La Neurovente
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La Neurovente
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Author : EDMOND AMBOS
language : en
Publisher: Lulu.com
Release Date :
La Neurovente written by EDMOND AMBOS and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Comment Redresser Vos Ventes
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Author : EDMOND AMBOS
language : en
Publisher: Lulu.com
Release Date :
Comment Redresser Vos Ventes written by EDMOND AMBOS and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Manipulation Hypnotique De L Esprit Pour La Vente
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Author : Philip Lambert
language : fr
Publisher: Philip Lambert
Release Date : 2023-01-16
Manipulation Hypnotique De L Esprit Pour La Vente written by Philip Lambert and has been published by Philip Lambert this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-16 with Language Arts & Disciplines categories.
Qu'est-ce qui vous empêche d'obtenir des résultats de vente constants et importants ? Découvrez-le en lisant le seul livre sur la manipulation hypnotique de l'esprit pour la vente. Un livre basé sur plus de 10 ans d'expérience dans la vente directe de services et de produits, en ligne et hors ligne. Ce n'est pas un simple livre, mais une véritable "BIBLE" contenant les techniques des meilleurs vendeurs du monde. Avec ce manuel, vos ventes vont TRIPLER. Grâce à ce livre, vous apprendrez comment les grands manipulateurs du monde utilisent cet avantage. pour amener les autres à dire "OUI". - Qu'apprendrez-vous en lisant La manipulation mentale hypnotique pour la vente ? - Qu'est-ce que la manipulation mentale hypnotique pour la vente ? - Qu'est-ce que la vente ? Qu'est-ce que la vente ? - Comment éliminer la barrière mentale qui se dresse entre vous et votre client inconnu dans les 5 premières secondes ? - 6 éléments persuasifs - La psychologie du marketing - Techniques de vente : les 7 règles à utiliser partout - La bonne attitude mentale pour vendre - L'écriture hypnotique pour vendre - Une série de stimuli mentaux pratiques pour stimuler votre client, que vous pouvez mettre en pratique immédiatement, sans même qu'il s'en rende compte ! - Les types de personnes auxquelles vous pouvez être confronté et la manière de communiquer avec chacune d'entre elles. - 7 astuces à connaître pour vendre n'importe quoi (connues par 3% des gens) - Les règles de la communication hypnotique persuasive - 5 stratégies pour amener les autres à dire oui - 10 armes secrètes pour souscrire, persuader votre client et vendre à un prix élevé - Influencer l'état émotionnel des gens par la PNL - 15 techniques de manipulation mentale pour vendre AVERTISSEMENT : une fois que vous avez appris ces techniques, vous pouvez les utiliser immédiatement en VOTRE FAVEUR POUR VENDRE N'IMPORTE QUOI ! Il s'agit d'un produit EXCLUSIF pour tous ceux qui veulent multiplier leurs ventes en ligne et hors ligne. Vous avez maintenant deux choix : ..... Restez dans votre situation actuelle Ou... devenez un vendeur expert et MULTIPLIEZ VOS VENTES. Si vous préférez le second choix, faites défiler la page et ajoutez ce livre à votre panier.
Dictature Du Chiffre
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Author : Fabien Galzin
language : fr
Publisher: Editions L'Harmattan
Release Date : 2008-10-01
Dictature Du Chiffre written by Fabien Galzin and has been published by Editions L'Harmattan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-01 with Psychology categories.
L'oeil de la Science et la Main invisible du Marché régissent désormais nos existences. Tout y est quantifié, qualité comprise. Avec la quantification, nous devenons comparables "tous égaux". Paramétré, programmé, contrôlé, mesuré, l'individu moderne vit au temps du fétichisme du chiffre. Pourtant, il s'agit d'évaluer, de s'évaluer, de se faire évaluer. Dans un tel contexte, que reste-t-il de nos souffrances, doutes et vagues à l'âme ?
Buyology
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Author : Martin Lindstrom
language : en
Publisher: Crown Currency
Release Date : 2008-10-21
Buyology written by Martin Lindstrom and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-21 with Business & Economics categories.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
The Neuro Consumer
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Author : Anne-Sophie Bayle-Tourtoulou
language : en
Publisher: Routledge
Release Date : 2020-04-24
The Neuro Consumer written by Anne-Sophie Bayle-Tourtoulou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-24 with Business & Economics categories.
Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious and irrational behaviors of consumers; the direct influence of the primary senses (sight, hearing, smell, taste, touch) on purchasing decisions and the perception of communications by customers’ brains; implications for innovation, packaging, price, retail environments and advertising; the use of "nudges" and artifices to increase marketing and communication efficiency by making them neuro-compatible with the brain’s subconscious expectations; the influence of social media and communities on consumers’ decisions – when collective conscience is gradually replacing individual conscience and recommendation becomes more important than communication; and the ethical limits and considerations that organizations must heed when following these principles. Authored by two globally recognized leaders in business and neuroscience, this book is an essential companion to marketers and brand strategists interested in neuroscience and vital reading for any advanced student or researcher in this area.
The State And Capital In Chile
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Author : Eduardo Silva
language : en
Publisher: Routledge
Release Date : 2019-07-11
The State And Capital In Chile written by Eduardo Silva and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-11 with Political Science categories.
Chile emerged from military rule in the 1990s as a leader of free market economic reform and democratic stability, and other countries now look to it for lessons in policy design, sequencing, and timing. Explanations for economic change in Chile generally focus on strong authoritarianism under General Augusto Pinochet and the insulation of policymakers from the influence of social groups, especially business and landowners. In this book Eduardo Silva argues that such a view underplays the role of entrepreneurs and landowners in Chile's neoliberal transformation and, hence, their potential effect on economic reform elsewhere. He shows how shifting coalitions of businesspeople and landowners with varying power resources influenced policy formulation and affected policy outcomes. He then examines the consequences of coalitional shifts for Chile's transition to democracy, arguing that the absence of a multiclass opposition that included captialists facilitated a political transition based on the authoritarian constitution of 1980 and inhibited its alternative. This situation helped to define the current style of consensual politics that, with respect to the question of social equity, has deepened a neoliberal model of welfare statism, rather than advanced a social democratic one.
Smart Persuasion
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Author : Philippe AIMÉ
language : en
Publisher: Convertize
Release Date : 2019-03-01
Smart Persuasion written by Philippe AIMÉ and has been published by Convertize this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-01 with Business & Economics categories.
Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
Brainfluence
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Author : Roger Dooley
language : en
Publisher: John Wiley & Sons
Release Date : 2011-10-21
Brainfluence written by Roger Dooley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-21 with Business & Economics categories.
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
The Number Sense
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Author : Stanislas Dehaene
language : en
Publisher: Oxford University Press
Release Date : 2011-04-29
The Number Sense written by Stanislas Dehaene and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-29 with Mathematics categories.
Our understanding of how the human brain performs mathematical calculations is far from complete, but in recent years there have been many exciting breakthroughs by scientists all over the world. Now, in The Number Sense, Stanislas Dehaene offers a fascinating look at this recent research, in an enlightening exploration of the mathematical mind. Dehaene begins with the eye-opening discovery that animals--including rats, pigeons, raccoons, and chimpanzees--can perform simple mathematical calculations, and that human infants also have a rudimentary number sense. Dehaene suggests that this rudimentary number sense is as basic to the way the brain understands the world as our perception of color or of objects in space, and, like these other abilities, our number sense is wired into the brain. These are but a few of the wealth of fascinating observations contained here. We also discover, for example, that because Chinese names for numbers are so short, Chinese people can remember up to nine or ten digits at a time--English-speaking people can only remember seven. The book also explores the unique abilities of idiot savants and mathematical geniuses, and we meet people whose minute brain lesions render their mathematical ability useless. This new and completely updated edition includes all of the most recent scientific data on how numbers are encoded by single neurons, and which brain areas activate when we perform calculations. Perhaps most important, The Number Sense reaches many provocative conclusions that will intrigue anyone interested in learning, mathematics, or the mind. "A delight." --Ian Stewart, New Scientist "Read The Number Sense for its rich insights into matters as varying as the cuneiform depiction of numbers, why Jean Piaget's theory of stages in infant learning is wrong, and to discover the brain regions involved in the number sense." --The New York Times Book Review "Dehaene weaves the latest technical research into a remarkably lucid and engrossing investigation. Even readers normally indifferent to mathematics will find themselves marveling at the wonder of minds making numbers." --Booklist