Legal Aspects Of Marketing And Eventmanagement
DOWNLOAD
Download Legal Aspects Of Marketing And Eventmanagement PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Legal Aspects Of Marketing And Eventmanagement book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Legal Aspects Of Marketing And Eventmanagement
DOWNLOAD
Author : Christoph Lam
language : en
Publisher: GRIN Verlag
Release Date : 2008-06
Legal Aspects Of Marketing And Eventmanagement written by Christoph Lam and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06 with Commercial law categories.
Seminar paper from the year 2005 in the subject Sport - Sport Economics, Sport Management, University of Göttingen (Institut für Sportwissenschaften), course: Sportveranstalter und Marketing, 16 entries in the bibliography, language: English, abstract: Today's sport manager or administrator do not only have to be familiar with the process of management, but also need a knowledge of sport and the people involved with it. They are required to have management skills as well as a feeling for the business, which includes legal aspects. All kind of sport institutions or manifestation are influenced by legal aspect settings by constitutional / public law, federal civil rights, federal constitutions or contracts. Especially the wide range of opportunities of event management and marketing always leads to potential problems which are covered by legislation. Organizers and managers are often unaware of all essential legal duties when they are preparing and drafting a marketing plan. Many of them search specialist advice from lawyers, safety experts, and others with specific expertise in the areas they are unsure about. The risks of ignoring the duties should not be underrated at first glance, to do so could lead to consequences which could leave uncalculating damages and fatally problems for the organization or marketing plan (vgl. WATT 1998, 140 ff.). Even sport management and marketing is mainly based by total quality management which essentials are just to be more effective (vgl. WATT 1998, 114 ff.). Searching a solution or making a recreation plan is normally too late or a worst case. This is the reason why the combination of sport and legislation of management have become more demanding. The following chapters are about the host of legal issues affecting the marketing of products. The risks and duties of making sport products, as well as performing sport events, are illustrated in consideration of the property rights or the danger of collision with other currently availa
Successful Event Management
DOWNLOAD
Author : Anton Shone
language : en
Publisher:
Release Date : 2019
Successful Event Management written by Anton Shone and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Electronic books categories.
Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The.
Sports Marketing Agreements Legal Fiscal And Practical Aspects
DOWNLOAD
Author : Ian S. Blackshaw
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-10-20
Sports Marketing Agreements Legal Fiscal And Practical Aspects written by Ian S. Blackshaw and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-20 with Law categories.
Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in this context, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements; as well as the fiscal aspects of sports marketing agreements in general and sports image rights agreements in particular, which need to be taken into account in order to reduce the tax burden on the resulting revenues. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining - as this book uniquely does - both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension.
Events Management
DOWNLOAD
Author : Glenn Bowdin
language : en
Publisher: Routledge
Release Date : 2012-05-23
Events Management written by Glenn Bowdin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Business & Economics categories.
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event, covering the whole process from creation to evaluation examines the events industry within its broader business context, covering impacts and event tourism provides an effective guide for producers of events contains learning objectives and review questions to consolidate learning Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival. Carefully constructed to maximise learning, the text provides the reader with: a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management a companion website: www.elsevierdirect.com/9781856178181 with additional materials and links to websites and other resources for both students and lecturers
Legal Safety And Environmental Challenges For Event Management Emerging Research And Opportunities
DOWNLOAD
Author : Nadda, Vipin
language : en
Publisher: IGI Global
Release Date : 2020-04-17
Legal Safety And Environmental Challenges For Event Management Emerging Research And Opportunities written by Nadda, Vipin and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-17 with Reference categories.
Every corporate or special event requires a governing entity to provide proper handling for any kind of situation. A proper understanding of various laws and legislation may not only help with identifying possible challenges, but it may also assist in mitigating situations when they do occur. Legal, Safety, and Environmental Challenges for Event Management: Emerging Research and Opportunities is an essential reference source that provides an in-depth understanding of various dimensions of events management practice, legal issues, and risk management, which can include environmental legislation and impacts, health and safety frameworks, consumer laws, licensing, contracts, and legal technologies. Featuring coverage on a broad range of topics such as crowd management, workplace hazards, and emergency preparedness, this book is ideally designed for event planners, event organizers/coordinators, security staff, managers, marketers, researchers, academicians, students, and industry professionals seeking current research on events, tourism, hospitality, and leisure management.
Events Management
DOWNLOAD
Author : Glenn A. J. Bowdin
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-31
Events Management written by Glenn A. J. Bowdin and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-31 with Business & Economics categories.
A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.
Events Management
DOWNLOAD
Author : Razaq Raj
language : en
Publisher: SAGE
Release Date : 2013-02-28
Events Management written by Razaq Raj and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-28 with Business & Economics categories.
Electronic Inspection Copy available to instructors here Praise for the previous edition: ′This is an excellent publication that correctly reviews the external environment associated with events, both in the context of the theoretical and operational′ - Neil Robinson, Salford Business School, University of Salford, UK The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals and strategic responsibilities of successful event management. Purposefully broad in scope, the text combines theory with practical knowledge and terminology, ensuring readers develop a flexible and commercially-acute skill set. Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with the practical knowledge they need for a career in Events Management. Theory is brought to life in a range of case studies and examples throughout the text. As well as updated examples and legislation, this edition introduces new chapters on: Event entrepreneurship Project management and financing New Multimedia technology for events organisers Sustainable festivals and events Long term legacy and impacts The future of the industry An accompanying Companion Website provides students with discussion questions and video links. The website also provides an Instructor′s Manual and PowerPoint slides for lecturers. This text is an ideal resource for undergraduate students who are studying Events Management for the first time. Visit the Companion Website at www.sagepub.co.uk/raj
Encyclopedia Of Sports Management And Marketing
DOWNLOAD
Author : Linda E. Swayne
language : en
Publisher: SAGE
Release Date : 2011-08-08
Encyclopedia Of Sports Management And Marketing written by Linda E. Swayne and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-08 with Business & Economics categories.
The first reference resource to bring both sports management and sports marketing all together in one place.
Employability And Skills Development In The Sports Events And Hospitality Industry
DOWNLOAD
Author : Nadda, Vipin
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Employability And Skills Development In The Sports Events And Hospitality Industry written by Nadda, Vipin and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
To enter the sports, events, and hospitality industry, it is necessary to develop and hone certain skills to ensure competitiveness. These skills must be studied further to educate those interested in pursuing a career in these fields on what it takes to begin this long process and enhance their employability. Employability and Skills Development in the Sports, Events, and Hospitality Industry provides insight into current professionals working in the sports, events, tourism, and hospitality industry and considers the skills and qualifications necessary to work within or enter the industries. Covering key topics such as hard skills, volunteerism, virtual events, and educational institutions, this reference work is ideal for event managers, coaches, property owners, entrepreneurs, industry professionals, researchers, academicians, scholars, educators, and students.
The Sports Event Management And Marketing Playbook
DOWNLOAD
Author : Frank Supovitz
language : en
Publisher: John Wiley & Sons
Release Date : 2013-09-23
The Sports Event Management And Marketing Playbook written by Frank Supovitz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-23 with Business & Economics categories.
As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.