Kundenstolz Im B2c Bereich
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Kundenstolz Im B2c Bereich
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Author : Julia Römhild
language : de
Publisher: Springer-Verlag
Release Date : 2017-03-07
Kundenstolz Im B2c Bereich written by Julia Römhild and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-07 with Business & Economics categories.
Julia Römhild bietet durch die Integration des Phänomens Kundenstolz in das Relationship Marketing einen weiteren Erklärungsansatz für das Kundenverhalten. Für die Operationalisierung von Kundenstolz verbindet die Autorin emotionspsychologische Erkenntnisse mit ausgewählten Ansätzen der Marketingtheorie. Sie untersucht dabei in einem zweistufigen Forschungsprozess, welcher qualitative und quantitative Elemente erkenntnisorientiert verbindet, die Ursachen und Konsequenzen von Kundenstolz und zeigt Implikationen für Theorie und Praxis des Relationship Marketing im B2C-Bereich auf.
Marketing F R Kunst Und Kultur
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Author : Bernd Günter
language : de
Publisher: Kohlhammer Verlag
Release Date : 2023-03-08
Marketing F R Kunst Und Kultur written by Bernd Günter and has been published by Kohlhammer Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-08 with Business & Economics categories.
Im Wettbewerb um Publikum, Aufmerksamkeit und Förderung profitieren Kultureinrichtungen aller Art vom konsequenten Einsatz moderner Marketinginstrumente. Deren Schwerpunkte sind Positionierungsentscheidungen im Wettbewerb, Management der Beziehungen zum Publikum und anderen Stakeholdern sowie Nutzung der digitalen Chancen. Allerdings müssen Besonderheiten der Kultur- und Kreativwirtschaft im Hinblick auf Wertschöpfung, Marktstruktur, Zielsetzungen und wirtschaftliche Orientierung berücksichtigt werden; dann lassen sich Marktforschung, insbesondere Publikumsforschung, und Kundenanalyse, Marketing-Strategien und -Instrumente zielführend und im Wortsinne gewinnbringend einsetzen. Fallbeispiele, die "Best Practices" und Verbesserungschancen aufzeigen, sowie das erweiterte Marketing-Instrumentarium als "Werkzeugkasten" für Konzeptentwicklung und Praxis runden die Darstellung ab. Der nachfolgende 2. Band beschäftigt sich detailliert mit den Marketing-Instrumenten, mit digitalen Angeboten, Branding und den Besonderheiten der Kunstmärkte.
Strategisches Marketing
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Author : Peter Kürble
language : de
Publisher: Kohlhammer Verlag
Release Date : 2022-11-02
Strategisches Marketing written by Peter Kürble and has been published by Kohlhammer Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-02 with Business & Economics categories.
Das strategische Marketing zielt - im Gegensatz zum operativen - auf die Gewinnung und Erhaltung dauerhafter Wettbewerbsvorteile. In einem sehr dynamischen Wettbewerbsumfeld, getrieben von immer stärker individualisierten Kundenbedürfnissen, lassen sich Wettbewerbsvorteile nur noch erzielen, wenn sich Unternehmen intensiv an ihren Zielgruppen orientieren. Das Lehrbuch stellt strategische Instrumente vor, die einer solchen Bedürfnisorientierung folgen (Effektivitätskriterium), ohne ökonomische Notwendigkeiten unberücksichtigt zu lassen (Effizienzkriterium). Das Lehrbuch ist auf Bachelor-Lehrveranstaltungen zugeschnitten, kompakt und praxisorientiert geschrieben und dennoch wissenschaftlich fundiert.
Konsumentenverhalten In Der Sharing Economy
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Author : Nadine Schreiner
language : de
Publisher: Nomos Verlag
Release Date : 2020-06-08
Konsumentenverhalten In Der Sharing Economy written by Nadine Schreiner and has been published by Nomos Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-08 with Business & Economics categories.
Die Ökonomie des Teilens wird als ein Phänomen beschrieben, welches das Potenzial hat, Märkte und das mit ihnen korrespondierende Verhalten von Konsumenten dauerhaft zu verändern. Dem Grundprinzip "Teilen statt Besitzen" folgend, könnte Sharing – so die implizite Annahme – zu einer besseren Auslastung kaum genutzter Güter und Dienstleistungen führen. Vor diesem Hintergrund könnte Sharing eine zentrale Möglichkeit zur Stärkung nachhaltiger Konsummuster sein. Angesichts dessen ist das Ziel der vorliegenden Publikation durch systematische Analyse ausgewählte Einflussfaktoren einen Erklärungsbeitrag zum Sharingverhalten der Konsumentinnen und Konsumenten zu leisten. In fünf verschiedenen Beiträgen wird u.a. gezeigt, dass die Bereitschaft zum Sharing mit zunehmender sozialer Distanz zum Austauschpartner abnimmt. Ferner wird dargelegt, dass ökonomische Motive einen starken Einfluss auf die Loyalität gegenüber einem Sharing-Anbieter ausüben. Neben diesen selbstbezogenen Präferenzen wird aufgezeigt, dass ebenso soziale und ethische Motivationen in den Bedürfnisstrukturen der Sharing-Geber und -Nehmer zu finden sind. In der Gesamtbetrachtung aller Beiträge wird deutlich, dass Sharing als ökonomische Austauschpraxis in einem Spannungsfeld von individueller Nutzenorientierung und Gemeinwohlorientierung liegt. Aufbauend auf diesen Erkenntnissen werden im Rahmen des Konzepts der strategischen Marketingplanung Handlungsimplikationen für Unternehmen sowie gesellschaftliche Akteure aufgezeigt.Dabei wird deutlich, dass mögliche Maßnahmen als andauernde Aufgabe systematisch geplant, umgesetzt und kontrolliert werden sollten, wenn gesellschaftliche Herausforderungen im Kontext der Nachhaltigkeit gelöst werden sollen.
