Storytelling Du Luxe
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Storytelling Du Luxe
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Author : Jean-Marc Blancherie
language : fr
Publisher: evalir
Release Date : 2010
Storytelling Du Luxe written by Jean-Marc Blancherie and has been published by evalir this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Le luxe, le rêve. Un peu, beaucoup, passionnément... Un univers, des personnages de caractère, une intrigue, de l’émotion... Tout naturellement : du storytelling. Pourtant, c’est récemment que des acteurs du luxe ont eu l’insight. Allons à leur rencontre. Ce livre explore les logiques, les raisons, de cette conversion, le fonctionnement narratif du luxe, et singulièrement, détaille des solutions, un mode d'emploi du storytelling dans le monde du luxe. Il ouvre aussi des pistes pour des développements futurs, déjà prometteurs. En prenant le storytelling pour guide, et en portant l’analyse sur les terrains de la subjectivité qu’il aiguise en chacun, il offre des réponses simples à des enjeux essentiels, de communication, de marketing, de relation client et d'engagement avec les marques, produits et prestations de luxe. Et le luxe s’invite dans le concept même de cette collection « storytelling » : des schémas visuels interactifs, des cartes mentales –connues aussi sous le nom de Mind Mapping – proposent un accès privilégié à des sources multimédias, à partir d’un e-book en ligne offert avec le livre.
Les Codes Du Luxe Story Telling Et Vid O
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Author : nicolas de beaulieu
language : fr
Publisher: nicolas de beaulieu
Release Date :
Les Codes Du Luxe Story Telling Et Vid O written by nicolas de beaulieu and has been published by nicolas de beaulieu this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
Vous avez besoin d'innover ou vous reconvertir ? Vous mettre à jour en design graphique ? vous avez un projet lancement d'un produit de luxe ? Quelles sont les bonnes pratiques ? Je suis webdesigner UX et e.commerce, enseignant en marketing et design graphique dans des écoles de commerce. Avant j’ai été graphiste et journaliste. _ _Dans ce livre, les chapitres sont des listes de points, précis. Il n'y a pas de paragraphe kilométrique inutile. Il y a aussi des exercices et études de cas. _ SOMMAIRE : communication de luxe, pyramide de maslow,, les 4P (produit prix place pub) version luxe, univers icones et valeurs, distance et émotions, RSE, démocratisation du luxe, Story telling, empathie et émotion, structures narratives SUN (self us and now) structure STAR (situation task action result), story borad, exemples, exercices expérience en magasins, surprendre, digitalisation du magasin, concept storre et pop up store, événementiel, marketing direct et street marketing, mécénat culturel, webmarketing, réseaux sociaux, contenu de qualité, texte et graphique, community manager, jeux-concours, fidélisation, relations presse, vidéo virale. webdesign, utiliser wordpress, utiliser prestashop (e.commerce), le marché du luxe et du tourisme, 15 études de cas (chanel gucci dior hilton club med ...),
Canada S Storytellers Les Grands Crivains Du Canada
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Author : Andrew David Irvine
language : en
Publisher: University of Ottawa Press
Release Date : 2021-03-24
Canada S Storytellers Les Grands Crivains Du Canada written by Andrew David Irvine and has been published by University of Ottawa Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-24 with Reference categories.
For over three-quarters of a century, the Governor General’s Literary Awards have been awarded annually in a variety of evolving categories. Fifteen Governors General have served as their patron. The impressive list continues to grow apace: between 1936 and 2018, the awards recognized 719 books in English and French and have been presented to 580 authors, illustrators, and translators. This beautifully illustrated bilingual compendium presents the biographies of all 580 award laureates, many accompanied by stunning archival portraits. This is the final instalment in Andrew Irvine’s remarkable and comprehensive research into what has become a touchstone of Canada’s literary culture. Together with Canada’s Best and The Governor General’s Literary Awards of Canada: A Bibliography, this work provides readers with a definitive overview of this literary prize. By itself, Canada’s Storytellers is an invaluable reading companion for anyone wanting to be introduced to many of our most influential authors, illustrators, and translators working in both French and English over the past decades. It belongs on the shelf of every enthusiast of Canadian literature. Bilingual edition.
