Kotex Kleenex Huggies
DOWNLOAD
Download Kotex Kleenex Huggies PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Kotex Kleenex Huggies book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Kotex Kleenex Huggies
DOWNLOAD
Author : Thomas Heinrich
language : en
Publisher: Ohio State University Press
Release Date : 2004
Kotex Kleenex Huggies written by Thomas Heinrich and has been published by Ohio State University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
At the core of Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. Its first big commercial success was Kotex, which came from sanitary wound bandages developed in World War I. Similarly, Kleenex evolved from Army gas mask filters into disposable handkerchiefs and became the company's most reliable profit maker. Finally, Huggies turned Kimberly-Clark into a leading player in the highly competitive diaper market of the 1970s and 1980s. In addition to tracing Kimberly-Clark's fascinating history of technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing. When Kotex first arrived on the scene in the 1920s, menstrual hygiene was burdened with cultural taboos that made it impossible for many women to ask the (inevitably male) pharmacist for a sanitary napkin. To solve such vexing marketing problems, Kimberly-Clark invented the artificial word Kotex and inserted it into consumer vocabulary through massive advertising campaigns. Making it easier for women to shop for the new product. Kimberly-Clark also recommended that stores place boxes of Kotex on the counter where women could help themselves without embarrassing conversation, thus pioneering the concept of self-service.
Shared Values
DOWNLOAD
Author : Robert Spector
language : en
Publisher:
Release Date : 1997
Shared Values written by Robert Spector and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Paper industry categories.
The Agility Advantage
DOWNLOAD
Author : Amanda Setili
language : en
Publisher: John Wiley & Sons
Release Date : 2014-09-22
The Agility Advantage written by Amanda Setili and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-22 with Business & Economics categories.
How to win market leadership in a fast-changing world In the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years. But today, companies surge ahead, fall behind, or even disappear in mere months. If you and your company are going to thrive for the long run, you need to continuously evolve, change, and stay a step ahead of your competition. The ability to see and capitalize on new opportunities is the cornerstone of agility. Successful technology-based firms like Google, Tesla, and Amazon have all mastered agility within their core business practices, but companies in any sector can—and must—learn to spot new opportunities and make the right choices about what to invest in, what to change, and what to abandon. The Agility Advantage first shows how to identify those aspects of your business where agility is most crucial—where the business environment is changing fast—and which elements have the greatest impact on the customer’s decision to buy. Amanda Setili then shows how to master the three components of agility: Market agility: Gain ideas from your most demanding and forward-thinking customers and from outside your industry. Engage, observe, and mix with customers to identify the opportunities created by their changing demands. Decision agility: Anticipate the changes that may affect you and turn even troubling trends into opportunities. Design your strategy to maximize learning and to manage risk. Generate diverse alternatives and make fast, fact-based decisions about which to pursue. Execution agility: Build new capabilities, shed what doesn’t fit, and take the first steps in a new direction. Experiment, then reinforce and build on what works. Enlist and inspire your organization around a compelling purpose and grant employees the autonomy and resources to continuously adapt and adjust course. The future will present more opportunities but narrower windows to capture them. With a wealth of valuable information and practical strategies, The Agility Advantage is essential reading to help any organization adapt and thrive—both today and tomorrow.
In The Power Of The Government
DOWNLOAD
Author : Mark Kuhlberg
language : en
Publisher: University of Toronto Press
Release Date : 2015
In The Power Of The Government written by Mark Kuhlberg and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Site Reading
DOWNLOAD
Author : David J. Alworth
language : en
Publisher: Princeton University Press
Release Date : 2018-11-20
Site Reading written by David J. Alworth and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-20 with Literary Criticism categories.
Site Reading offers a new method of literary and cultural interpretation and a new theory of narrative setting by examining five sites—supermarkets, dumps, roads, ruins, and asylums—that have been crucial to American literature and visual art since the mid-twentieth century. Against the traditional understanding of setting as a static background for narrative action and character development, David Alworth argues that sites figure in novels as social agents. Engaging a wide range of social and cultural theorists, especially Bruno Latour and Erving Goffman, Site Reading examines how the literary figuration of real, material environments reorients our sense of social relations. To read the sites of fiction, Alworth demonstrates, is to reveal literature as a profound sociological resource, one that simultaneously models and theorizes collective life. Each chapter identifies a particular site as a point of contact for writers and artists—the supermarket for Don DeLillo and Andy Warhol; the dump for William Burroughs and Mierle Laderman Ukeles; the road for Jack Kerouac, Joan Didion, and John Chamberlain; the ruin for Thomas Pynchon and Robert Smithson; and the asylum for Ralph Ellison, Gordon Parks, and Jeff Wall—and shows how this site mediates complex interactions among humans and nonhumans. The result is an interdisciplinary study of American culture that brings together literature, visual art, and social theory to develop a new sociology of literature that emphasizes the sociology in literature.
