La Comunicaci N Pol Tica En La Transici N Espa Ola De La Propaganda Al Marketing 1975 1982
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La Comunicaci N Pol Tica En La Transici N Espa Ola De La Propaganda Al Marketing 1975 1982
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Author : Jorge Conde López
language : es
Publisher: ESIC Editorial
Release Date : 2017-03-21
La Comunicaci N Pol Tica En La Transici N Espa Ola De La Propaganda Al Marketing 1975 1982 written by Jorge Conde López and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-21 with Political Science categories.
La Comunicación Política es, hoy en España, equiparable en participación de agentes, manifestaciones, formas y contenidos a la de cualquiera de los países de nuestro entorno político y geográfico. Así como por el interés creciente y la omnipresencia de la misma. Pero no siempre ha sucedido así, debido a la tardía incorporación de nuestro país a la democracia, ya en el último tercio del siglo XX. La evolución, por tanto, ha tenido un ritmo singular y se ha llevado a cabo en unas condiciones y en un contexto histórico, social y político muy específicos. La investigación que se lleva a cabo, de carácter cualitativo e histórico, tiene por principal objetivo mostrar el origen de la Comunicación Política española actual en el período histórico denominado Transición (1975-1982) y la evolución de sus manifestaciones comunicativas, desde las formas de propaganda hasta las globales del marketing, mostrada a través de las sucesivas campañas electorales: desde el referéndum de la Ley para la Reforma Política de 1976 hasta las elecciones generales de 1982, si bien una parte de esa evolución tiene sus raíces en la etapa política precedente. A pesar de la naturaleza política autoritaria de los últimos años del franquismo —sin libertades, derechos o partidos políticos— y con un predominio de las formas propagandísticas en la comunicación, pueden rastrearse preliminares en la comunicación política con formas claramente identificables de publicidad y marketing. Estos antecedentes son importantes para comprender mejor el inicio y posterior desarrollo de comunicación política democrática. De regreso al Estado de derecho y a la pluralidad política, la comunicación evoluciona a través de diferentes modelos y con diferentes ritmos, alejándose de la propaganda política autoritaria del anterior régimen —el momento de inflexión comunicacional sería la Ley para la Reforma Política— para transitar, primero hacia formas de propaganda política democrática —la campaña electoral de las primeras elecciones generales— y, en sucesivas convocatorias electorales, a formas de publicidad y marketing que culminan en esta etapa en la campaña electoral de las elecciones generales de 1982. Pero con diferentes velocidades en función de: a) la naturaleza, definición y evolución de los agentes intervinientes en la comunicación: gobierno, partidos y candidatos, publicitarios —agencias o profesionales— y ciudadanos; b) por el contexto específico e inmediato: condicionantes políticos, sociales, económicos e, incluso, estacionales; c) por el producto en “venta”: ideología, opciones políticas, programas electorales, candidatos, etc.; d) u otros elementos intervinientes: la demoscopia, el volumen de la financiación de las campañas, los elementos de comunicación utilizados o el papel jugado por los medios de comunicación de masas.
Por El Cambio
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Author : José Alfonso Arregui
language : es
Publisher:
Release Date : 2009
Por El Cambio written by José Alfonso Arregui and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Language Arts & Disciplines categories.
Por el cambio. 30 años de propaganda política en España supone un recorrido por la historia de la cartelería política electoral de este país, analizando en profundidad los recursos y los medios que se han puesto en juego en los mensajes de la propaganda política desde 1975 hasta nuestros días. Esta obra parte de la hipótesis general que considera que la propaganda política promueve el cambio social, promoción que se articula en torno a cinco dimensiones: —El eje ideológico izquierda-derecha. —El cambio de valores. —Los mundos posibles. —La función movilizadora. —La resistencia al cambio. El corpus de esta investigación lo constituye una muestra de 503 carteles electorales difundidos en España entre 1975 y 2005 en campañas electorales. Se examinan los aspectos de contenido «latentes» o «implícitos» que no se hacen evidentes a primera vista. Profesional en activo en el campo de la comunicación institucional, el politólogo y sociólogo José Alfonso Arregui colabora como profesor en la Universidad San Jorge de Zaragoza, ciudad en la que desempeña su tarea profesional.
Marketing Pol Tico Y Comunicaci N
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Author : Philippe J. Maarek
language : es
Publisher:
Release Date : 2009-05
Marketing Pol Tico Y Comunicaci N written by Philippe J. Maarek and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05 with Education categories.
Con excesiva frecuencia, el carácter de espectáculo de la política ejercido por los medios de comunicación constituye una curiosa mezcla. La comunicación de la imagen muchas veces pretende sustituir a la comunicación de ideas. Sin embargo, es preciso que los hombres y las mujeres políticos adapten su comunicación a la evolución de la sociedad, que igual sepan debatir en público que comunicar por Internet, y que, en ocasiones, también acepten participar en emisiones televisadas de entretenimiento muy alejadas de la política. Lo mismo pueden leerla los estudiantes que los militantes y los hombres políticos, así como cualquier persona deseosa de comprender los mecanismos que llevan al poder a nuestros gobernantes.
