Jazz Sells Music Marketing And Meaning
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Jazz Sells Music Marketing And Meaning
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Author : Mark Laver
language : en
Publisher:
Release Date : 2015
Jazz Sells Music Marketing And Meaning written by Mark Laver and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
" Jazz Sells: Music, Marketing, and Meaning" examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.
Jazz Sells Music Marketing And Meaning
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Author : Mark Laver
language : en
Publisher: Routledge
Release Date : 2015-02-11
Jazz Sells Music Marketing And Meaning written by Mark Laver and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-11 with Music categories.
Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.
The Oxford Handbook Of Music And Advertising
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Author : James Deaville
language : en
Publisher: Oxford University Press
Release Date : 2021-01-18
The Oxford Handbook Of Music And Advertising written by James Deaville and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-18 with Music categories.
The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising. Handbook chapters are self-contained yet share borders with other contributions within a given section and across the major sections of the book, so readers can either study one topic of particular interest or read through to gain an understanding of the broader issues at stake. Within the book's Introduction, each editor has provided an overview of the unifying themes for the section for which they were responsible, with brief summaries of individual contributions at the beginnings of the sections. The lists of recommended readings at the end of chapters are intended to assist readers in finding further literature about the topic. An overview of industry practices by a music insider is provided in the Appendix, giving context for the three parts of the book.
The Jazz Bubble
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Author : Dale Chapman
language : en
Publisher: Univ of California Press
Release Date : 2018-03-23
The Jazz Bubble written by Dale Chapman and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-23 with Music categories.
Hailed by corporate, philanthropic, and governmental organizations as a metaphor for democratic interaction and business dynamics, contemporary jazz culture has a story to tell about the relationship between political economy and social practice in the era of neoliberal capitalism. The Jazz Bubble approaches the emergence of the neoclassical jazz aesthetic since the 1980s as a powerful, if unexpected, point of departure for a wide-ranging investigation of important social trends during this period, extending from the effects of financialization in the music industry to the structural upheaval created by urban redevelopment in major American cities. Dale Chapman draws from political and critical theory, oral history, and the public and trade press, making this a persuasive and compelling work for scholars across music, industry, and cultural studies.
Loft Jazz
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Author : Michael C. Heller
language : en
Publisher: Univ of California Press
Release Date : 2017
Loft Jazz written by Michael C. Heller and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with History categories.
The New York loft jazz scene of the 1970s was a pivotal period for uncompromising, artist-produced work. Faced with a flagging jazz economy, a group of young avant-garde improvisers chose to eschew the commercial sphere and develop alternative venues in the abandoned factories and warehouses of Lower Manhattan. Loft Jazz provides the first book-length study of this period, tracing its history amid a series of overlapping discourses surrounding collectivism, urban renewal, experimentalist aesthetics, underground archives, and the radical politics of self-determination.
Jazz On The Line
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Author : Petter Frost Fadnes
language : en
Publisher: Routledge
Release Date : 2020-04-21
Jazz On The Line written by Petter Frost Fadnes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-21 with Music categories.
Jazz on the Line: Improvisation in Practice presents an ethnographic reflection on improvisation as performance, examining how musicians think and act when negotiating improvisational frameworks. This multidisciplinary discussion—guided by a focus on recordings, composition, authenticity, and venues—explores the musical choices made by performers, emphasizing how these choices can be logically understood within the context of controlled, musical outputs. Throughout the text, the author engages directly with musicians and their varied practices—from canonized dogmas to innovative experimentalism—offering interviews both planned and spontaneous. Musical agency is posited as a tightrope balancing act, signifying the skill and excitement of improvisational performativity and exemplifying the life of a jazzaerialist. With a travel journal approach as a backdrop, Jazz on the Line provides concepts and theories that demystify the creative processes of improvisation.
Jazz Diaspora
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Author : Bruce Johnson
language : en
Publisher: Routledge
Release Date : 2019-10-16
Jazz Diaspora written by Bruce Johnson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-16 with Music categories.
