Key Marketing Skills
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Key Marketing Skills
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Author : Peter Cheverton
language : en
Publisher: Kogan Page Publishers
Release Date : 2005-12-03
Key Marketing Skills written by Peter Cheverton and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-03 with Business & Economics categories.
Not just another 'introduction to marketing', Key Marketing Skills is a practical, actionable guide that demonstrates how to apply marketing strategies in a real-world context, from conducting a marketing audit and building your marketing strategy, to preparing a robust marketing plan and developing a unique value proposition. Taking you step by step through the entire marketing planning process, it will enable you to build alignment through the supply chain and successfully implement your plan through the marketing mix. Extensively revised and updated, this new edition has also been expanded to include a wealth of brand new international case studies and planning models. Together with sections on vital issues such as brand management, how to brief an agency and how to conduct a self-assessment health check of your current level of marketing excellence, Key Marketing Skills provides all the necessary tools and guidance to make marketing happen. Online resources include self-test questions, marketing planning template, performance map and a customer activity cycle table.
Key Marketing Skills
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Author : Peter Cheverton
language : en
Publisher: Kogan Page Publishers
Release Date : 2000
Key Marketing Skills written by Peter Cheverton and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This manual offers information on particular marketing topics for professionals who are new to the marketing arena. The information is backed up with examples of good and bad marketing practice. There are numerous case studies in each chapter and the accompanying CD-ROM allows the reader to formulate an action plan for their own organization, and make use of questions and answers to facilitate learning.
Marketing Skills In Practice
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Author : Linda Anne Barkas
language : en
Publisher: Taylor & Francis
Release Date : 2023-12-07
Marketing Skills In Practice written by Linda Anne Barkas and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-07 with Business & Economics categories.
Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry. Divided into four core sections, the book begins with an overview of the field of marketing. Section two shows students how to relate practice to their own transferable skills, while section three gives students the opportunity to consider how they lead, develop, and manage within marketing. Section four provides students with the opportunity to reflect on their own learning and identify what knowledge and skills they have enhanced for their future careers. Fundamentally, the book identifies the key skills required in the marketing industry whilst also addressing the challenge of developing a career in leading and managing in a marketing context. Theoretical aspects are applied through real-life cases, practical examples and a themed case study, coupled with tasks that allow students to test and apply their knowledge to a workplace scenario, all of which are adaptable for hybrid teaching methods. Unique in its focus on employability, this text is suitable for all marketing students embarking on a career in the field, and particularly as core reading for any modules based on Marketing in Practice and Professional Development. Online resources include PowerPoint slides for lecturers and an instructor’s manual, which includes lesson plans, tasks, suggested answers, and a test bank with answers.
Epz Key Marketing Skills Strategies Tools And Techniques For Marketing Success Free Cd Rom
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Author : Peter Cheverton
language : en
Publisher:
Release Date : 2009-01-01
Epz Key Marketing Skills Strategies Tools And Techniques For Marketing Success Free Cd Rom written by Peter Cheverton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with categories.
Marketing Skills In Practice
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Author : Linda Barkas
language : en
Publisher:
Release Date : 2023-11
Marketing Skills In Practice written by Linda Barkas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11 with Marketing categories.
"Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry. Divided into four core sections, the book begins with an overview of the field of marketing. Section two shows students how to relate practice to their own transferable skills, while section three gives students the opportunity to consider how they lead, develop, and manage within marketing. Section four provides students with the opportunity to reflect on their own learning and identify what knowledge and skills they have enhanced for their future careers. Fundamentally, the book identifies the key skills required in the marketing industry whilst also addressing the challenge of developing a career in leading and managing in a marketing context. Theoretical aspects are applied through real-life cases, practical examples and a themed case study, coupled with tasks that allow students to test and apply their knowledge to a workplace scenario, all of which are adaptable for hybrid teaching methods. Unique in its focus on employability, this text is suitable for all marketing students embarking on a career in the field, and particularly as core reading for any modules based on Marketing in Practice and Professional Development. Online resources include PowerPoint slides for lecturers and an instructor's manual, which includes lesson plans, tasks, suggested answers, and a test bank with answers"--
The Cheese Mall
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Author : Bernie Tracey
language : en
Publisher:
Release Date : 2011
The Cheese Mall written by Bernie Tracey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Marketing categories.
Develop Your Marketing Skills
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Author : Neil Richardson
language : en
Publisher: Kogan Page Publishers
Release Date : 2010-11-03
Develop Your Marketing Skills written by Neil Richardson and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-03 with Business & Economics categories.
Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence. With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.
Management Skills In Marketing
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Author : Stephen Morse
language : en
Publisher: Pfeiffer
Release Date : 1993-10
Management Skills In Marketing written by Stephen Morse and has been published by Pfeiffer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-10 with Business & Economics categories.
Effective Marketing In Easy Steps
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Author : Catriona MacKay
language : en
Publisher: In Easy Steps Limited
Release Date : 2011
Effective Marketing In Easy Steps written by Catriona MacKay and has been published by In Easy Steps Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
In Marketing in Easy Steps, Catriona MacKay keeps it simple by combing her own business experience with established best practices to give readers a guide to effective marketing. Her great marketing tips and advice will help both aspiring marketing professionals and seasoned veterans write successful marketing plans, avoid making costly mistakes, encourage good marketing practice at work, and use what they know to make a business grow. Written in a jargon-free, easy-to-follow style with helpful graphics, the In Easy Steps books explain everything readers need to know to develop their skill sets.
Marketing Effectively
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Author : Moi Ali
language : en
Publisher: Dorling Kindersley Ltd
Release Date : 2009-07-01
Marketing Effectively written by Moi Ali and has been published by Dorling Kindersley Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-01 with Business & Economics categories.
Learn all you need to know to improve your marketing skills from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends improving your competitiveness exploiting new opportunities and developing a winning marketing strategy it also provides practical information on enhancing the image of your organization. Power tips help you to dramatically improve your chances of attaining instantly recognizable products.