La Scienza Della Persuasione Il Nostro Potere Di Cambiare Gli Altri
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La Scienza Della Persuasione Il Nostro Potere Di Cambiare Gli Altri
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Author : Tali Sharot
language : it
Publisher:
Release Date : 2018
La Scienza Della Persuasione Il Nostro Potere Di Cambiare Gli Altri written by Tali Sharot and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Family & Relationships categories.
La Scienza Della Persuasione Il Nostro Potere Di Cambiare Gli Altri
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Author : Tali Sharot
language : it
Publisher:
Release Date : 2019
La Scienza Della Persuasione Il Nostro Potere Di Cambiare Gli Altri written by Tali Sharot and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Family & Relationships categories.
Il Fascino Della Persuasione
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Author : Emanuele Tartaglia
language : it
Publisher: Youcanprint
Release Date : 2020-05-29
Il Fascino Della Persuasione written by Emanuele Tartaglia and has been published by Youcanprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-29 with Self-Help categories.
Quando parliamo con qualcuno lo influenziamo. E se anche non diciamo nulla, il nostro silenzio lo influenza. La comunicazione cambia la neurochimica dei cervelli, cosa che raramente accettiamo per il timore di passare per manipolatori, ma, consciamente o meno, tutti manipoliamo i pensieri, i sentimenti e le azioni delle persone. Oggi la capacità di comunicare è ritenuta ancora più importante dell’ambizione, dell’educazione, del lavoro e anche delle competenze tecniche.
Neuromarketing For Dummies
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Author : Mariano Diotto
language : it
Publisher: HOEPLI EDITORE
Release Date : 2023-06-30T00:00:00+02:00
Neuromarketing For Dummies written by Mariano Diotto and has been published by HOEPLI EDITORE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-30T00:00:00+02:00 with Business & Economics categories.
Il neuromarketing è un nuovo campo di studio in cui i ricercatori indagano le risposte del cervello dei consumatori ai messaggi pubblicitari. Le neuroscienze, la semiotica, la psicologia sociale, la psicologia della comunicazione e l’economia comportamentale oggi forniscono nuovi modi di rispondere all’antica domanda: perché i consumatori acquistano? Neuromarketing for Dummies va oltre le mode del momento per spiegare le ultime scoperte scientifiche in questo campo di ricerca, mostrando alle aziende, ai marketer, ai pubblicitari e ai creativi come funziona davvero il neuromarketing e come possono usarlo a proprio vantaggio.
Donne Arrivato L Arrotino
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Author : Vittorio Sammarco
language : it
Publisher: Altrimedia Edizioni
Release Date : 2021-05-06
Donne Arrivato L Arrotino written by Vittorio Sammarco and has been published by Altrimedia Edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-06 with Education categories.
L’arrotino è una figura mitica per l’autore, perché il suo noto richiamo/appello ad accorrere, ha una duplice valenza: quella di invocare l’arrivo delle donne, ritenute (almeno fino a un po’ di tempo fa) le uniche depositarie della gestione degli utensili di cucina; e – seconda – proporre le sue abilità e i suoi strumenti per consentire un’operazione essenziale: il taglio giusto. Quel richiamo forte e delicato allo stesso tempo, con voce decisa ma non invadente, parole ripetute e amplificatee, lasciano intendere (per una mente normale?) qualcosa di più di coltelli affilati: è il taglio delle parole che contano, per chi, mese dopo mese da dieci anni, in una rubrica che si intitola proprio “Le parole che non ti ho detto”, prova a dare spessore ad un dialogo insistente tra un uomo e molte donne.
The Optimism Bias
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Author : Tali Sharot
language : en
Publisher: Vintage
Release Date : 2011-06-14
The Optimism Bias written by Tali Sharot and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-14 with Science categories.
Psychologists have long been aware that most people maintain an irrationally positive outlook on life—but why? Turns out, we might be hardwired that way. In this absorbing exploration, Tali Sharot—one of the most innovative neuroscientists at work today—demonstrates that optimism may be crucial to human existence. The Optimism Bias explores how the brain generates hope and what happens when it fails; how the brains of optimists and pessimists differ; why we are terrible at predicting what will make us happy; how emotions strengthen our ability to recollect; how anticipation and dread affect us; how our optimistic illusions affect our financial, professional, and emotional decisions; and more. Drawing on cutting-edge science, The Optimism Bias provides us with startling new insight into the workings of the brain and the major role that optimism plays in determining how we live our lives.
The Vatican Council Eight Months At Rome During The Vatican Council Impressions Of A Contemporary By Pomponio Leto Translated From The Original
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Author : Pomponio LETO (pseud. [i.e. the Marquis Francesco Nobili-Vitelleschi.])
language : en
Publisher:
Release Date : 1876
The Vatican Council Eight Months At Rome During The Vatican Council Impressions Of A Contemporary By Pomponio Leto Translated From The Original written by Pomponio LETO (pseud. [i.e. the Marquis Francesco Nobili-Vitelleschi.]) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1876 with categories.
The Optimism Bias
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Author : Tali Sharot
language : en
Publisher: Hachette UK
Release Date : 2012-01-05
The Optimism Bias written by Tali Sharot and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-05 with Psychology categories.
Winner of the British Psychological Society Book Award for Popular Psychology Psychologists have long been aware that most people tend to maintain an irrationally positive outlook on life. In fact, optimism may be crucial to our existence. Tali Sharot's original cognitive research demonstrates in surprising ways the biological basis for optimism. In this fascinating exploration, she takes an in-depth, clarifying look at how the brain generates hope and what happens when it fails; how the brains of optimists and pessimists differ; why we are terrible at predicting what will make us happy; how anticipation and dread affect us; and how our optimistic illusions affect our financial, professional, and emotional decisions. With its cutting-edge science and its wide-ranging and accessible narrative, The Optimism Bias provides us with startling new insight into how the workings of the brain create our hopes and dreams.
The Crowd
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Author : Gustave Le Bon
language : en
Publisher:
Release Date : 1897
The Crowd written by Gustave Le Bon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1897 with Crowds categories.
Neuroscience Of Preference And Choice
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Author : Raymond J. Dolan
language : en
Publisher: Academic Press
Release Date : 2012
Neuroscience Of Preference And Choice written by Raymond J. Dolan and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question. Chapters explore the instability of preferences and the common neural processes that occur across preferences. Edited by one of the world's most renowned cognitive neuroscientists, each chapter is authored by an expert in the field, with a host of international contributors. Emphasis on common process underlying preference generation makes material applicable to a variety of disciplines - neuroscience, psychology, economics, law, philosophy, etc. Offers specific focus on how preferences are generated to guide decision making, carefully examining one aspect of the broad field of neuroeconomics and complementing existing volumes Features outstanding, international scholarship, with chapters written by an expert in the topic area