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Introduction To Algorithmic Marketing

Introduction To Algorithmic Marketing

Author by : Ilya Katsov
Languange Used : en
Release Date : 2017-12-02
Publisher by :
ISBN : 0692989048
File Size : 47,9 Mb
Total Download : 322

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Description : A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendat...



Introduction To Algorithmic Marketing

Introduction To Algorithmic Marketing

Author by : Ilya Katsov
Languange Used : en
Release Date : 2017-12
Publisher by :
ISBN : 0692142606
File Size : 42,7 Mb
Total Download : 256

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Description : A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendat...



Artificial Intelligence For Marketing

Artificial Intelligence For Marketing

Author by : Jim Sterne
Languange Used : en
Release Date : 2017-08-14
Publisher by : John Wiley & Sons
ISBN : 9781119406334
File Size : 54,6 Mb
Total Download : 760

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Description : A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how A...



Evaluating Learning Algorithms

Evaluating Learning Algorithms

Author by : Nathalie Japkowicz
Languange Used : en
Release Date : 2011-01-17
Publisher by : Cambridge University Press
ISBN : 9781139494144
File Size : 45,5 Mb
Total Download : 388

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Description : The field of machine learning has matured to the point where many sophisticated learning approaches can be applied to practical applications. Thus it is of critical importance that researchers have the proper tools to evaluate learning approaches and understand the underlying issues. This book exami...