Komunikasi Bisnis Informatif Persuasif Kolaboratif Dan Integratif Di Era Digital
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Komunikasi Bisnis Informatif Persuasif Kolaboratif Dan Integratif Di Era Digital
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Author : Alif Lukmanul Hakim, S. Fil., M. Phil., Dr. Teguh Setiawan Wibowo, MM., M. Si., M. Farm., Apt., Dr. Yohannes Don Bosco Doho, S. Phil, MM., Dr. Drs. Samsudin, SH., M.Pd., Dr Effy Zalfiana Rusfian., Dra. Sri Sumiyati, M.Si., Dr. Ir. Muji Indarwanto, MM., MT., Syaiful Mujab, S.Sy., M.M., Dr. Dr. Ir. Juni Gultom, ST. MTP., Dr. Zulfikar, S. Sos. I., M. Ag
language : id
Publisher: Penerbit Adab
Release Date :
Komunikasi Bisnis Informatif Persuasif Kolaboratif Dan Integratif Di Era Digital written by Alif Lukmanul Hakim, S. Fil., M. Phil., Dr. Teguh Setiawan Wibowo, MM., M. Si., M. Farm., Apt., Dr. Yohannes Don Bosco Doho, S. Phil, MM., Dr. Drs. Samsudin, SH., M.Pd., Dr Effy Zalfiana Rusfian., Dra. Sri Sumiyati, M.Si., Dr. Ir. Muji Indarwanto, MM., MT., Syaiful Mujab, S.Sy., M.M., Dr. Dr. Ir. Juni Gultom, ST. MTP., Dr. Zulfikar, S. Sos. I., M. Ag and has been published by Penerbit Adab this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Judul : KOMUNIKASI BISNIS : Informatif, Persuasif, Kolaboratif dan Integratif di Era Digital Penulis : Alif Lukmanul Hakim, S. Fil., M. Phil Dr. Teguh Setiawan Wibowo, MM., M. Si., M. Farm., Apt Dr. Yohannes Don Bosco Doho, S. Phil, MM Dr. Drs. Samsudin, SH., M.Pd Dr Effy Zalfiana Rusfian Dra. Sri Sumiyati, M.Si Dr. Ir. Muji Indarwanto, MM., MT Syaiful Mujab, S.Sy., M.M Dr. Dr. Ir. Juni Gultom, ST. MTP Dr. Zulfikar, S. Sos. I., M. Ag Ukuran : 14,5 x 21 cm Tebal : 156 Halaman ISBN : 978-623-497-899-5 SINOPSIS Buku ini berjudul “Komunikasi Bisnis : Informatif, Persuasif, Kolaboratif dan Integratif di Era Digital”. Buku ini ditulis oleh beberapa penulis dari beberapa lembaga pendidikan di Indonesia. Buku ini penulis kontribusikan untuk bidang komunikasi dan bisnis di Indonesia. Buku ini terdiri dari sebelas bab. Adapun pembahasan masing-masing bab dalam buku ini sebagai berikut : Bab 1 Mengenal Komunikasi Bisnis Bab 2 Perencanaan Pesan Bisnis Bab 3 Etika dalam Komunikasi Bisnis Bab 4 Komunikasi dalam Komunikasi Bisnis Bab 5 Komunikasi Interpersonal VS Komunikasi Kelompok Bab 6 Wawancara Kerja Bab 7 Persentasi Bisnis Bab 8 Negosiasi Bisnis Bab 9 Rapat Bisnis Bab 10 Komunikasi Bisnis di Era Digital Bab 11 Merangkum Kembali Tentang Komunikasi Bisnis Semoga buku ini bermanfaat bagi pembaca dalam memahami dan menambah wawasan tentang “Komunikasi Bisnis : Informatif, Persuasif, Kolaboratif dan Integratif di Era Digital”.
Perlindungan Hukum Bagi Konsumen Endorsement Produk Kecantikan Ilegal
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Author : Hidayah Aulia Fuskhahti
language : id
Publisher: Penerbit NEM
Release Date : 2024-03-15
Perlindungan Hukum Bagi Konsumen Endorsement Produk Kecantikan Ilegal written by Hidayah Aulia Fuskhahti and has been published by Penerbit NEM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-15 with Law categories.
Endorsement produk kecantikan oleh seorang influencer yang tidak teliti dalam memilih dan menerima tawaran endors merupakan hal yang sangat membahayakan karena dengan adanya sistem ini peredaran produk kecantikan ilegal terus meningkat. Ditambah rendahnya pengetahuan konsumen dalam memilih produk kecantikan yang aman dan baik, mereka membeli karena tergiur dengan testimoni seorang influencer tanpa mengecek apakah produk kecantikan tersebut legal atau ilegal. Sehingga dengan adanya fenomena ini penulis mengkaji bagaimana bentuk perlindungan hukum bagi konsumen agar hak-hak konsumen terpenuhi serta tanggung jawab seorang influencer terhadap kerugian yang diderita konsumen atas endorsement produk kecantikan ilegal. Buku ini memberikan gambaran perlindungan hukum bagi pengguna produk kecantikan ilegal oleh influencer. Merujuk pada Pasal 4, Pasal 8 ayat (1), (2), (3), Pasal 10 Undang-undang Nomer 8 Tahun 1999 tentang Perlindungan Konsumen, Pasal 9, Pasal 28 Undang-undang No. 19 Tahun 2016 tentang Informasi dan Transaksi Elektronik, Pasal 1365 KUHPerdata, Pasal 342 ayat (1), Pasal 342 ayat (1) Pasal 474, Pasal 495, Pasal 500, Pasal 503 ayat (1), dan Pasal 506 Undang-undang No. 1 Tahun 2023 tentang KUHPidana. Kemudian tanggung jawab influencer sesuai dengan ketentuan Pasal 20 UUPK, Pasal 1365 KHUPerdata, Pasal 45 ayat (2) Peraturan Pemerintah No. 69 Tahun 1999 tentang Iklan Label dan Makanan, dan Bab XIII UUPK menetapkan sanksi administratif, sanksi pidana, dan sanksi kriminal tambahan. Buku ini diharapkan dapat menjadi acuan, wawasan, dan menambahkan informasi bagi influencer, pelaku usaha maupun masyarakat umum, agar dalam membeli, menjual, dan mempromosikan produk kecantikan harus sesuai dengan aturan yang berlaku.
