Kommunikationspolitik F R Kleine Und Mittelst Ndische Unternehmen Ein Instrument F R Den Unternehmenserfolg
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Kommunikationspolitik F R Kleine Und Mittelst Ndische Unternehmen Ein Instrument F R Den Unternehmenserfolg
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Author : Christian Polster
language : de
Publisher: GRIN Verlag
Release Date : 2010-05-17
Kommunikationspolitik F R Kleine Und Mittelst Ndische Unternehmen Ein Instrument F R Den Unternehmenserfolg written by Christian Polster and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-17 with Business & Economics categories.
Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Hamburger Fern-Hochschule, Sprache: Deutsch, Abstract: Die mittelständische Wirtschaft in Deutschland ist in ihrer Vielfältigkeit und vor allem in ihrer Bedeutung für die gesamte deutsche Volkswirtschaft einzigartig in Europa. Sie ist Motor der wirtschaftlichen Entwicklung und Innovationstreiber. Die heterogene Mittelstandstruktur in Deutschland macht das Land krisenresistenter und unabhängiger von konjunkturellen Schwankungen. Der Mittelstand ist Arbeitgeber und Berufsausbilder Nummer eins in Deutschland. Über 99 Prozent aller Unternehmen in Deutschland weisen mittelständische Wesensmerkmale auf (vgl. Statistisches Bundesamt, 2005). Der deutsche Mittelstand deckt eine Vielzahl von Wirtschaftszweigen und Branchen ab. Es gibt nur sehr wenige Gebiete, zum Beispiel die Automobilindustrie, in der nahezu keine mittelständischen Unternehmen tätig sind. Diese Vielfalt geht mit sehr heterogenen Marktverhältnissen einher. Von Polypolen geprägte Wettbewerbssituationen und von Abnehmern bestimmte Märkte sind die Regel. Diese Marktverhältnisse machen Marketing und die Auseinandersetzung mit Marketing zu einem entscheidenden Element der Unternehmensführung. Die Unternehmensführung muss erkennen, welche Bedeutung die strategische Marketingkonzeption hat. Sowie, dass die Formulierung von Marketingzielen, die mit den Unternehmenszielen in Verbindung stehen, ein erfolgskritischer Aspekt des Unternehmensfortbestands ist. Gerade dieser Punkt wird in mittelständischen Unternehmen vernachlässigt. Die Unternehmensführungen legen oftmals Augenmerk auf den operativen Bereich, die Lenkung des Unternehmens ist sehr auf die Herstellung der Produkte konzentriert. Marketingentscheidungen werden oft aus dem Bauch getroffen, eine strategische Herangehensweise ist eher die Ausnahme. Von einer Nachhaltigkeit im Vorgehen kann keine Rede sein. Dieser Umstand ist häufig bei kleinen mittelständischen Unternehmen anzutreffen. Die Leistungen und Produkte kleiner und mittelständischer Unternehmen bieten einen umfangreichen Spielraum für das Marketinginstrument Kommunikationspolitik. Jeder Unternehmer sollte die Chance erkennen, sein Unternehmen mit seinen Leistungen und Produkten der Umwelt und auch den Menschen im Unternehmen optimal zu präsentieren. Mittelständler sollten sich die Zeit und auch das nötige Kapital nehmen, sich mit den Möglichkeiten der Kommunikationspolitik auseinanderzusetzen. Es lohnt sich. Aufgabenstellung dieser Arbeit ist es, einen Einblick in das Marketinginstrument Kommunikationspolitik zu vermitteln
Integrated Communication
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Author : Esther Thorson
language : en
Publisher: Psychology Press
Release Date : 2013-06-17
Integrated Communication written by Esther Thorson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Corrosion Handbook 13 Volume Set
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Author : Gerhard Kreysa
language : en
Publisher: Wiley-VCH
Release Date : 2005-02-11
Corrosion Handbook 13 Volume Set written by Gerhard Kreysa and has been published by Wiley-VCH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-02-11 with Technology & Engineering categories.
The DECHEMA Corrosion Handbook provides a comprehensive collection of knowledge which is unique both in scope as well as content. Corrosion data and the chemical resistance of all technically important metallic, non-metallic, inorganic and organic materials in contact with aggressive media are covered, constituting the prime information source worldwide for the selection of materials for equipment in which corrosive media are handled or processed. Furthermore, methods of corrosion protection and prevention are also described. Faced with the task of optimizing a given environment-material system, the user of this work will find answers to the following questions: Is there information available on the behavior of the material under consideration in a particular medium? Which materials are out of question for the proposed purpose? Which materials can be used without hesitation in the medium concerned? What are the conditions under which a less resistant, less costly material will give satisfactory service? Which material offers best performance for value under the given circumstances? What protective measures exist: inhibitors, coatings, cathodic protection, etc.?
Post Merger Management
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Author : Kirsten Meynerts-Stiller
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-10-08
Post Merger Management written by Kirsten Meynerts-Stiller and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-08 with Business & Economics categories.
This book pools the current know-how, and closes important knowledge gaps, to offer hands-on advice and practical answers to the many 'how to' questions relating to merger implementation. It provides a crucially important understanding of how to assess the chances of realising synergy potential and evaluate integration risks.
Basic Principles In Applied Catalysis
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Author : Manfred Baerns
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-09
Basic Principles In Applied Catalysis written by Manfred Baerns and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-09 with Science categories.
Written by a team of internationally recognized experts, this book addresses the most important types of catalytic reactions and catalysts as used in industrial practice. Both applied aspects and the essential scientific principles are described. The main topics can be summarized as follows: heterogeneous, homogeneous and biocatalysis, catalyst preparation and characterization, catalytic reaction engineering and kinetics, catalyst deactivation and industrial perspective.
