Kids Marketing
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The Kids Market
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Author : James U. McNeal
language : en
Publisher: Paramount Market Publishing
Release Date : 1999
The Kids Market written by James U. McNeal and has been published by Paramount Market Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
"This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.
Kids As Customers
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Author : James U. McNeal
language : en
Publisher:
Release Date : 1992
Kids As Customers written by James U. McNeal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
An indispensable guide for companies marketing to four-to twelve-year-olds.
Brandchild
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Author : Martin Lindstrom
language : en
Publisher: Kogan Page Publishers
Release Date : 2003
Brandchild written by Martin Lindstrom and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..."- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management"BRANDchild will be a valuable addition to our industry's literature."- Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson"Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom."- Stann Rapp, MRM Partners Worldwide and co-founder of Rapp CollinsTweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands.Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques.Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.
What Kids Buy And Why
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Author : Daniel Acuff
language : en
Publisher: Simon and Schuster
Release Date : 2010-06-15
What Kids Buy And Why written by Daniel Acuff and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-15 with Business & Economics categories.
If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things--why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy.
Advertising To Children
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Author : M. Carole Macklin
language : en
Publisher: SAGE Publications
Release Date : 1999-07-16
Advertising To Children written by M. Carole Macklin and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-16 with Business & Economics categories.
Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current debates over smoking and alcohol consumption highlight this issue from all perspectives: marketers, parents, and policymakers. Advertising to Children presents cutting-edge research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking. Editors M. Carole Macklin and Les Carlson have lead research in this field and lend their expertise. More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.
Advertising To Children
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Author : Marcia Amidon Lusted
language : en
Publisher: ABDO Publishing Company
Release Date : 2008-09-01
Advertising To Children written by Marcia Amidon Lusted and has been published by ABDO Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-01 with Juvenile Nonfiction categories.
This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with the basics of marketing and selling products, the history of children as consumers, current marketing strategies, food marketing, branding, and overconsumption. Color photos and informative sidebars accompany easy-to-follow text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index.
The Marketing Of Children S Toys
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Author : Rebecca C. Hains
language : en
Publisher: Springer Nature
Release Date : 2021-04-13
The Marketing Of Children S Toys written by Rebecca C. Hains and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-13 with Social Science categories.
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
Millennials With Kids
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Author : Jeff Fromm
language : en
Publisher: AMACOM
Release Date : 2015-08-19
Millennials With Kids written by Jeff Fromm and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-19 with Business & Economics categories.
While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products * Promote purpose beyond the bottom line * Cultivate shareability * Democratize customer experience * Integrate technology * Develop content-driven campaigns that speak to Millennials * And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy.
Kidfluence
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Author : Anne Sutherland
language : en
Publisher: McGraw Hill Professional
Release Date : 2003-08-22
Kidfluence written by Anne Sutherland and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08-22 with Business & Economics categories.
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
Marketing To The New Super Consumer
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Author : Timothy J. Coffey
language : en
Publisher: Paramount Market Publishing
Release Date : 2006
Marketing To The New Super Consumer written by Timothy J. Coffey and has been published by Paramount Market Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.