Leitfaden Data Driven Marketing
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Leitfaden Data Driven Marketing
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Author : Gabriele Braun
language : de
Publisher:
Release Date : 2015-10-06
Leitfaden Data Driven Marketing written by Gabriele Braun and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-06 with categories.
Data Driven Marketing For Dummies
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Author : David Semmelroth
language : en
Publisher: John Wiley & Sons
Release Date : 2013-09-20
Data Driven Marketing For Dummies written by David Semmelroth and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-20 with Business & Economics categories.
Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently. Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you) Tips on using data to predict customer purchasing behavior based on past performance Using customer data and marketing analytics to predict when customers will purchase certain items Information on how data collected can help with merchandise planning Breaking down customers into segments for easier market targeting Building a 360 degree view of a customer base Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.
Data Driven Marketing
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Author : Mark Jeffery
language : en
Publisher: John Wiley & Sons
Release Date : 2010-02-08
Data Driven Marketing written by Mark Jeffery and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-08 with Business & Economics categories.
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
Leitfaden Data Driven Marketing
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Author : Braun Gabriele
language : de
Publisher: marketing-BÖRSE
Release Date : 2015-10-07
Leitfaden Data Driven Marketing written by Braun Gabriele and has been published by marketing-BÖRSE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-07 with Business & Economics categories.
Nicht nur Amazon personalisiert mit Daten das Einkaufserlebnis und löst konkrete Kaufentscheidungen aus. Auch der klassische Handel kann mit Daten mehr Kunden in die Filialen locken. Immer mehr Investitionsgüterhersteller nutzen Daten, um neue Interessenten anzusprechen. Wer aus seinen Daten die richtigen Schlüsse zieht, ist der Konkurrenz eine Nasenlänge voraus. Die meisten sammeln zwar Daten, nutzen sie jedoch nicht. In diesem Buch wird beschrieben, was derzeit schon umsetzbar ist und wie Unternehmen dabei vorgehen. Anhand konkreter Beispiele holen Sie sich Anregungen für Ihre eigene Strategie und können mitreden.
Data Driven Marketing Content
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Author : Lee Wilson
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-06-19
Data Driven Marketing Content written by Lee Wilson and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-19 with Business & Economics categories.
This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.
Advanced Digital Marketing Strategies In A Data Driven Era
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Author : Saura, Jose Ramon
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Advanced Digital Marketing Strategies In A Data Driven Era written by Saura, Jose Ramon and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
From Data Driven To People Based Marketing
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Author : Marco Hassler
language : en
Publisher:
Release Date : 2021-08-23
From Data Driven To People Based Marketing written by Marco Hassler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-23 with categories.
With First-Party Data, MarTech and Customer Centricity to Marketing on Steroids As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust and creates a true relationship with a customer in a privacy-first era. Using a comprehensive user profile and appropriate MarTech like customer data platforms it delivers the right message to the right person at the right time. Succeeding in marketing in a cookieless world: From data-driven to people-based marketing First-party data strategy: Creating a future-proof approach for acquiring consent and first-party data User profiles, customer data platforms & private identity graphs: The collection of user data and the cross-channel identification of users within the boundaries of data protection Orchestrating journeys with always-on marketing programs: Delivering the right message to the right person at the right time with customer-centric, automated, and AI-supported nurtures In this book, the author shows in a practical way how people-based marketing is introduced step by step: From the collection of user data, the identification of the user across all channels in a challenging privacy-first era, the MarTech stack required, to the design of micro-moment journeys and entire marketing programs - all the necessary steps are explained in detail. The conclusion is measuring and increasing of success of people-based marketing that brings marketing to the next level: marketing on steroids in a privacy-first era.
Intelligent Data Driven Marketing When Physicists Start Thinking About Marketing
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Author : Mathias Elsässer
language : en
Publisher: BoD – Books on Demand
Release Date : 2022-03-22
Intelligent Data Driven Marketing When Physicists Start Thinking About Marketing written by Mathias Elsässer and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-22 with Business & Economics categories.
Following Einstein’s sentence: “Everything should be made as simple as possible, but not simpler. If you can’t explain it simply, you don’t understand it well enough,” this book puts a spotlight on the complex marketing ecosystem from a physicist’s point of view. Today’s marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing. This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book. In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.
Data Driven Marketing Complete Self Assessment Guide
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Author : Gerardus Blokdyk
language : en
Publisher:
Release Date :
Data Driven Marketing Complete Self Assessment Guide written by Gerardus Blokdyk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Data Driven Marketing Complete Self Assessment Guide
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2018-05-08
Data Driven Marketing Complete Self Assessment Guide written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-08 with categories.
How do we go about Securing Data-Driven Marketing? Does the Data-Driven Marketing performance meet the customer's requirements? How do we maintain Data-Driven Marketing's Integrity? How do you determine the key elements that affect Data-Driven Marketing workforce satisfaction? how are these elements determined for different workforce groups and segments? What are the disruptive Data-Driven Marketing technologies that enable our organization to radically change our business processes? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Data-Driven Marketing investments work better. This Data-Driven Marketing All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Data-Driven Marketing Self-Assessment. Featuring 703 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Data-Driven Marketing improvements can be made. In using the questions you will be better able to: - diagnose Data-Driven Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Data-Driven Marketing and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Data-Driven Marketing Scorecard, you will develop a clear picture of which Data-Driven Marketing areas need attention. Your purchase includes access details to the Data-Driven Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.