Artificial Intelligence In Marketing
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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.
Marketing Cases From Emerging Markets
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Author : Dilip Mutum
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-09-03
Marketing Cases From Emerging Markets written by Dilip Mutum and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-03 with Business & Economics categories.
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.
Limits To Privatization
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Author : Marianne Beishem
language : en
Publisher: Earthscan
Release Date : 2012
Limits To Privatization written by Marianne Beishem and has been published by Earthscan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Limits to Privatization is the first thorough audit of privatizations from around the world. It outlines the historical emergence of globalization and liberalization, and from analyses of over 50 case studies of best- and worst-case experiences of privatization, it provides guidance for policy and action that will restore and maintain the right balance between the powers and responsibilities of the state, the private sector and the increasingly important role of civil society.The result is a book of major importance that challenges one of the orthodoxies of our day and provides a benchmark for future debate.
Why Nobody Wants You To Get To The Top
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Author : Martin Limbeck
language : en
Publisher: Redline Wirtschaft
Release Date : 2015-11-20
Why Nobody Wants You To Get To The Top written by Martin Limbeck and has been published by Redline Wirtschaft this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-20 with Biography & Autobiography categories.
In this book, bestselling author Martin Limbeck offers us abehind-the-scenes glimpse: Through numerous biographical episodes he chronicles his rise from an average guy to anexceptional sales professional, from a loser to a millionaire, from a nobody on the campground in coal country to a star on the international speaking scene. Candid like no other, he tells of the envy, conflicts, competition, self-sabotage, selfishness, false friends and challenges he had to overcome. A tenacious approach to obstacles in his path is his success formula for a fulfilling life—a heartening example urging readers to forge their own path and never give in.
Fear And Loathing In Ancient Athens
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Author : Alexander Rubel
language : en
Publisher: Routledge
Release Date : 2014-09-11
Fear And Loathing In Ancient Athens written by Alexander Rubel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-11 with History categories.
Athens at the time of the Peloponnesian war was the arena for a dramatic battle between politics and religion in the hearts and minds of the people. Fear and Loathing in Ancient Athens, originally published in German but now available for the first time in an expanded and revised English edition, sheds new light on this dramatic period of history and offers a new approach to the study of Greek religion. The book explores an extraordinary range of events and topics, and will be an indispensable study for students and scholars studying Athenian religion and politics.
Moral Epistemology
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Author : Aaron Zimmerman
language : en
Publisher: Routledge
Release Date : 2010-06-10
Moral Epistemology written by Aaron Zimmerman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-10 with Philosophy categories.
How do we know right from wrong? Do we even have moral knowledge? Moral epistemology studies these and related questions about our understanding of virtue and vice. It is one of philosophy’s perennial problems, reaching back to Plato, Aristotle, Aquinas, Locke, Hume and Kant, and has recently been the subject of intense debate as a result of findings in developmental and social psychology. In this outstanding introduction to the subject Aaron Zimmerman covers the following key topics: What is moral epistemology? What are its methods? Including a discussion of Socrates, Gettier and contemporary theories of knowledge skepticism about moral knowledge based on the anthropological record of deep and persistent moral disagreement, including contextualism moral nihilism, including debates concerning God and morality and the relation between moral knowledge and our motives and reasons to act morally epistemic moral scepticism, intuitionism and the possibility of inferring ‘ought’ from ‘is,’ discussing the views of Locke, Hume, Kant, Ross, Audi, Thomson, Harman, Sturgeon and many others how children acquire moral concepts and become more reliable judges criticisms of those who would reduce moral knowledge to value-neutral knowledge or attempt to replace moral belief with emotion. Throughout the book Zimmerman argues that our belief in moral knowledge can survive sceptical challenges. He also draws on a rich range of examples from Plato’s Meno and Dickens’ David Copperfield to Bernard Madoff and Saddam Hussein. Including chapter summaries and annotated further reading at the end of each chapter, Moral Epistemology is essential reading for all students of ethics, epistemology and moral psychology.