Kommunikation Als Erfolgsfaktor Im Innovationsmanagement
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Kommunikation Als Erfolgsfaktor Im Innovationsmanagement
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Author : Ansgar Zerfaß
language : de
Publisher: Springer-Verlag
Release Date : 2009-06-16
Kommunikation Als Erfolgsfaktor Im Innovationsmanagement written by Ansgar Zerfaß and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-16 with Business & Economics categories.
Als erstes Werk leistet dieses Buch einen Brückenschlag zwischen Kommunikations- und Innovationsmanagement. Zukunftsweisende Innovations-Konzepte werden ebenso vorgestellt wie der State of the art der Innovationskommunikation. Fallstudien namhafter Unternehmen, theoretische Perspektiven aus Sicht der Wirtschafts- und Kommunikationswissenschaften sowie empirische Ergebnisse der ersten deutschen Studie zur Rolle von Kommunikation als Erfolgsfaktor im Innovationsmanagement vermitteln einen umfassenden Einblick.
Strategies And Communications For Innovations
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Author : Michael Hülsmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-02-17
Strategies And Communications For Innovations written by Michael Hülsmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-17 with Business & Economics categories.
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.
Strategy And Communication For Innovation
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Author : Nicole Pfeffermann
language : en
Publisher: Springer
Release Date : 2017-03-06
Strategy And Communication For Innovation written by Nicole Pfeffermann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-06 with Business & Economics categories.
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
Evolution Of Innovation Management
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Author : A. Brem
language : en
Publisher: Springer
Release Date : 2013-01-30
Evolution Of Innovation Management written by A. Brem and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-30 with Business & Economics categories.
Uses new approaches and solutions to tackle innovations in an international context. Some of the challenges of innovating are remarkably consistent and recent times have shown the emergence of new ways for stimulating and managing the innovation process. The authors explore these new routes and assess their value for markets and companies.
Open Innovation And Entrepreneurship
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Author : Gadaf Rexhepi
language : en
Publisher: Springer
Release Date : 2019-05-31
Open Innovation And Entrepreneurship written by Gadaf Rexhepi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-31 with Business & Economics categories.
This book combines theoretical perspectives and empirical evidence on open innovation and entrepreneurship as two essential ways to help entrepreneurial businesses grow and achieve a competitive advantage. Discussing essential issues at the nexus of entrepreneurship and open innovation, such as enterprise growth, creating competitive advantage, implementation of open innovation, and the overall corporate strategy, the respective contributions demonstrate how open innovation can provide a vital impetus to the growth of entrepreneurial businesses and pave a new way to achieving a competitive edge.
Open Innovation In R D Departments
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Author : Verena Nedon
language : en
Publisher: Springer
Release Date : 2015-04-22
Open Innovation In R D Departments written by Verena Nedon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-22 with Business & Economics categories.
Based on interviews with R&D managers and a survey amongst R&D employees, Verena Nedon shows that perceived social pressure has an immense impact on R&D employees working in OI-projects. Employees’ attitude (regardless of whether positive or negative) and perceived behavioral control play an important, but not dominant role. The study also implies that intrinsic motivators have a stronger effect on employees’ willingness to engage in knowledge exchange with external partners than extrinsic components. By targeting a set of relevant questions related to the human side of open innovation, the study significantly contributes to the micro-foundation of OI-research and sheds light on the hitherto neglected perspective of employees engaged in OI-projects. The findings are relevant for scholars, companies already following the OI-approach and OI-newcomers.
Universal Access In Human Computer Interaction Applications And Services
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Author : Constantine Stephanidis
language : en
Publisher: Springer
Release Date : 2011-06-18
Universal Access In Human Computer Interaction Applications And Services written by Constantine Stephanidis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-18 with Computers categories.
The four-volume set LNCS 6765-6768 constitutes the refereed proceedings of the 6th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2011, held as Part of HCI International 2011, in Orlando, FL, USA, in July 2011, jointly with 10 other conferences addressing the latest research and development efforts and highlighting the human aspects of design and use of computing systems. The 72 revised papers included in the fourth volume were carefully reviewed and selected from numerous submissions. The papers are organized in the following topical sections: speech, communication and dialogue; interacting with documents and images; universal access to education and learning; well being, health and rehabilitation applications; and universal access in complex working environments.
Internal Communication And Management
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Author : Ulrike Buchholz
language : en
Publisher: Springer Nature
Release Date : 2023-01-03
Internal Communication And Management written by Ulrike Buchholz and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-03 with Business & Economics categories.
This book on business management combines theoretical knowledge with practical examples Agility and internal communication are two important competencies for modern business management. They should already be taught during studies so that upcoming managers are prepared for the challenges of management tasks at an early stage. This book on corporate management is an excellent tool for teaching current leadership concepts. Especially the combination of theoretical knowledge with practical case studies makes it interesting not only as a basis for exams for students, but also as a reference book for managers in companies. Theoretical knowledge, practically imparted A major strength of this book on business management is its bridge between theoretical knowledge and tips on how to implement practical concepts in businesses. Thus, not only students benefit from the imparted knowledge of this book, but also managers and employees from the following departments: Corporate Development Strategic controlling Legal and Compliance change management human resources Communications Management Current scientific discussions on internal communication and agile management are taken up and explained clearly using practical examples. Recent developments in this professional field are included. The book deals with these topics In their book on business management, the authors deal with the following topics, among others: Fundamentals of corporate management Introduction to communication-based management theory Perspectives of internal communication in the context of agile management Tasks of corporate management Factors of leadership communication, including normative leadership, strategic controlling and innovation management Outlook for future developments in internal communication
Revolution Of Innovation Management
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Author : Alexander Brem
language : en
Publisher: Springer
Release Date : 2017-01-31
Revolution Of Innovation Management written by Alexander Brem and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-31 with Business & Economics categories.
This edited volume explores how the rapid development of business model innovation changes innovation management at an international level. It discusses the next phases in its development, and the impact that this could have on the field. The authors identify and examine recent trends which have the potential to disrupt the traditional way of managing innovation, notably in terms of creativity, product development, and process change. In line with the constant globalization of innovation, the second volume of Revolution of Innovation Management offers a variety of international perspective on these topics with illustrations and analysis coming from Asia, America, and Europe.
A Digital Janus Looking Forward Looking Back
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Author : Dennis Moser
language : en
Publisher: BRILL
Release Date : 2019-01-04
A Digital Janus Looking Forward Looking Back written by Dennis Moser and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-04 with Social Science categories.
Cyberspace and cyberculture are becoming the norms of our reality; this volume explores questions of memory, law, politics, death and remembrance, travel, social change, and cross-cultural understandings of what it means to be human in this new digital age.