Language In A Globalised World
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Language In A Globalised World
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Author : Khawla Badwan
language : en
Publisher: Springer Nature
Release Date : 2021-07-13
Language In A Globalised World written by Khawla Badwan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-13 with Language Arts & Disciplines categories.
This book takes a critical look at the role of language in an increasingly diversified and globalised world, using the new framework of 'sociolinguistics of globalisation' to draw together research from human geography, sociolinguistics, and intercultural communication. It argues that globalisation has resulted in a destabilisation of social and linguistic norms, and presents a ‘language-in-motion’ approach which addresses the inequalities and new social divisions brought by the unprecedented levels of population mobility. This book looks at language on the individual, national and transnational level, and it will be of interest to readers with backgrounds in history, politics, human geography, sociolinguistics and minority languages.
Redefining The Role Of Language In A Globalized World
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Author : Wang, Ai-Ling
language : en
Publisher: IGI Global
Release Date : 2021-01-22
Redefining The Role Of Language In A Globalized World written by Wang, Ai-Ling and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-22 with Language Arts & Disciplines categories.
Language, while seemingly static, is dynamic and ever-changing, necessitating adaptability in various fields of language studies. It is especially true in a globalized world and an information age. In the field of language and its applications, it is essential to reconsider and redefine existing issues and envision how the changes may have impacts on human beings and on the entire globe. Redefining the Role of Language in a Globalized World is an essential scholarly publication that explores the role language will play in a globalized world and how language changes over time through its interdependent relationship with technology. Featuring a wide range of topics such as bilingualism, native speaker prejudice, and social inequality, this book is essential for educators, linguists, researchers, curriculum designers, academicians, policymakers, librarians, and students.
The Language Of Global Success
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Author : Tsedal Neeley
language : en
Publisher: Princeton University Press
Release Date : 2017-08-22
The Language Of Global Success written by Tsedal Neeley and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-22 with Business & Economics categories.
For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an in-depth look at a single organization—the high-tech giant Rakuten—in the five years following its English lingua franca mandate. Neeley’s behind-the-scenes account explores how language shapes the ways in which employees who work in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten’s locations in Brazil, France, Germany, Indonesia, Japan, Taiwan, Thailand, and the United States, Neeley argues that an organization’s lingua franca is the catalyst by which all employees become some kind of “expat”—someone detached from their mother tongue or home culture. Through her unfettered access to the inner workings of Rakuten, she reveals three distinct social groups: “linguistic expats,” who live in their home country yet have to give up their native language in the workplace; “cultural expats,” or native speakers of the lingua franca, who struggle with organizational values that are more easily transmitted after language barriers are removed; and finally “linguistic-cultural expats,” who, while native to neither the lingua franca nor the organization’s home culture, surprisingly have the easiest time adjusting to language changes. Neeley demonstrates that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, and that there are lessons to be learned for all global companies as they confront language and culture challenges. Examining the strategic use of language by one international corporation, The Language of Global Success uncovers how all organizations might integrate language effectively to tap into the promise of globalization.
Words Of The World
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Author : Abram De Swaan
language : en
Publisher: Polity
Release Date : 2001
Words Of The World written by Abram De Swaan and has been published by Polity this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Language Arts & Disciplines categories.
This bold and accessible study of human languages and communication explores issues which are at the forefront of today's globalized society. The human species is divided into more than five thousand language groups that do not understand each other. And yet these groups constitute one coherent world language system, connected by multilingual speakers in a surprisingly powerful way. The chances of a language thriving depend on its position in the system. There are thousands of small, peripheral languages, each connected to one of a hundred central languages. The entire system is held together by one global language: English. A language is a 'hypercollective' good: the more speakers it has, the higher its communication value for each one of them. Thus, when people think that a language is gaining new speakers, that in itself is a reason for them to want to learn it too. That is why, in an age of globalization, only a few languages remain for transnational communication and these often prevail even in national societies. This important book discusses a number of specific constellations in detail: India, Indonesia, Sub-Saharan Africa, South Africa and the European Union. De Swaan concludes by providing a sober but illuminating view of language policy in multilingual societies. This book will be essential reading for those studying sociology, communication studies and linguistics.