Public Relations As Activism
DOWNLOAD
Author : Derina R. Holtzhausen
language : en
Publisher: Routledge
Release Date : 2013-06-17
Public Relations As Activism written by Derina R. Holtzhausen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Language Arts & Disciplines categories.
This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina R. Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today’s changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its applicability to postmodernity. Utilizing practitioner perspectives throughout the volume, she explores the practice of public relations as a form of activism. The volume is intended for scholars and students in public relations. It may be used as a supplemental text in advanced courses on public relations theory, PR management, organizational communication, and related areas.
Betsy Ann Plank
DOWNLOAD
Author : Karla K. Gower
language : en
Publisher: University of Missouri Press
Release Date : 2022-05-25
Betsy Ann Plank written by Karla K. Gower and has been published by University of Missouri Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-25 with Biography & Autobiography categories.
In 1973, Betsy Ann Plank became the first woman to chair the Public Relations Society of America in its twenty-five-year history. It was a tumultuous time to assume the national association’s leadership. Civil society seemed to be fraying at the edges, and trust in political institutions and corporations had plummeted in the aftermath of Watergate. Nevertheless, Plank, in her fearless style, took up the challenge head-on. From the start and throughout the span of her sixty-three-year career in public relations, she managed to overcome the very real barriers she faced due to gender-based discrimination in what was a male-dominated industry. As a PR practitioner, Plank served as executive vice president of Daniel J. Edelman, Inc., director of PR planning at AT&T, and assistant vice president of external affairs at Illinois Bell. Beyond her service in the professional realm, Plank grew her legacy by taking the time to mentor countless PR professionals, educators, and students. She saw this dissemination of knowledge as her greatest gift to the field of public relations. In this highly readable biography, Karla Gower explores Plank’s personal life and career, tracing her evolution from a low-level job in advertising through her contributions to the rise of the rapidly changing PR industry in the 1960s and the evolution of her personal devotion to the enhancement of public relations education.
The Palgrave Handbook Of Critical Menstruation Studies
DOWNLOAD
Author : Chris Bobel
language : en
Publisher: Springer Nature
Release Date : 2020-07-24
The Palgrave Handbook Of Critical Menstruation Studies written by Chris Bobel and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-24 with Social Science categories.
This open access handbook, the first of its kind, provides a comprehensive and carefully curated multidisciplinary and genre-spanning view of the state of the field of Critical Menstruation Studies, opening up new directions in research and advocacy. It is animated by the central question: ‘“what new lines of inquiry are possible when we center our attention on menstrual health and politics across the life course?” The chapters—diverse in content, form and perspective—establish Critical Menstruation Studies as a potent lens that reveals, complicates and unpacks inequalities across biological, social, cultural and historical dimensions. This handbook is an unmatched resource for researchers, policy makers, practitioners, and activists new to and already familiar with the field as it rapidly develops and expands.
Material Traces Of War
DOWNLOAD
Author : Stacey Barker
language : en
Publisher: University of Ottawa Press
Release Date : 2021-11-02
Material Traces Of War written by Stacey Barker and has been published by University of Ottawa Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-02 with History categories.
This volume looks at Canadian women’s experiences of, and contributions to, the world wars through objects, images, and archival documents. The book tells the stories of women who worked as civilians, served in the military, volunteered their time, and grieved lost loved ones, through thematically organized vignettes. The authors place these personal narratives of individual woman, and their related material culture, in the wider context of the world wars while demonstrating that the experience of living through global conflict was as individual as a woman’s particular circumstances. Drawing from the collections of the Canadian War Museum, the Canadian Museum of History, and other public and private collections in Canada, Material Traces of War brings largely unknown material culture collections to public view and draws attention to the untold stories of women and war.
The Best Transportation System In The World
DOWNLOAD
Author : Mark H. Rose
language : en
Publisher: Ohio State University Press
Release Date : 2006
The Best Transportation System In The World written by Mark H. Rose and has been published by Ohio State University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
"From 1920 to the mid-1990s, American transportation in the form of railroads, trucks, and airlines was simply a creature of politics and public policy. In brief, the markets for rail, truck, and airlines were not natural entities, but had been created through hard-fought political contests, full-time lobbying, and unceasing litigation. Between 1940 and the late 1970s, moreover, leaders of rail, truck, and airline firms lobbied and litigated to protect the workings of this regulatory regime." "In the mid-1950s, President Eisenhower asked Congress to award railroad executives authority to modify prices and service. Eisenhower was concerned about a railroad industry in decline. During the 1960s, President Johnson sought broad deregulation of rail, trucks, and airline firms. Johnson wanted another device to "fine tune" the economy. In the 1970s, Presidents Nixon, Ford, and Carter sought to deregulate transportation with a view toward reversing "stagflation." Between 1978 and 1980, Congress and President Carter approved deregulation of airlines, trucking, and railroads. Carter aide Mary Schuman played a crucial role in bringing about airline deregulation. For all the market talk that surrounded transportation politics before and after 1980, however, officials of the American state had been and remained the principal agents creating those markets."--BOOK JACKET.