La Magia Di Apple
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La Magia Di Apple
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Author : Carmine Gallo
language : it
Publisher: SPERLING & KUPFER
Release Date : 2013-03-19
La Magia Di Apple written by Carmine Gallo and has been published by SPERLING & KUPFER this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-19 with Business & Economics categories.
Il credo di Apple: Facciamo del nostro meglio quando offriamo esperienze che arricchiscono. Apple non vende un prodotto, ma una filosofia di vita.
La Magia Di Apple L Azienda Che Crea I Tuoi Sogni Di Domani
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Author : Carmine Gallo
language : it
Publisher:
Release Date : 2013
La Magia Di Apple L Azienda Che Crea I Tuoi Sogni Di Domani written by Carmine Gallo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Las Cuatro Vidas De Steve Jobs
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Author : Daniel Ichbiah
language : en
Publisher: Editorial Almuzara
Release Date : 2011-11
Las Cuatro Vidas De Steve Jobs written by Daniel Ichbiah and has been published by Editorial Almuzara this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11 with Business & Economics categories.
No existe un Steve Jobs, sino que debemos hablar de cuatro Jobs (el joven indeciso que no sabe qué hacer con su vida, el fundador de Apple, el hijo pródigo propietario de Pixar y su regreso triunfal a la marca de la manzana con el lanzamiento del iPod, el iPhone y el iPad). En todas sus vidas el éxito ha sido el denominador común, un éxito alcanzado gracias a un talento desmesurado, un carisma arrollador y una dedicación absoluta a la persecución de sus objetivos. Sin duda una obra de referencia sobre uno de los grandes genios de nuestra época.
Publicidad Contagiosa
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Author : Silvia Sivera
language : en
Publisher: Editorial UOC
Release Date : 2016-06-30
Publicidad Contagiosa written by Silvia Sivera and has been published by Editorial UOC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-30 with Business & Economics categories.
El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
Political Sociology Of Adult Education
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Author : Carlos Alberto Torres
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-09-03
Political Sociology Of Adult Education written by Carlos Alberto Torres and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-03 with Education categories.
Critical Theorist Carlos Alberto Torres offers a political sociology of adult learning and education, based on Critical Social Theory and the always inspiring work of Paulo Freire. Empirically grounded and theoretically sophisticated, this new book follows the footsteps of his classic book published in the early nineties The Politics of Nonformal Education in Latin America. Torres book offers comparative and international sociological analyses of adult learning and education, an area in which there is an obsession with ‘practice’ and an aversion to theory, with some notable and laudable exceptions, but which has the potential to provide avenues for social justice education in ways that no other systems and policies can. This book revitalizes social theory in education, and provides ample evidence of the power of adult learning and education, examining a variety of policy documents connected with the various adult education congresses promoted by the UNESCO, which are thoroughly scrutinized for what they bring to or omit from the policy agenda. In the context of new developments in adult learning and education, particularly the impact of multiple globalizations, neoliberalism, and the new role of international organizations in reconceptualizing lifelong learning, new evidence-based research, new narratives, and the vibrancy of social movements striving for a new and possible world, it is clear that new theoretical designs were needed making this is a must-read book.
Dimagrire E Vivere In Salute La Magia Di Un Corpo Sano
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Author : Francesco Taboni
language : it
Publisher: Tecniche Nuove
Release Date : 2010
Dimagrire E Vivere In Salute La Magia Di Un Corpo Sano written by Francesco Taboni and has been published by Tecniche Nuove this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Health & Fitness categories.
Encyclopedia Of Latin American Literature
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Author : Verity Smith
language : en
Publisher: Routledge
Release Date : 1997-03-26
Encyclopedia Of Latin American Literature written by Verity Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-03-26 with Literary Criticism categories.
