Las Mujeres In Visibles En El Club Creativo De La Publicidad
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Las Mujeres In Visibles En El Club Creativo De La Publicidad
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Author : Priscila Chalá
language : es
Publisher: Universidad de las Américas Ecuador
Release Date : 2022-05-17
Las Mujeres In Visibles En El Club Creativo De La Publicidad written by Priscila Chalá and has been published by Universidad de las Américas Ecuador this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-17 with Antiques & Collectibles categories.
En el campo publicitario, los efectos de la división del trabajo, que impone el género, nos muestran que el ámbito creativo, el cual gira alrededor de la originalidad y ocupa la centralidad de la actividad publicitaria, se ha convertido en un territorio de dominio masculino; mientras que la atención a los anunciantes es un ámbito femenino. Aunque la creatividad de mujeres y hombres puede ser diferente, esto no debería traducirse en trayectorias dispares ya que la creatividad se nutre de varias perspectivas. En este libro se indagan las percepciones que poseen un grupo de hombres y mujeres sobre las dinámicas laborales que se producen en los departamentos creativos publicitarios.
Over Una Iniciativa Del Club De Creativos As Para Acabar Con Los Estereotipos Sobre Las Mujeres En La Publicidad
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Author :
language : es
Publisher:
Release Date : 2019
Over Una Iniciativa Del Club De Creativos As Para Acabar Con Los Estereotipos Sobre Las Mujeres En La Publicidad written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
La Fabricaci N De La Belleza
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Author : Eduardo Valenzuela
language : es
Publisher: Universidad de las Américas Ecuador
Release Date : 2022-05-17
La Fabricaci N De La Belleza written by Eduardo Valenzuela and has been published by Universidad de las Américas Ecuador this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-17 with Art categories.
Este libro explora las relaciones sociales y culturales que se establecen entre los fotógrafos de moda, las agencias publicitarias y las modelos, a través de un acercamiento histórico al origen de la pose fotográfica, la erotización del cuerpo femenino y los alcances de la fotografía de moda en la búsqueda del canon de la belleza. Además, los testimonios incluidos nos dejan ver cómo se fabrica la representación de la mujer en el contexto de la creación del book fotográfico para modelos publicitarias
Gender Equality Heritage And Creativity
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Author : UNESCO
language : en
Publisher: UNESCO
Release Date : 2014-10-13
Gender Equality Heritage And Creativity written by UNESCO and has been published by UNESCO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-13 with Gender mainstreaming categories.
Initiated by the Culture Sector of UNESCO, the report draws together existing research, policies, case studies and statistics on gender equality and women's empowerment in culture provided by the UN Special Rapporteur in the field of cultural rights, government representatives, international research groups and think-tanks, academia, artists and heritage professionals. It includes recommendations for governments, decision-makers and the international community, within the fields of creativity and heritage. Annex contains essay 'Gender and culture: the statistical perspective' by Lydia Deloumeaux.
Women Who Love Too Much
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Author : Robin Norwood
language : en
Publisher: Random House
Release Date : 2014-11-27
Women Who Love Too Much written by Robin Norwood and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-27 with Family & Relationships categories.
THE INTERNATIONAL NO.1 BESTSELLER HELPING MILLIONS OF WOMEN FIND HEALTHIER RELATIONSHIPS 'A life-changing book' Erica Jong Is your relationship the most important thing in your life? Are you constantly thinking and talking about your partner, or finding excuses for their bad behaviour? If you have ever found yourself obsessing over an undeserving partner, this book was written for you. Many women are repeatedly drawn into unhappy and destructive relationships, and then struggle to make these doomed relationships work. In this bestselling psychology book, leading relationship and marriage therapist Robin Norwood reveals why we get into unhealthy relationships and how powerfully addictive they are - and shares her effective framework for finding and sustaining love. Updated edition with a new introduction What readers are saying: 'A must read for everyone, women and men alike' 'One of the best self-help books I have read' 'A life changing book - brutally honest and straightforward - yet full of love and compassion' 'Such an insightful read' 'Brilliant, life-changing'
M Advertising
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Author : David H. Schaefer
language : en
Publisher: McGraw-Hill Education
Release Date : 2014-04-09
M Advertising written by David H. Schaefer and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-09 with Business & Economics categories.
M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.“ This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost - effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. McGraw-Hill Connect assignments are provided to utilise the power of the web, providing application of concepts for students and automatically grade materials to support instructors.
Successful Direct Marketing Methods
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Author : Bob Stone
language : en
Publisher:
Release Date : 1984
Successful Direct Marketing Methods written by Bob Stone and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
Sophie S World
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Author : Jostein Gaarder
language : en
Publisher: Hachette UK
Release Date : 2010-07-15
Sophie S World written by Jostein Gaarder and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-15 with Fiction categories.
The international bestseller about life, the universe and everything. 'A simply wonderful, irresistible book' DAILY TELEGRAPH 'A terrifically entertaining and imaginative story wrapped round its tough, thought-provoking philosophical heart' DAILY MAIL 'Remarkable ... an extraordinary achievement' SUNDAY TIMES When 14-year-old Sophie encounters a mysterious mentor who introduces her to philosophy, mysteries deepen in her own life. Why does she keep getting postcards addressed to another girl? Who is the other girl? And who, for that matter, is Sophie herself? To solve the riddle, she uses her new knowledge of philosophy, but the truth is far stranger than she could have imagined. A phenomenal worldwide bestseller, SOPHIE'S WORLD sets out to draw teenagers into the world of Socrates, Descartes, Spinoza, Hegel and all the great philosophers. A brilliantly original and fascinating story with many twists and turns, it raises profound questions about the meaning of life and the origin of the universe.
Advertising And Sales Promotion Strategy
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Author : Gerard J. Tellis
language : en
Publisher: Prentice Hall
Release Date : 1997
Advertising And Sales Promotion Strategy written by Gerard J. Tellis and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Six Thinking Hats
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Author : Edward De Bono
language : en
Publisher: Penguin Books
Release Date : 2009-11-05
Six Thinking Hats written by Edward De Bono and has been published by Penguin Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-05 with Creative ability categories.
The classic work about meetings and decision-making. Meetings are a crucial part of all our lives, but too often they go nowhere and waste valuable time. In Six Thinking Hats, Edward de Bono shows how meetings can be transformed to produce quick, decisive results every time. The Six Hats method is a devastatingly simple technique based on the brain's different modes of thinking. The intelligence, experience and information of everyone is harnessed to reach the right conclusions quickly. These principles have been adopted by businesses and governments around the world, ending conflict and confusion in favour of harmony and productivity. The Six Hats strategy will fundamentally change the way you work and interact. 'An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought.' Sir Richard Branson