La Banca En Latinoamerica Reformas Recientes Y Perspectivas
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La Banca En Latinoamerica Reformas Recientes Y Perspectivas
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Author :
language : es
Publisher: "la Caixa"
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La Banca En Latinoamerica Reformas Recientes Y Perspectivas written by and has been published by "la Caixa" this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Sistemas Bancarios Latinoamericanos
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Author : Joseph Jude Norton
language : es
Publisher: Yayasan Batik Indonesia
Release Date : 1998
Sistemas Bancarios Latinoamericanos written by Joseph Jude Norton and has been published by Yayasan Batik Indonesia this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Vertical Industrial Policy In The Eu An Empirical Analysis Of The Effectiveness Of State Aid
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language : en
Publisher: "la Caixa"
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Vertical Industrial Policy In The Eu An Empirical Analysis Of The Effectiveness Of State Aid written by and has been published by "la Caixa" this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Europe Like America
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Author : Josep M. Colomer
language : en
Publisher: "la Caixa"
Release Date : 2010
Europe Like America written by Josep M. Colomer and has been published by "la Caixa" this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Central-local government relations categories.
La Caixa Economic Papers
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language : en
Publisher: "la Caixa"
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La Caixa Economic Papers written by and has been published by "la Caixa" this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
La Caixa
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language : en
Publisher: "la Caixa"
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La Caixa written by and has been published by "la Caixa" this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Integrating Regulated Network Markets In Europe
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language : en
Publisher: "la Caixa"
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Integrating Regulated Network Markets In Europe written by and has been published by "la Caixa" this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing Financiero
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Author : Jaime Rivera Camino & Carlos Mas Hernández
language : en
Publisher: ESIC
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Marketing Financiero written by Jaime Rivera Camino & Carlos Mas Hernández and has been published by ESIC this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales.
Politica Agraria Comun Balance Y Perspectivas
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Author :
language : es
Publisher: "la Caixa"
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Politica Agraria Comun Balance Y Perspectivas written by and has been published by "la Caixa" this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Los Nuevos Instrumentos De La Gestion Publica
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Author :
language : es
Publisher: "la Caixa"
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Los Nuevos Instrumentos De La Gestion Publica written by and has been published by "la Caixa" this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.