A comprehensive, encyclopedic guide to the authors, works, and topics crucial to the literature of Central and South America and the Caribbean, the Encyclopedia of Latin American Literature includes over 400 entries written by experts in the field of Latin American studies. Most entries are of 1500 words but the encyclopedia also includes survey articles of up to 10,000 words on the literature of individual countries, of the colonial period, and of ethnic minorities, including the Hispanic communities in the United States. Besides presenting and illuminating the traditional canon, the encyclopedia also stresses the contribution made by women authors and by contemporary writers. Outstanding Reference Source Outstanding Reference Book
A Catalogue Of Miscellaneous Books For 1842 On Sale By Robert Baldock Etc
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Author : Robert BALDOCK
language : en
Publisher:
Release Date : 1842
A Catalogue Of Miscellaneous Books For 1842 On Sale By Robert Baldock Etc written by Robert BALDOCK and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1842 with Booksellers' catalogs categories.
La Magia Del Planning
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Author : Antón Álvarez
language : es
Publisher: ESIC Editorial
Release Date : 2017-03-21
La Magia Del Planning written by Antón Álvarez and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-21 with Business & Economics categories.
Este libro explica cómo es el planning y cómo aplicar sus técnicas, que permiten traducir los datos del mercado a ideas estratégicas. Y también dotar a la comunicación de un nivel de profundidad antes desconocido, cultivando una relación emocional con el consumidor. El autor aprovecha su dilatada experiencia en el mundo de la publicidad, su temprana relación con las técnicas del planning y su trabajo como profesor de esta materia, para ofrecer una obra accesible, completa y rigurosa. Todos los temas van acompañados de ejemplos y casos prácticos. Y se incluye un capítulo específico que explica cómo trabajar con los insights. Esta nueva versión, actualizada y ampliada, incorpora tres capítulos adicionales escritos por planners reconocidos. Enormemente útil para publicitarios, especialistas en comunicación y profesionales del marketing, este libro ha sido elegido en la Universidad Complutense y en escuelas de negocio y universidades de varios países como texto de referencia para la asignatura “Planificación Estratégica”. ÍNDICE Introducción.- La lenta irrupción del planning.- Funciones del planner.- El trabajo de investigación.- La formulación de la estrategia.- La redacción del briefing.- Negociando con el cliente.- La sutilidad de los insights.- Mañana, más.- El planning y los nuevos roles de las marcas tras la irrupción digital.- «Brands for good»: marcas por una buena causa, marcas para siempre.- Cultivando la coherencia de la marca en la comunicación transmedia.
L Eredit Di Steve Jobs
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Author : Tripp Mickle
language : it
Publisher: SPERLING & KUPFER
Release Date : 2022-10-04
L Eredit Di Steve Jobs written by Tripp Mickle and has been published by SPERLING & KUPFER this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-04 with Biography & Autobiography categories.
La storia drammatica e mai raccontata della Apple dopo la morte di Steve Jobs seguendo i suoi due luogotenenti: Jony Ive e Tim Cook. Steve Jobs ha definito Jony Ive il suo «partner spirituale di Apple». Il genio londinese è stato la seconda persona più potente in Apple e la forza creativa che più incarna lo spirito di Jobs, l'uomo che ha progettato i prodotti adorati da centinaia di milioni di persone in tutto il mondo: l'iPod, l'iPad, il MacBook Air, l'iMac G3 e l'iPhone. Dopo la scomparsa di Steve, Ive ha lottato con il dolore e si è lanciato nella progettazione del nuovo quartier generale e dell'Apple Watch. Per molti versi, Tim Cook era l'opposto di Ive. Aveva inventato innumerevoli modi per massimizzare il margine, spremendo alcuni fornitori, persuadendo altri a costruire fabbriche grandi come città per sfornare più unità. Jobs lo ha scelto come suo successore e Cook ha supervisionato una fase di enorme crescita dei ricavi che ha portato la valutazione di Apple a due trilioni di dollari. Tripp Mickle, l'autore di questo libro senza precedenti, ha parlato con più di duecento dirigenti Apple attuali ed ex, oltre a figure chiave dell'ultimo periodo della storia aziendale, inclusi funzionari dell'amministrazione Trump e luminari della moda come Anna Wintour. La sua ricerca mostra che il successo ha avuto un costo. Apple ha perso il suo spirito innovativo e da anni non progetta una nuova categoria di dispositivi. La partenza di Ive nel 2019 ha segnato il passaggio da un'azienda di innovazione a una di eccellenza operativa. Ma cosa direbbe Steve se potesse vederla?