Language And Culture In Organization And Consumer Behaviors
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Language And Culture In Organization And Consumer Behaviors
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Author : Xi Li
language : en
Publisher: Frontiers Media SA
Release Date : 2023-11-02
Language And Culture In Organization And Consumer Behaviors written by Xi Li and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-02 with Science categories.
Consumer Behavior And Culture
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Author : Marieke de Mooij
language : en
Publisher: SAGE
Release Date : 2019-06-10
Consumer Behavior And Culture written by Marieke de Mooij and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-10 with Business & Economics categories.
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
Handbook Of Culture And Consumer Behavior
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Author : Sharon Ng
language : en
Publisher: Frontiers in Culture and Psych
Release Date : 2015
Handbook Of Culture And Consumer Behavior written by Sharon Ng and has been published by Frontiers in Culture and Psych this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
"In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field."--Résumé de l'éditeur.
Organizational Culture And The Case Of Google
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Author : Marco Hierling
language : en
Publisher: GRIN Verlag
Release Date : 2007-07-01
Organizational Culture And The Case Of Google written by Marco Hierling and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-01 with Business & Economics categories.
Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, The University of Sydney, language: English, abstract: The culture concept evolved to conceptualize humankind’s diversity, it asserts that we socially construct different understandings of nature and hence of the reality that surrounds us (Buchanan & Huczynski, 2004). Culture is ubiquitous, exists everywhere and has a significant influence. It affects not only the visible parts of individuals (behaviour and action) but also the invisible ones (beliefs and values). This complex interaction, which takes place on different levels, between individuals and groups within and with other organisations, can be seen as the primary determinant of behaviour in the workplace. The patterns of interaction between people and the external surroundings represent a complex environment which influences behaviour in organisations. Therefore, more and more managers are talking about changing their culture, creating a new culture, figuring out the impact of their culture, or preserving their culture. In this paper, the main focus is to define organizational culture and determine its influences on companies’ performance. Firstly, there are several related questions that will be discussed: What is organizational culture? What are the key elements of it? How is it formed and can it be managed to contribute to a firm’s performance? Secondly, we take a closer look at Google’s organizational culture and research, to discover whether there is a link between its culture and its performance. Finally, a conclusion is drawn about the culture-performance link and the difficulties associated with this topic.
Inter Organizational Culture
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Author : Fabiano Larentis
language : en
Publisher: Springer
Release Date : 2018-12-13
Inter Organizational Culture written by Fabiano Larentis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-13 with Business & Economics categories.
In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and values of people from different companies interact. It proposes that inter-organizational culture can be seen as a culture of intersection, because of the association of cultural perspectives between suppliers and intermediaries. The more the parties are motivated to maintain the relationship, the more willing they are to invest in that relationship, which minimizes the risk of dissolution, promotes interaction, and contributes to cultural changes. The authors consider organizational culture through a three-perspective framework involving integration, differentiation, and fragmentation, at the intersection of which inter-organizational culture develops. This book will provide scholars with a better understanding of the connection between relationship marketing and organizational behavior, through the emergence of a specific culture.
Culture And Consumer Behavior
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Author : Chi-yue Chiu
language : en
Publisher:
Release Date : 2014-03
Culture And Consumer Behavior written by Chi-yue Chiu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03 with Business & Economics categories.
Culture and Consumer Behavior explains why understanding how culture influences consumer behavior is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analyzing how culture affects consumer behaviors, and provide 7 steps for understanding the influence of cultures on consumer behaviors.
Consumer Behavior And Culture
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Author : Marieke K. de Mooij
language : en
Publisher: SAGE
Release Date : 2004
Consumer Behavior And Culture written by Marieke K. de Mooij and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.
Consumer Behavior For Dummies
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Author : Laura Lake
language : en
Publisher: John Wiley & Sons
Release Date : 2009-04-22
Consumer Behavior For Dummies written by Laura Lake and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-22 with Business & Economics categories.
