Knowledge For Sale
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Knowledge For Sale
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Author : Lawrence Busch
language : en
Publisher: MIT Press
Release Date : 2017-02-10
Knowledge For Sale written by Lawrence Busch and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-10 with Education categories.
How free-market fundamentalists have shifted the focus of higher education to competition, metrics, consumer demand, and return on investment, and why we should change this. A new philosophy of higher education has taken hold in institutions around the world. Its supporters disavow the pursuit of knowledge for its own sake and argue that the only knowledge worth pursuing is that with more or less immediate market value. Every other kind of learning is downgraded, its budget cut. In Knowledge for Sale, Lawrence Busch challenges this market-driven approach. The rationale for the current thinking, Busch explains, comes from neoliberal economics, which calls for reorganizing society around the needs of the market. The market-influenced changes to higher education include shifting the cost of education from the state to the individual, turning education from a public good to a private good subject to consumer demand; redefining higher education as a search for the highest-paying job; and turning scholarly research into a competition based on metrics including number of citations and value of grants. Students, administrators, and scholars have begun to think of themselves as economic actors rather than seekers of knowledge. Arguing for active resistance to this takeover, Busch urges us to burst the neoliberal bubble, to imagine a future not dictated by the market, a future in which there is a more educated citizenry and in which the old dichotomies—market and state, nature and culture, and equality and liberty—break down. In this future, universities value learning and not training, scholarship grapples with society's most pressing problems rather than quick fixes for corporate interests, and democracy is enriched by its educated and engaged citizens.
Knowledge For Sale
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Author : Lawrence Busch
language : en
Publisher: MIT Press
Release Date : 2023-09-19
Knowledge For Sale written by Lawrence Busch and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-19 with Education categories.
How free-market fundamentalists have shifted the focus of higher education to competition, metrics, consumer demand, and return on investment, and why we should change this. A new philosophy of higher education has taken hold in institutions around the world. Its supporters disavow the pursuit of knowledge for its own sake and argue that the only knowledge worth pursuing is that with more or less immediate market value. Every other kind of learning is downgraded, its budget cut. In Knowledge for Sale, Lawrence Busch challenges this market-driven approach. The rationale for the current thinking, Busch explains, comes from neoliberal economics, which calls for reorganizing society around the needs of the market. The market-influenced changes to higher education include shifting the cost of education from the state to the individual, turning education from a public good to a private good subject to consumer demand; redefining higher education as a search for the highest-paying job; and turning scholarly research into a competition based on metrics including number of citations and value of grants. Students, administrators, and scholars have begun to think of themselves as economic actors rather than seekers of knowledge. Arguing for active resistance to this takeover, Busch urges us to burst the neoliberal bubble, to imagine a future not dictated by the market, a future in which there is a more educated citizenry and in which the old dichotomies—market and state, nature and culture, and equality and liberty—break down. In this future, universities value learning and not training, scholarship grapples with society's most pressing problems rather than quick fixes for corporate interests, and democracy is enriched by its educated and engaged citizens.
Advertising And Sales Promotion
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Author : Knowledge Flow
language : en
Publisher: Knowledge Flow
Release Date : 2014-08-30
Advertising And Sales Promotion written by Knowledge Flow and has been published by Knowledge Flow this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-30 with Business & Economics categories.
This book Advertising and Sales Promotions deals with the dynamic conception of sales promotion and advertising that’s effect on the consumer. There may be many reasons why consumers frequently purchase a specific brand in a particular product category. But the success of a product depends on its ability to pull the consumers towards its brands. In this content, it becomes imperative to take on a synoptic view of the subject of brand reliability and its connection with advertising and sales promotions of consumers. The book is an effort to look at the bang of Advertising and Sales promotion on brand changing behavior of consumers.
Selling Information
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Author : Fred Gleeck
language : en
Publisher:
Release Date : 2005
Selling Information written by Fred Gleeck and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Information resources categories.
Close That Deal
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Author : Julius Soriano
language : en
Publisher: Julius Soriano
Release Date : 2019-08-14
Close That Deal written by Julius Soriano and has been published by Julius Soriano this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-14 with Business & Economics categories.
