publications
Release Date : 2005-10-19
Today S Public Relations written by Robert L. Heath and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-19 with Language Arts & Disciplines categories.
Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.
Introduction To Advertising
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Author : Emmanuel Mogaji
language : en
Publisher: Routledge
Release Date : 2021-05-30
Introduction To Advertising written by Emmanuel Mogaji and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-30 with Business & Economics categories.
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.