Learn to: Understand how consumers make purchase decisions Develop more effective marketing campaigns Speak directly to your customers' needs Gain customer loyalty in a competitive marketplace Get into the minds of consumers and increase your revenue! Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You'll see how to capture their attention, motivate them to purchase your products and services, earn their loyalty, and much more. Why do they buy? understand the decision-making process consumers go through when considering a purchase Apply behavior to marketing learn the 4Ps of marketing and how consumer behavior plays a role in each Gain a deeper understanding of the individual consumer gauge a consumer's motivation, emotions, perception, and attitude and use them to predict and change buying intentions Explore external influences on customers from cultures to family life cycles to household structures and social groups, see how purchasing patterns are affected Craft your marketing strategy use consumer knowledge to delve into market research, identify key segments, and launch into untapped markets Implement your plan create powerful positioning strategies and reach customers where they're at with a message that motivates them Open the book and find: Actionable, real-world insight and advice Tips to help you lead consumers from attention to action Research techniques and marketing tips How self-concepts and lifestyle change consumer behavior Methods for cultivating repeat business and loyalty Ways to protect against consumer misbehavior Advice on encouraging new product adoption Ten ways to enhance customer satisfaction
Understanding Organizations Through Language
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Author : Susanne Tietze
language : en
Publisher: SAGE
Release Date : 2003-08-20
Understanding Organizations Through Language written by Susanne Tietze and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08-20 with Business & Economics categories.
`Makes fascinating reading and at the same time provides a good grounding in the study of the language of organizations, both for those who know little of the area and for those who are looking for a comprehensive overview of the field. Overall I would warmly recommend this book as an asset for students and teachers of organizational behaviour and for those with a general interest in the way in which language shapes our lives and work′ - Organization Studies `The book is extremely clear in its explanation of how language works.... The authors treat their readers as curious, intelligent and concerned to find new and powerful tools to come at the workings of organizations from a lateral and newly illuminating perspective′ - Virginia Valentine, Semiotic Solutions, London `The authors are able to apply their personal fascination with language to give students insights into organisational behaviour that significantly surpasses what is normally achieved by the tired old rituals of standard organizational behaviour texts and teaching′ - Tony Watson, Nottingham Trent University Taking issue with functional approaches to communication, Understanding Organizations through Language offers a viable alternative based on `webs of meaning′. Instead of viewing communication as a thing that can be unproblematically controlled and managed, the authors use semiology as a theoretical bedrock to develop a new metaphor for communication. Understanding Organizations through Language applies this approach to areas of interest, including: metaphor, story-telling, discourse, gender, leadership and electronic communication. Spanning the gap between highly theoretical organization studies texts and highly prescriptive communication texts, the book talks to the reader in a sophisticated yet approachable style. This style is complemented by a range of examples, activities and mini case studies. Also included are chapter summaries and further reading suggestions, making this a useful text for both academics and students. Advanced undergraduates and postgraduates will utilize this book for any course dealing with communication, particularly courses in HRM and organizational behaviour.
Professional Nursing Concepts Competencies For Quality Leadership
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Author : Anita Finkelman
language : en
Publisher: Jones & Bartlett Publishers
Release Date : 2010-10-22
Professional Nursing Concepts Competencies For Quality Leadership written by Anita Finkelman and has been published by Jones & Bartlett Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-22 with Medical categories.
Professional Nursing Concepts: Competencies for Quality Leadership takes a patient-centered, traditional approach to the topic of nursing education and professional development. This dynamic text engages students in recognizing the critical role that nurses play in healthcare delivery. Divided into four sections, this text has a unique framework and exclusively covers the Institute of Medicine’s (IOM) five core competencies on quality and healthcare for all healthcare professionals. The first section introduces students to the history of the nursing profession, and covers such topics as nursing education, regulation, and accreditation. Section two explores the healthcare context in which nursing is practiced including continuum of care, health promotion, disease prevention, and illness, nursing ethics, and the nurse’s role in health policy. The third section focuses on each of the five core competencies set forth by the IOM, and the final section focuses on the practice of nursing today and in the future particularly exploring the critical issue of the nursing shortage and the transformation of nursing practice.