Internal Combustion Engine Handbook
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Author : Richard Van Basshuysen
language : en
Publisher: SAE International
Release Date : 2016-03-07
Internal Combustion Engine Handbook written by Richard Van Basshuysen and has been published by SAE International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-07 with Technology & Engineering categories.
More than 120 authors from science and industry have documented this essential resource for students, practitioners, and professionals. Comprehensively covering the development of the internal combustion engine (ICE), the information presented captures expert knowledge and serves as an essential resource that illustrates the latest level of knowledge about engine development. Particular attention is paid toward the most up-to-date theory and practice addressing thermodynamic principles, engine components, fuels, and emissions. Details and data cover classification and characteristics of reciprocating engines, along with fundamentals about diesel and spark ignition internal combustion engines, including insightful perspectives about the history, components, and complexities of the present-day and future IC engines. Chapter highlights include: • Classification of reciprocating engines • Friction and Lubrication • Power, efficiency, fuel consumption • Sensors, actuators, and electronics • Cooling and emissions • Hybrid drive systems Nearly 1,800 illustrations and more than 1,300 bibliographic references provide added value to this extensive study. “Although a large number of technical books deal with certain aspects of the internal combustion engine, there has been no publication until now that covers all of the major aspects of diesel and SI engines.” Dr.-Ing. E. h. Richard van Basshuysen and Professor Dr.-Ing. Fred Schäfer, the editors, “Internal Combustion Engines Handbook: Basics, Components, Systems, and Perpsectives”
Agile Software Requirements
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Author : Dean Leffingwell
language : en
Publisher: Addison-Wesley Professional
Release Date : 2010-12-27
Agile Software Requirements written by Dean Leffingwell and has been published by Addison-Wesley Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-27 with Computers categories.
“We need better approaches to understanding and managing software requirements, and Dean provides them in this book. He draws ideas from three very useful intellectual pools: classical management practices, Agile methods, and lean product development. By combining the strengths of these three approaches, he has produced something that works better than any one in isolation.” –From the Foreword by Don Reinertsen, President of Reinertsen & Associates; author of Managing the Design Factory; and leading expert on rapid product development Effective requirements discovery and analysis is a critical best practice for serious application development. Until now, however, requirements and Agile methods have rarely coexisted peacefully. For many enterprises considering Agile approaches, the absence of effective and scalable Agile requirements processes has been a showstopper for Agile adoption. In Agile Software Requirements, Dean Leffingwell shows exactly how to create effective requirements in Agile environments. Part I presents the “big picture” of Agile requirements in the enterprise, and describes an overall process model for Agile requirements at the project team, program, and portfolio levels Part II describes a simple and lightweight, yet comprehensive model that Agile project teams can use to manage requirements Part III shows how to develop Agile requirements for complex systems that require the cooperation of multiple teams Part IV guides enterprises in developing Agile requirements for ever-larger “systems of systems,” application suites, and product portfolios This book will help you leverage the benefits of Agile without sacrificing the value of effective requirements discovery and analysis. You’ll find proven solutions you can apply right now–whether you’re a software developer or tester, executive, project/program manager, architect, or team leader.
In The World Interior Of Capital
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Author : Peter Sloterdijk
language : en
Publisher: Polity
Release Date : 2013-10-07
In The World Interior Of Capital written by Peter Sloterdijk and has been published by Polity this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-07 with Philosophy categories.
Displaying the distinctive combination of narration and philosophy for which he is well known, this new book by Peter Sloterdijk develops a radically new account of globalization at the beginning of the twenty-first century. The author takes seriously the historical and philosophical consequences of the notion of the earth as a globe, arriving at the thesis that what is praised or decried as globalization is actually the end phase in a process that began with the first circumnavigation of the earth Ð and that one can already discern elements of a new era beyond globalization. In the end phase of globalization, the world system completed its development and, as a capitalist system, came to determine all conditions of life. Sloterdijk takes the Crystal Palace in London, the site of the first world exhibition in 1851, as the most expressive metaphor for this situation. The palace demonstrates the inevitable exclusivity of globalization as the construction of a comfort structure Ð that is, the establishment and expansion of a world interior whose boundaries are invisible, yet virtually insurmountable from without, and which is inhabited by one and a half billion winners of globalization; three times this number are left standing outside the door.
Digital Business Leadership
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Author : Ralf T. Kreutzer
language : en
Publisher: Springer
Release Date : 2018-04-27
Digital Business Leadership written by Ralf T. Kreutzer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.
Rethinking Strategic Management
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Author : Thomas Wunder
language : en
Publisher: Springer Nature
Release Date : 2019-09-06
Rethinking Strategic Management written by Thomas Wunder and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-06 with Business & Economics categories.
This book offers innovative ideas and frameworks for sustainable strategizing to advance business by scaling-up its positive impact, which is so urgently needed at this time in the 21st century. It shows practitioners how to effectively deal with socio-ecological systems’ disruptions to their operating environments and play an active role in transforming markets toward a sustainable future. In short, the book demonstrates how to make business sense of sustainability, highlighting new approaches and examples that translate sustainability into strategy and action. The ultimate goal is to provide a path toward a thriving future for both business and society. This book was written for strategy practitioners and decision makers who want to understand why sustainable strategizing is important in today’s business world and are seeking actionable business knowledge they can apply in their companies. It was also written for students of management and can be used as a supplemental text to support traditional graduate and undergraduate management courses.