Jazz Diaspora: Music and Globalisation is about the international diaspora of jazz, well underway within a year of the first jazz recordings in 1917. This book studies the processes of the global jazz diaspora and its implications for jazz historiography in general, arguing for its relevance to the fields of sonic studies and cognitive theory. Until the late twentieth century, the historiography and analysis of jazz were centred on the US to the almost complete exclusion of any other region. The driving premise of this book is that jazz was not ‘invented’ and then exported: it was invented in the process of being disseminated. Jazz Diaspora is a sustained argument for an alternative historiography, based on a shift from a US-centric to a diasporic perspective on the music. The rationale is double-edged. It appears that most of the world’s jazz is experienced (performed and consumed) in diasporic sites – that is, outside its agreed geographical point of origin – and to ignore diasporic jazz is thus to ignore most jazz activity. It is also widely felt that the balance has shifted, as jazz in its homeland has become increasingly conservative. There has been an assumption that only the ‘authentic’ version of the music--as represented in its country of origin--was of aesthetic and historical interest in the jazz narrative; that the forms that emerged in other countries were simply rather pallid and enervated echoes of the ‘real thing’. This has been accompanied by challenges to the criterion of place- and race-based authenticity as a way of assessing the value of popular music forms in general. As the prototype for the globalisation of popular music, diasporic jazz provides a richly instructive template for the study of the history of modernity as played out musically.
Jazz As Visual Language
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Author : Nicolas Pillai
language : en
Publisher: Bloomsbury Publishing
Release Date : 2016-11-30
Jazz As Visual Language written by Nicolas Pillai and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-30 with Performing Arts categories.
This book provides a timely analysis of the relationship between jazz and recording and broadcast technologies in the early twentieth century. Jazz histories have traditionally privileged qualities such as authenticity, naturalness and spontaneity, but to do so overlooks jazz's status as a modernist, mechanised art form that evolved alongside the moving image and visual cultures. Jazz as Visual Language shows that the moving image is crucial to our understanding of what the materiality of jazz really is. Focusing on Len Lye's direct animation, Gjon Mili's experimental footage of musicians performing and the BBC's Jazz 625 series, this book places emphasis on film and television that conveys the 'sound of surprise' through formal innovation, rather than narrative structure. Nicolas Pillai seeks to refine a critical vocabulary of jazz and visual culture whilst arguing that jazz was never just a new sound; it was also a new way of seeing the world.
Austral Jazz
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Author : Andrew Robson
language : en
Publisher: Routledge
Release Date : 2019-06-27
Austral Jazz written by Andrew Robson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-27 with Music categories.
Austral Jazz: The Localization of a Global Music Form in Sydney proposes a new theoretical framework for understanding local jazz communities as they develop outside the United States, demonstrating such processes in action by applying the framework to a significant period of the history of jazz in Sydney, Australia after 1973. This volume introduces the notion of ‘Austral Jazz,’ coined in order to reset the focus on supranational conceptions of jazz expressions in the southwestern Pacific. It makes the case for Austral Jazz chronologically across six chapters that discuss, interpret and critique major events and seminal recordings, tracing the development of the Austral shift from a pre-Austral period prior to 1973. Austral Jazz presents a fresh approach to understanding the development of jazz communities, and while its focus is on the Sydney scene after 1973, the ‘Austral’ theory can be applied to creative communities globally. A creative shift took place in Sydney in the early 1970s, which led to the flourishing of a new kind of jazz-based expression, one that reflected Australia’s increasingly globalized and multicultural outlook. This study is timely, and it builds on the work of local jazz researchers. Historiographical understandings of global developments in jazz can be understood within a framework of four overarching narratives: The ‘birth and belonging’ narrative; the ‘spread and adaptation’ narrative; the ‘pluralization by localization’ narrative; and the ‘self-fashioning of the already local’ narrative.
Soda Goes Pop
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Author : Joanna Love
language : en
Publisher: University of Michigan Press
Release Date : 2019-07-22
Soda Goes Pop written by Joanna Love and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-22 with Music categories.
From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.