Essentials Of Marketing Management
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Author : Geoffrey Lancaster
language : en
Publisher: Routledge
Release Date : 2017-08-24
Essentials Of Marketing Management written by Geoffrey Lancaster and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-24 with Business & Economics categories.
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
Tsunami In A Time Of War
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Author : Malathi de Alwis
language : en
Publisher: ICES:Scholarship
Release Date : 2009
Tsunami In A Time Of War written by Malathi de Alwis and has been published by ICES:Scholarship this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Principles Of Management
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Author : George Robert Terry
language : en
Publisher:
Release Date : 1972
Principles Of Management written by George Robert Terry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Industrial management categories.
Smes In Asian Developing Countries
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Author : Tulus Tahi Hamonangan Tambunan
language : en
Publisher: Springer
Release Date : 2009-08-28
Smes In Asian Developing Countries written by Tulus Tahi Hamonangan Tambunan and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-28 with Business & Economics categories.
Analyzing the development of small and medium enterprises (SMEs) in Asian developing countries, the book is based on a survey of key literature and data on SMEs with the focus on; recent development, export performance, main constraints, competitiveness, innovation and technology transfer, and female entrepreneurs.
Journalism Science And Society
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Author : Martin W. Bauer
language : en
Publisher: Routledge
Release Date : 2008-07-25
Journalism Science And Society written by Martin W. Bauer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-25 with Social Science categories.
Analyzing the role of journalists in science communication, this book presents a perspective on how this is going to evolve in the twenty-first century. The book takes three distinct perspectives on this interesting subject. Firstly, science journalists reflect on their ‘operating rules’ (science news values and news making routines). Secondly, a brief history of science journalism puts things into context, characterising the changing output of science writing in newspapers over time. Finally, the book invites several international journalists or communication scholars to comment on these observations thereby opening the global perspective. This unique project will interest a range of readers including science communication students, media studies scholars, professionals working in science communication and journalists.
Performance Based Management Systems
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Author : Patria de Lancer Julnes
language : en
Publisher: CRC Press
Release Date : 2008-12-22
Performance Based Management Systems written by Patria de Lancer Julnes and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-22 with Political Science categories.
Expectations for performance management systems continue to grow in the public sector. Yet few administrators know how to effectively implement and sustain these systems. Performance-Based Management Systems: Effective Implementation and Maintenance supports practical efforts to build and maintain performance management systems in public organizations, explaining obstacles to measurement efforts and providing guidance on how to overcome them. The book begins by exploring performance measurement as a key element of performance-based management systems. It discusses its legacy and its limitations and offers competing explanations of the factors that constrain its effective use. Next, it focuses on building theory in support of practice through a mixed methods approach. It examines research reconciling the conflicting explanations for the lack of proper use of performance measurement information. Then it offers new insights for developing a context-sensitive model of performance measurement that can lead to effective practices. The third part develops these insights into a pragmatic model of performance-based management. It provides a realistic explanation of the contributions of performance measurement and gives advice derived from current practice. The author concludes by highlighting the rationale, methods, and findings of two studies that served as the foundation for this book. She also provides final suggestions of how to move practice and theory forward. This volume explains why performance measurement is not more widely used in the public sector, and explores how implementation of performance measurement can be improved with insights gained from extant literature on public policy, organizational politics and culture, and knowledge utilization. Mastery of this material will enable practitioners to understand how to effectively implement policies that will positively impact their organizations and their employees.
The Experience Economy
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Author : B. Joseph Pine
language : en
Publisher: Harvard Business Press
Release Date : 1999
The Experience Economy written by B. Joseph Pine and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Challenging Islamic Orthodoxy
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Author : Al Makin
language : en
Publisher: Springer
Release Date : 2016-09-22
Challenging Islamic Orthodoxy written by Al Makin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-22 with Social Science categories.
This book is the first work that comprehensively presents the accounts of Lia Eden, a former flower arranger who claims to have received divine messages from the Archangel Gabriel and founded the divine Eden Kingdom in her house in Jakarta. This book places Lia Eden’s prophetic trajectory in the context of diverse Indonesian spiritual and religious traditions, by which hundreds of others also claimed to have been commanded by God to lead people and to establish religious groups. This book offers a fresh approach towards the rich Indonesian religious and spiritual traditions with particular attention to the accounts of the emergence of indigenous prophets who founded some popular religions. It presents the history of prophetic tradition which remains alive in Indonesian society from the colonial to reform period. It also explores the ways in which these prophets rebelled against two hegemonies: colonial power in the past and Islamic orthodoxy in the present. The discussion of this book focuses on Lia Eden including her biography, claims to prophethood and divinity, the development of her group Eden Kingdom, her challenge to Islamic orthodoxy under the banner of the MUI (Indonesian Ulama Council), her persecution by radical groups, her experiences in court trials and imprisonment, and public responses to her emergence. The discussion also covers other themes currently drawing public attention in Indonesia, such as pluralism, religious freedom, tolerance, discrimination against minorities, and secularisation.