Tired and having hard time chasing your prospects? Maybe because of your wrong approach that is what makes your prospects runaway from you and by that, your business will surely fail. This ebook can help you market your products or services with ease. Knowledge is power. Invest for your wisdom and execute whatever you may learn from this ebook and your success is at hand. If you can't invest to gain knowledge, your business will surely 100% fail. I've been there before. The frustrations, countless of rejections, prospects or clients will laugh at you because you don't know how to sell properly even your own family will reject you because they don't know what you are doing and eventually will underestimate you because you lack the KNOWLEDGE in your business. What you will learn from this ebook are the following. • DO's and DONT's • Reasons Why People Don’t Buy From You • Marketing Mistakes and How to Fix it • Powerful Secrets To Avoid Rejection • Dealing Your Clients and Prospects with Right Conversations • Strategies to Increase Your Sales • Earn 6 to 7 figures a month • Powerful secrets to make your business irresistible to be rejected Closing sales are very important when it comes to marketing your products or services. You have to be precise in everything that you will do or say to your prospect for them to trust, patronize and buy from you. This ebook will teach you different strategies to close and deal your prospects correctly to ensure that they will buy whatever your products or services that you offers them. Also you will learn the different methods that you want to avoid when marketing to your prospects. We don't want to lose our customers and clients’ because they are the life source of our business right? Close them without rejection like a master in sales. Remember that knowledge is always the key survival in business. Will you make actions to achieve your dreams sooner or will you let the opportunity pass you by? The choice is yours.
The Collaborative Sale
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Author : Keith M. Eades
language : en
Publisher: John Wiley & Sons
Release Date : 2014-03-31
The Collaborative Sale written by Keith M. Eades and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-31 with Business & Economics categories.
Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, and collaboration is now the key to success on all sides. The Collaborative Sale guides sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value. From building a robust opportunity pipeline and predicting future revenues to mastering the nuances of buyer conversations, the book contains the information sales professionals need to remain relevant in today's sales environment. Buyers have become more informed and more empowered. As a result, most sellers now enter the buying process at a much later stage than the traditional norm. The rise of information access has given buyers more control over their purchases than ever before, and sellers must adapt to survive. The Collaborative Sale provides a roadmap for adapting through sales collaboration, detailing the foundations, personae, and reality of the new marketplace. The book provides insight into the new buyer thought processes, the new sales personae required for dealing with the new buyers, and how to establish and implement a dynamic sales process. Topics include: Selling in times of economic uncertainty, broad information access, and new buyer behavior Why collaboration is so important to the new buyers The emergence of new sales personae – Micro-marketer, Visualizer, and Value Driver Buyer alignment, risk mitigation, and the myth of control Situational fluency, and the role of technology Focused sales enablement, and buyer-aligned learning and development Implementation and establishment of a dynamic sales process The book describes the essential competencies for collaborative selling, and provides indispensable supplemental tools for implementation. Written by recognized authorities with insights into global markets, The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the essential resource for today's sales professional.
The Art Of Selling In Practice
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Author : Krzysztof Czupryński
language : en
Publisher: Sales Power School
Release Date : 2020-05-25
The Art Of Selling In Practice written by Krzysztof Czupryński and has been published by Sales Power School this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-25 with Business & Economics categories.