Libros Espa Oles En Venta Isbn
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Author :
language : es
Publisher:
Release Date : 1984
Libros Espa Oles En Venta Isbn written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Spain categories.
Host Bibliographic Record For Boundwith Item Barcode 30112044669122 And Others
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Author :
language : en
Publisher:
Release Date : 2013
Host Bibliographic Record For Boundwith Item Barcode 30112044669122 And Others written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Political Advertising In Western Democracies
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Author : Lynda Lee Kaid
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1994-12-14
Political Advertising In Western Democracies written by Lynda Lee Kaid and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-12-14 with Language Arts & Disciplines categories.
In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies. The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented.
The New Positioning The Latest On The World S 1 Business Strategy
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Author : Jack Trout
language : en
Publisher: McGraw Hill Professional
Release Date : 1997-05-22
The New Positioning The Latest On The World S 1 Business Strategy written by Jack Trout and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-05-22 with Business & Economics categories.
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
Political Campaign Communication
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Author : Robert E. Denton, Jr.
language : en
Publisher: Rowman & Littlefield
Release Date : 2017-06-14
Political Campaign Communication written by Robert E. Denton, Jr. and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-14 with Language Arts & Disciplines categories.
This volume examines political campaign communication around the concepts of theory, method and practice. It contains studies of political campaign communication using a wide range of empirical, rhetorical, and social science methodologies and reflects the growth and maturity of the discipline of political communication.
The Third Wave
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Author : Alvin Toffler
language : en
Publisher: Bantam
Release Date : 2022-01-04
The Third Wave written by Alvin Toffler and has been published by Bantam this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-04 with Social Science categories.
From the author of Future Shock, a striking way out of today’s despair . . . a bracing, optimistic look at our new potentials. The Third Wave makes startling sense of the violent changes now battering our world. Its sweeping synthesis casts fresh light on our new forms of marriage and family, on today's dramatic changes in business and economics. It explains the role of cults, the new definitions of work, play, love, and success. It points toward new forms of twenty-first-century democracy. Praise for The Third Wave “Magnificent . . . an astonishing array of information.”—The Washington Post “Imperishably fresh.”—Business Week “Will mesmerize readers, and rightly so.”—Vogue “Alvin Toffler . . . has written another blockbuster . . . a powerful book.”—The Guardian “Fresh ideas, clearly explained. . . . Toffler has proven again that he is a master.”—United Press International “Toffler has imagination and an ability to think of various future possibilities by transcending prevailing values, assumptions and myths.”—Associated Press “Once you have walked into his version of the future, you may decide never again to whitewash some of the built-in frailties of the real present.”—Financial Post “Rich, stimulating and basically optimistic . . . will unquestionably aid many to a greater understanding of [today’s] puzzling social changes.”—The Globe & Mail “A detailed breathtakingly bold projection of the social changes required if we are to survive. . . . Toffler’s vision of a democratic, self-sustaining utopia is a brave alternative to recent grim warnings.”—Cosmopolitan
How To Write A Thesis
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Author : Umberto Eco
language : en
Publisher: MIT Press
Release Date : 2015-02-27
How To Write A Thesis written by Umberto Eco and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-27 with Language Arts & Disciplines categories.
The wise and witty guide to researching and writing a thesis, by the bestselling author of The Name of the Rose—now published in English for the first time. Learn the art of the thesis from a giant of Italian literature and philosophy—from choosing a topic to organizing a work schedule to writing the final draft. By the time Umberto Eco published his best-selling novel The Name of the Rose, he was one of Italy’s most celebrated intellectuals, a distinguished academic, and the author of influential works on semiotics. Some years before that, Eco published a little book for his students, in which he offered useful advice on all the steps involved in researching and writing a thesis. Since then, it has been translated into 17 languages—and is now for the first time presented in English. Eco’s approach is anything but dry and academic. He not only offers practical advice but also considers larger questions about the value of the thesis-writing exercise in six different parts: • The Definition and Purpose of a Thesis • Choosing the Topic • Conducting the Research • The Work Plan and the Index Cards • Writing the Thesis • The Final Draft Eco advises students how to avoid “thesis neurosis” and he answers the important question “Must You Read Books?” He reminds students “You are not Proust” and “Write everything that comes into your head, but only in the first draft.” Of course, there was no Internet in 1977, but Eco’s index card research system offers important lessons about critical thinking and information curating for students of today who may be burdened by Big Data. Irreverent and often hilarious, How to Write a Thesis is unlike any other writing manual and belongs on the bookshelves of students, teachers, writers, and Eco fans everywhere.