Languages In A Globalising World
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Author : Jacques Maurais
language : en
Publisher: Cambridge University Press
Release Date : 2003-04-10
Languages In A Globalising World written by Jacques Maurais and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-10 with Language Arts & Disciplines categories.
Throughout human history, the fate of languages has been closely linked to political power relationships. Political shifts in the international system continue to affect linguistic patterns, which today are still in a state of flux following the end of the Cold War. This book considers the effects of present-day trends in global politics on the relative status of languages, and the directions in which the linguistic hierarchy might develop in the future. It will appeal to researchers and students of sociolinguistics and language planning as well as of international relations.
The Rise Of English
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Author : Rosemary Salomone
language : en
Publisher: Oxford University Press
Release Date : 2022
The Rise Of English written by Rosemary Salomone and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Education categories.
A sweeping account of the global rise of English and the high-stakes politics of languageSpoken by a quarter of the world's population, English is today's lingua franca- - its common tongue. The language of business, popular media, and international politics, English has become commodified for its economic value and increasingly detached from any particular nation. This meteoric "rise of English" has many obvious benefits to communication. Tourists can travel abroad with greater ease. Political leaders can directly engage their counterparts. Researchers can collaborate with foreign colleagues. Business interests can flourish in the global economy. But the rise of English has very real downsides as well. In Europe, imperatives of political integration and job mobility compete with pride in national language and heritage. In the United States and England, English isolates us from the cultural and economic benefits of speaking other languages. And in countries like India, South Africa, Morocco, and Rwanda, it has stratified society along lines of English proficiency.In The Rise of English, Rosemary Salomone offers a commanding view of the unprecedented spread of English and the far-reaching effects it has on global and local politics, economics, media, education, and business. From the inner workings of the European Union to linguistic battles over influence in Africa, Salomone draws on a wealth of research to tell the complex story of English - and, ultimately, to argue for English not as a force for domination but as a core component of multilingualism and the transcendence of linguistic and cultural borders.
Exploring World Englishes
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Author : Philip Seargeant
language : en
Publisher: Routledge
Release Date : 2012
Exploring World Englishes written by Philip Seargeant and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Foreign Language Study categories.
Beginning with a discussion of real-life challenges relating to world Englishes that are faced by language professionals the book explores and illustrates the ways in which the actual use and management of English play an increasingly important role in contemporary globalized society.
Educational Research And Innovation Languages In A Global World Learning For Better Cultural Understanding
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2012-04-24
Educational Research And Innovation Languages In A Global World Learning For Better Cultural Understanding written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-24 with categories.
This book examines the links between globalisation and the way we teach and learn languages.
The Handbook Of Language And Globalization
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Author : Nikolas Coupland
language : en
Publisher: John Wiley & Sons
Release Date : 2011-07-05
The Handbook Of Language And Globalization written by Nikolas Coupland and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-05 with Language Arts & Disciplines categories.
The Handbook of Language and Globalization brings together important new studies of language and discourse in the global era, consolidating a vibrant new field of sociolinguistic research. The first volume to assemble leading scholarship in this rapidly developing field Features new contributions from 36 internationally-known scholars, bringing together key research in the field and establishing a benchmark for future research Comprehensive coverage is divided into four sections: global multilingualism, world languages and language systems; global discourse in key domains and genres; language, values and markets under globalization; and language, distance and identities Covers an impressive breadth of topics including tourism, language teaching, social networking, terrorism, and religion, among many others Winner of the British Association for Applied Linguistics book prize 2011
Language And Globalization
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Author : Norman Fairclough
language : en
Publisher: Routledge
Release Date : 2007-01-24
Language And Globalization written by Norman Fairclough and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-24 with Education categories.
Language and Globalization explores the effects of language in the processes of globalization. Norman Fairclough adopts the approach of combining critical discourse analysis with cultural political economy to develop a new theory of the relationship between discourse and other dimensions of globalization. Using examples from a variety of countries such as the USA, Britain, Romania, Hungary and Thailand, Language and Globalization shows how the analysis of texts can be coherently integrated within political economic analysis. Fairclough incorporates topical issues such as the war on terror and the impact of the media on globalization into his discussion. Areas covered include: globalization and language: review of academic literature discourses of globalization the media, mediation and globalization globalization, war and terrorism. This book will be of interest to students and researchers in applied linguistics, language and politics and discourse analysis.