Introduction To Typography
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An Introduction To Typography
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Author : Terry Jeavons
language : en
Publisher:
Release Date : 1990-01-01
An Introduction To Typography written by Terry Jeavons and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-01-01 with Commercial art categories.
Typography A Very Short Introduction
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Author : Paul Luna
language : en
Publisher: Oxford University Press, USA
Release Date : 2018-11-22
Typography A Very Short Introduction written by Paul Luna and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-22 with Art categories.
Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style. In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Introduction To Typography
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Author : Oliver Simon
language : en
Publisher:
Release Date : 1963
Introduction To Typography written by Oliver Simon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Printing categories.
Digital Typography
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Author : Richard Rubinstein
language : en
Publisher: Addison Wesley Publishing Company
Release Date : 1988
Digital Typography written by Richard Rubinstein and has been published by Addison Wesley Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Computers categories.
Introduction To Typography
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Author : Oliver Simon
language : en
Publisher:
Release Date : 1969
Introduction To Typography written by Oliver Simon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with categories.
Introduction To Typography
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Author : Pira Staff
language : en
Publisher:
Release Date : 1997-12-01
Introduction To Typography written by Pira Staff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-12-01 with categories.
An Introduction To Typography
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Author : Ramboro Books
language : en
Publisher:
Release Date : 1997-08
An Introduction To Typography written by Ramboro Books and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-08 with categories.
Introduction To Typography
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Author : Oliver 1895- Simon
language : en
Publisher: Hassell Street Press
Release Date : 2021-09-10
Introduction To Typography written by Oliver 1895- Simon and has been published by Hassell Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-10 with categories.
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The Art Of Typography
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Author : Martin Solomon
language : en
Publisher: New York : Watson-Guptill Publications
Release Date : 1986
The Art Of Typography written by Martin Solomon and has been published by New York : Watson-Guptill Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Architecture categories.
Typographic Design
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Author : Rob Carter
language : en
Publisher: John Wiley & Sons
Release Date : 2018-02-13
Typographic Design written by Rob Carter and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-13 with Architecture categories.
The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.