"The Art of Selling in Practice- Practical Training Guidebook” is the first publication on the market, which presents professional sales techniques in such as practice way. This is not just an attempt to describe commercial skills from a typically theoretical part. It is also not a copy of American books from the 80's. It's just a practical guidebook to the art of selling. We think "The Art of Selling in Practice" is a position we can recommend to anyone who has ever touched with sales in any way. We wanted it that this practical guidebook of sales techniques would awakened passion for active sales. All the techniques and methods discussed are supported by practical examples, which facilitates the use of knowledge in our daily sales struggles. "The Art of selling in practice" allows You to illustrate the entire structure of the sales conversation by discussing each of its element individually. All the techniques and methods discussed are supported by practical examples, which facilitates the use of knowledge in our daily sales struggles. The reader together with the author goes through the next stages of the sales process: -Preparing for sales pitches -Introduction and opening’s techniques -Analysing of customer’s needs -Presentation with using benefits language for recognized needs -Closing Sales -Overcoming prices objections in practice way An important advantage of this position is that content is provided to the reader in such a way as to engage him in formulating his own conclusions, encourage constructive thinking and his own creative work. Everything is supported by practical examples that can be successfully applied in Your daily sales struggles. The author shares not only a portion of knowledge, but above all sales practices. The effect of reading is an incentive to try out the known techniques. This is an author's answer to numerous inquiries by training participants to publish a practical guide to commercial art. The author: Krzysztof Czupryński is a Polish Practical Sales Trainer. For several years, hes has been running his own consulting and training company Sales Power School ® and has been cooperating with many national and international entrepreneurs as Sales Coach and Advisor to the Board of the Management. He possesses 24 years experience in sales ( F.M.C.G. industry and Construction Field).He has got a lot of success in winning multimillion-dollar contracts with strong pressure. That is why He tries to provide expertise in the structure of the sales conversation itself, the application of open questions and all other commercial competences crucial in terms of our sales efficiency. "The Art of selling in practice" is sort of a redesign of professional sales training. Many of the content contained were as a result of numerous observations from the training room and as a result of sales trainings on the jobs. The book is addressed for every person who has come into contact with the sale in their lives. Both a budding commercial employee and experienced internal trainer, sales manager and trader will find a lot of content in the sale itself and in the design of professional sales training. The modern sales man can very quickly evaluate both substantive training and publishing content in terms of the experience of the author himself.
Robinson S Scientific Salesmanship Course V2
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Author : George Edwin Robinson
language : en
Publisher:
Release Date : 2013-05
Robinson S Scientific Salesmanship Course V2 written by George Edwin Robinson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05 with categories.
In Three Volumes. Volume 1, Basic Steps; Volume 2, The Mental Law Of Sale And Fortifying Your Knowledge; Volume 3, The Art Of Judging Men.
Knowledge And Practice In Business And Organisations
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Author : Kevin Orr
language : en
Publisher: Routledge
Release Date : 2016-03-22
Knowledge And Practice In Business And Organisations written by Kevin Orr and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-22 with Business & Economics categories.
Knowledge and Practice in Business and Organisations contributes to scholarly understanding of knowledge and practice, mapping the conceptual terrain, providing a critical review of debates in the field and setting out key theoretical perspectives. Knowledge and practice are explored in a range of organisational and policy settings through six context-specific discussions. The collection helps shape the field, identify areas for future research inquiry, and suggest implications for practitioners. The range of sites of inquiry represented in the book (e.g. craft working, accounting, public sector organisations, creative industries, health care, and so on) make the book distinctive, enabling the reader to connect debates and ideas from across a range of sectors and disciplines. The book charts different currents of debate which have hitherto tended to remain unconnected. In one accessible volume, this book provides an excellent introduction to a set of concepts that have animated scholarly conversations across a range of disciplines and provides cases and examples of practices which come from beyond any one particular sector. Aimed at researchers and academics in the field, this book is valuable source, helping define and progress the scholarly debate.
Do Epic Sales
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Author : Zuber Palawkar
language : en
Publisher: Zuber Palawkar
Release Date : 2022-09-15
Do Epic Sales written by Zuber Palawkar and has been published by Zuber Palawkar this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-15 with Business & Economics categories.
