Le Marketing Politicien
DOWNLOAD
Download Le Marketing Politicien PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Le Marketing Politicien book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Le Marketing Politicien
DOWNLOAD
Author : Michel Bongrand
language : fr
Publisher: François Bourin Editeur
Release Date : 2006
Le Marketing Politicien written by Michel Bongrand and has been published by François Bourin Editeur this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Advertising, Political categories.
Le marketing politique n'est-il pas en train de tuer la politique ? A force de communication et de stratégies individuelles, les hommes politiques n'ont-ils pas perdu le sens de leurs responsabilités nationales ? C'est à ces questions que veut répondre Le Marketing politicien. Michel Bongrand, qui fut un grand résistant, est le créateur du marketing politique en France. Il en a lancé l'idée dans les années soixante, en adaptant les méthodes de la publicité à la politique : slogans, meetings, tour de France des grandes capitales régionales, études de la concurrence et de la motivation des électeurs, campagnes de presse, sondages, etc. Depuis, il a conseillé des dizaines de chefs d'Etat et de parlementaires. Dans Le Marketing politicien, il nous fait le récit de quelques-unes de ces rencontres et de ces campagnes, mais nous apporte aussi ses réflexions sur ce qu'il considère être la déviance du marketing politique contemporain. On est passé de l'utilisation pragmatique d'une série d'instruments permettant de mieux comprendre les attentes des électeurs à un système scandaleux d'autopromotion des politiques et de manipulation pure et simple de l'opinion publique. Le Marketing politicien est un livre lucide et sans complaisance sur les dérives de la politique contemporaine. Un texte salutaire, par le " pape du marketing politique ", à l'heure des grandes échéances électorales à venir.
Le Marketing Politique
DOWNLOAD
Author : Francois Patrick Francois
language : en
Publisher:
Release Date : 2016
Le Marketing Politique written by Francois Patrick Francois and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Political Marketing And Communication
DOWNLOAD
Author : Philippe J. Maarek
language : en
Publisher:
Release Date : 1995
Political Marketing And Communication written by Philippe J. Maarek and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.
The Media In Contemporary France
DOWNLOAD
Author : Kuhn, Raymond
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2011-03-01
The Media In Contemporary France written by Kuhn, Raymond and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-01 with Social Science categories.
This is an up-to-date account of the news media of press, radio, television and the internet in one of the major media states of the European Union.
Le Marketing Politique
DOWNLOAD
Author : Denis Lindon
language : fr
Publisher:
Release Date : 1986
Le Marketing Politique written by Denis Lindon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Campaign management categories.
Marketing Responsable
DOWNLOAD
Author : Myriam Ertz
language : fr
Publisher: Editions JFD
Release Date : 2021-07-07
Marketing Responsable written by Myriam Ertz and has been published by Editions JFD this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-07 with Business & Economics categories.
Premier ouvrage à traiter du marketing responsable, ce livre de référence allie la théorie et les exemples pratiques, en rattachant le marketing responsable aux grands principes de marketing dont la méthode SCP (segmentation ciblage positionnement) ou encore du mix marketing. L’ouvrage propose un résumé pluridisciplinaire du marketing responsable envisagé ici commeun projet managérial complet. Chaque chapitre est introduit par une mise en situation, propose de nombreux exemples pour illustrer les concepts, présente un résumé des points clés et prévoit des activités de réflexion critique ainsi que des exercices de révision. Outil de référence quotidien, l’ouvrage propose de nombreux exemples et conseils pratiques sur le consommateur responsable et le marché vert, le positionnement responsable, l’avantage concurrentiel durable, le mix de la responsabilité ainsi que les transformations du marketing responsable pour passer d’une stratégie marketing traditionnelle vers une stratégie responsable. Grâce à cet ouvrage, le lecteur sera en capacité de développer un projet complet de marketing responsable. Les 5 points forts Comprendre les comportements des consommateurs responsables Créer facilement des stratégies de marketing responsable à l’aide des cadres de référence proposés Disposer d’une large gamme de pratiques marketing pour créer un positionnement responsable authentique et éviter les pièges de l’écoblanchiment ou du socialwashing Adapter des outils provenant d’autres disciplines au contexte spécifique du marketing Approfondir les apprentissages par des questions de révision et de réflexion
Le Marketing
DOWNLOAD
Author : M. Dale Beckman
language : fr
Publisher: Laval, Québec : Études vivantes
Release Date : 1990
Le Marketing written by M. Dale Beckman and has been published by Laval, Québec : Études vivantes this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Marketing categories.
Campaign Communication And Political Marketing
DOWNLOAD
Author : Philippe J. Maarek
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-21
Campaign Communication And Political Marketing written by Philippe J. Maarek and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-21 with Language Arts & Disciplines categories.
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Branding In Politics
DOWNLOAD
Author : Lucie Scholz
language : en
Publisher: GRIN Verlag
Release Date : 2012-01-30
Branding In Politics written by Lucie Scholz and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-30 with Business & Economics categories.
Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Neu-Ulm , language: English, abstract: Experts agree that Obama ́s election victory is largely due to a unique and innovative election campaign which managed to convince voters. The huge efforts to raise funds to cover the costs and the extensive and comprehensive use of social media are considered the main innovations Obama introduced into his campaign. (Qualman, 2009, p. 64; Waters & Lester, 2010, p. 241; Harfoush, 2009, pp. VIII) They agree on the fact, that “Obama” can be considered a powerful brand: “Brand Obama is a real marketing phe-nomenon. He ́s not only making politics cool, he ́s outpacing Google and iPhone, the icon brands of this century”, states David Jones, CEO of one of the world ́s biggest advertising agencies. (Euro RSCG Brand Momentum Study, 2008) The target of this paper is to analyze from a marketing point of view the mechanisms which helped Barack Obama turn the game around – against initial odds. For this purpose, we will first of all deal with the theoretical bases of brand management. We will examine in detail the characteristic features of a brand in order to answer the question as to what extent the comparison of President Obama to a brand is justified. The subse-quent analysis of the functions of a brand has the purpose to explain in what way brands are capable of increasing a product's (or person’s) perceived value to the customer (or voter).
Marketing
DOWNLOAD
Author : Ulrike Mayrhofer
language : fr
Publisher: Editions Bréal
Release Date : 2006
Marketing written by Ulrike Mayrhofer and has been published by Editions Bréal this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Marketing categories.