Les Codes Du Luxe Story Telling Et Vid O
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Les Codes Du Luxe Story Telling Et Vid O
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Author : nicolas de beaulieu
language : fr
Publisher: nicolas de beaulieu
Release Date :
Les Codes Du Luxe Story Telling Et Vid O written by nicolas de beaulieu and has been published by nicolas de beaulieu this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
Vous avez besoin d'innover ou vous reconvertir ? Vous mettre à jour en design graphique ? vous avez un projet lancement d'un produit de luxe ? Quelles sont les bonnes pratiques ? Je suis webdesigner UX et e.commerce, enseignant en marketing et design graphique dans des écoles de commerce. Avant j’ai été graphiste et journaliste. _ _Dans ce livre, les chapitres sont des listes de points, précis. Il n'y a pas de paragraphe kilométrique inutile. Il y a aussi des exercices et études de cas. _ SOMMAIRE : communication de luxe, pyramide de maslow,, les 4P (produit prix place pub) version luxe, univers icones et valeurs, distance et émotions, RSE, démocratisation du luxe, Story telling, empathie et émotion, structures narratives SUN (self us and now) structure STAR (situation task action result), story borad, exemples, exercices expérience en magasins, surprendre, digitalisation du magasin, concept storre et pop up store, événementiel, marketing direct et street marketing, mécénat culturel, webmarketing, réseaux sociaux, contenu de qualité, texte et graphique, community manager, jeux-concours, fidélisation, relations presse, vidéo virale. webdesign, utiliser wordpress, utiliser prestashop (e.commerce), le marché du luxe et du tourisme, 15 études de cas (chanel gucci dior hilton club med ...),
Storytelling Du Luxe
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Author : Jean-Marc Blancherie
language : fr
Publisher: evalir
Release Date : 2010
Storytelling Du Luxe written by Jean-Marc Blancherie and has been published by evalir this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Le luxe, le rêve. Un peu, beaucoup, passionnément... Un univers, des personnages de caractère, une intrigue, de l’émotion... Tout naturellement : du storytelling. Pourtant, c’est récemment que des acteurs du luxe ont eu l’insight. Allons à leur rencontre. Ce livre explore les logiques, les raisons, de cette conversion, le fonctionnement narratif du luxe, et singulièrement, détaille des solutions, un mode d'emploi du storytelling dans le monde du luxe. Il ouvre aussi des pistes pour des développements futurs, déjà prometteurs. En prenant le storytelling pour guide, et en portant l’analyse sur les terrains de la subjectivité qu’il aiguise en chacun, il offre des réponses simples à des enjeux essentiels, de communication, de marketing, de relation client et d'engagement avec les marques, produits et prestations de luxe. Et le luxe s’invite dans le concept même de cette collection « storytelling » : des schémas visuels interactifs, des cartes mentales –connues aussi sous le nom de Mind Mapping – proposent un accès privilégié à des sources multimédias, à partir d’un e-book en ligne offert avec le livre.
All Marketers Are Liars
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Author : Seth Godin
language : en
Publisher: Penguin
Release Date : 2012-04-24
All Marketers Are Liars written by Seth Godin and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-24 with Business & Economics categories.
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
The Matisse Stories
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Author : A. S. Byatt
language : en
Publisher: Vintage
Release Date : 2009-09-23
The Matisse Stories written by A. S. Byatt and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-23 with Fiction categories.
Three delightful stories inspired by a painting of Henri Matisse—from the Booker Prize-winning author of Possession and “a writer of dazzling inventiveness" (Time). "[An] exquisite triptych.... Richly drawn and touches upon things that matter to people." —People These stories celebrate the eye even as they reveal its unexpected proximity to the heart. For if each of A.S. Byatt's narratives is in some way inspired by a painting of Henri Matisse, each is also about the intimate connection between seeing and feeling—about the ways in which a glance we meant to be casual may suddenly call forth the deepest reserves of our being. Beautifully written, intensely observed, The Matisse Stories is fiction of spellbinding authority. "Full of delight and humor.... The Matisse Stories is studded with brilliantly apt images and a fine sense for subtleties of conversation and emotion." —San Francisco Chronicle
The Luxury Strategy
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Author : Jean-Noël Kapferer
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-09-03
The Luxury Strategy written by Jean-Noël Kapferer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-03 with Business & Economics categories.
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Billboard
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Author :
language : en
Publisher:
Release Date : 1957-09-09
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957-09-09 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Bang
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Author :
language : fr
Publisher:
Release Date : 2005
Bang written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Comic books, strips, etc categories.
Le Nouvel Observateur
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Author :
language : fr
Publisher:
Release Date : 1993
Le Nouvel Observateur written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Civilization, Modern categories.
Red Roulette
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Author : Desmond Shum
language : en
Publisher: Simon and Schuster
Release Date : 2021-09-07
Red Roulette written by Desmond Shum and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-07 with Biography & Autobiography categories.
"THE BOOK CHINA DOESN'T WANT YOU TO READ."--CNN A riveting insider's story of how the Party and big money work in China today, by a man who, with his wife, Whitney Duan, rose to the zenith of power and wealth--and then fell out of favor. She was disappeared four years ago. News of this book led to a phone call from Whitney, proof that she's alive. As Desmond Shum was growing up impoverished in China, he vowed his life would be different. Through hard work and sheer tenacity he earned an American college degree and returned to his native country to establish himself in business. There, he met his future wife, the highly intelligent and equally ambitious Whitney Duan who was determined to make her mark within China's male-dominated society. Whitney and Desmond formed an effective team and, aided by relationships they formed with top members of China's Communist Party, the so-called red aristocracy, he vaulted into China's billionaire class. Soon they were developing the massive air cargo facility at Beijing International Airport, and they followed that feat with the creation of one of Beijing's premier hotels. They were dazzlingly successful, traveling in private jets, funding multi-million-dollar buildings and endowments, and purchasing expensive homes, vehicles, and art. But in 2017, their fates diverged irrevocably when Desmond, while residing overseas with his son, learned that his now ex-wife Whitney had vanished along with three coworkers. This is both Desmond's story and Whitney's, because she has not been able to tell it herself.
Playing In The Dark
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Author : Toni Morrison
language : en
Publisher: Vintage
Release Date : 2007-07-24
Playing In The Dark written by Toni Morrison and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-24 with Literary Criticism categories.
An immensely persuasive work of literary criticism that opens a new chapter in the American dialogue on race—and promises to change the way we read American literature—from the acclaimed Nobel Prize winner Morrison shows how much the themes of freedom and individualism, manhood and innocence, depended on the existence of a black population that was manifestly unfree--and that came to serve white authors as embodiments of their own fears and desires. According to the Chicago Tribune, Morrison "reimagines and remaps the possibility of America." Her brilliant discussions of the "Africanist" presence in the fiction of Poe, Melville, Cather, and Hemingway leads to a dramatic reappraisal of the essential characteristics of our literary tradition. Written with the artistic vision that has earned the Nobel Prize-winning author a pre-eminent place in modern letters, Playing in the Dark is an invaluable read for avid Morrison admirers as well as students, critics, and scholars of American literature.