Do Epic Sales is the best pick for you if you want to become an all-around better salesperson, improve your ability to lead your sales team, and develop a tailored solution for your client that sells. To discover how to sell with confidence, this book provides the comprehensive information you need to learn as a sales professional. The B2B selling cycle describes the sales stages in an easy and skillful manner which makes this book a must-read for anyone in sales or interested in sales. Do Epic Sales has been written with two major factors essential to growing a sales career in mind. Personal Development is essential to nurture professional ethics. In the first part of the book, Personal Growth Mindset is discussed along with soft skills. The second part covers the Professional Growth Mindset that will help you give an enormous boost to your sales career. In combination, both parts of the book will give you enough information to maximise sales opportunities and broaden your entrepreneurial horizons. In my opinion, every person on this globe has some unusual characteristics of a salesperson. Although some sell themselves short, others manage to lead in this field. If you want to grow in your profession and learn how to transform into a successful sales professional, you have made the right choice by picking up this book. Read this book to learn how to become the best version of yourself. Psychology plays an important role in human life, regardless of the field in which people interact. The book has kept both the psychological and the business aspects of behaviour most suitable to work in a professional environment. We will know how to appeal to people’s minds if we can understand the laws that control their actions and behaviour. While every man has his own distinctive features, and every mind has its own peculiar way of dealing with the facts of life, it is not possible to establish rules to deal with every single person separately. That is why a standard procedure is essential to function as a framework for dealing with various kinds of challenges. This framework is described as The International Sales Cycle. The writing of this manuscript was made possible after working closely with different sales teams, training them, and following their activities and sales figures on a recurring basis. Not all salespeople learn how to sell effectively in their primary learning period. Some of them come from a variety of other fields - engineers, IT technicians, programmers - to name a few... Not many are erudite sales specialists. Certainly, no one is born perfect at Sales. At one point, at the company where I worked, we had to evaluate the situation on the sales floor. All members of the sales team were divided into two groups. One team had significant selling experience, whereas the other had no prior sales experience whatsoever. We taught the fresh recruits the art of sales for a few weeks. After the training, both teams were reviewed. We discovered that - · The individuals who developed selling skills as well as the capacity to articulate their thoughts more effectively outperformed others, regardless of the field they had come from. · Members of both teams that struggled to convey their thoughts performed poorly along their sales journey. This led us to the conclusion that salespeople's success is mostly determined by their knowledge of selling skills as well as their personal attributes. Soft skills and leadership abilities are both necessary for a successful sales professional. Only selling skills training will not be enough to create a successful salesperson. A combination of personal characteristics, soft skills, and selling skills is required of anyone who wishes to pursue a career in sales. In fact, more than eighty percent of your soft skills and personal characteristics are related to how you build good relationships with people to help take your career forward. Before you can expect to convince the customers, you must first transform yourself. If you firmly believe in something, you have a better chance of persuading others to believe in it as well. You must first learn to sell to yourself before selling to a customer. Put yourself in the mindset that, if you were in the customer's shoes, you would gladly take advantage of the situation. Builders never complain and complainers never build. The salesperson's mental attitude and emotional expression; understanding the customer's attitude and behaviour; the process of attracting attention, arousing curiosity or interest, producing desire, satisfying the reason, and moving the buyer's choice are all parts of their personal skills. There are also other factors involved in the process of becoming a bold, confident, and composed sales individual. For instance, the salespeople must possess practical knowledge of their products or services; understand market trends, and competitors in their line of business to be able to sell. They need to know how to qualify the potential leads, explore customer’s needs, and build proper solutions that help customers want to buy the product or service. A complete guide that helps them follow the entire sales process is an essential requirement too. If a person has a favourable personality but isn’t aware of the market trend, or how to advance the lead to the next stage of the sales process, they will not be able to progress very far in the field of sales. On the other hand, a person who is thoroughly trained in the knowledge of the product, but has no personal growth mindset, will fall below the mark of those who are equipped with both personal and professional growth. This work includes a mix of both wherever they are needed. The first portion focuses on personal development, while the second section teaches selling techniques. The importance of soft skills is emphasised in the section concerning selling skills. This book focuses on teaching people how to sell ethically using the right methodology. If you want to advance your sales management job or simply improve your own talents, this book can help you. I believe you have made the right choice to begin self-improvement and pave the road to making loads of money. The book provides sales management methods in plain and easy language for readers from every walk of life. The knowledge you receive from this book will come in handy if you work in a corporate environment and want to improve your skills. Even if you are not a salesperson, and you merely wish to pursue a career in this field, you will benefit from reading this book from cover to cover. Books are our best companions when it comes to learning the tools of any trade. You do not need any prior knowledge of selling skills to make sense of this book. This volume will benefit not only corporate executives but also university students and young graduates who desire to advance their careers as professional salespeople.