Conflict The Insiders Guide To Storytelling In Factual Reality Tv Film
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Author : Robert Thirkell
language : en
Publisher: A&C Black
Release Date : 2014-03-10
Conflict The Insiders Guide To Storytelling In Factual Reality Tv Film written by Robert Thirkell and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-10 with Performing Arts categories.
"The recipe book of great television from one of the best TV makers in the world" Jamie Oliver Story structure is a huge weakness for many factual or reality filmmakers and TV producers, who often concentrate on subject areas and issues rather than dramatic and memorable narrative. Consequently programmes fail to attract the audience or win any awards. In this book Robert Thirkell, the international consultant known as 'The TV Troubleshooter' and renowned television producer, sets out a professional toolkit for developing a compelling storyline in factual and reality programmes and films. Based on his popular international C.O.N.F.L.I.C.T seminars, it lifts the lids on the making of leading series such as Kitchen Nightmares, Wife Swap, The Apprentice, Coastguards, Firefighters, Oprah's Big Give Fat March, Jamie's School Dinners and When Big Chef Met Little Chef as well as offering insight and advice from leading filmmakers and TV producers worldwide. The tips and tools go right the way through the filmmaking process from finding stories and characters, to structuring scripts and filming, editing, through to delivery, titles and getting people to watch.
Beatrix Potter Artist Storyteller And Countrywoman
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Author : Judy Taylor
language : en
Publisher: Penguin UK
Release Date : 2011-11-03
Beatrix Potter Artist Storyteller And Countrywoman written by Judy Taylor and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-03 with Biography & Autobiography categories.
Starting with the publication of The Tale of Peter Rabbit in 1902, Beatrix Potter went on to become one of the world's most successful children's authors. This illustrated biographical eBook takes the reader through the whole of her life, from her Victorian childhood in London to her final years farming in the Lake District. Regarded as a standard work on Beatrix Potter's life, this work has been updated regularly to include fresh material and previously unpublished photographs that have come to light as interest in Beatrix Potter continues to grow.
On Histories And Stories
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Author : A. S. Byatt
language : en
Publisher: Harvard University Press
Release Date : 2002
On Histories And Stories written by A. S. Byatt and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Literary Criticism categories.
In a series of essays on the complicated relations between reading, writing and remembering, gifted novelist and critic Byatt sorts the modish from the merely interesting and the truly good to arrive at a new view of British writing in our time.
The Luxury Strategy
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Author : Jean-Noel Kapferer
language : en
Publisher: Kogan Page Publishers
Release Date : 2008-12-03
The Luxury Strategy written by Jean-Noel Kapferer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-03 with Business & Economics categories.
Luxury is in fashion and is now to be found within almost every retail, manufacturing and service sector. New terms qualifying luxury regularly appear such as 'premium', 'ultra-premium' and 'hyperluxe'. Today, luxury is everywhere - but if everything is 'luxury' then surely the term itself has no meaning? What really is a luxury product, a luxury brand or a luxury company? The Luxury Strategy is a definitive new work that sets the record straight. Luxury is as old as humanity and it is only by a thorough understanding of the genuine concept, that it is possible to define a rigorous set of rules for the effective management of luxury brands and products. The Luxury Strategy rationalizes the management of this new business concept based on the highly original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Bulgari, Gucci and Prada, into global brands. The Luxury Strategy explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix (the opposite of those for classic marketing). It describes how to implement a luxury strategy within a company and delivers clear principles for becoming - and remaining - 'luxury'.
Business Storytelling For Dummies
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Author : Karen Dietz
language : en
Publisher: John Wiley & Sons
Release Date : 2013-12-04
Business Storytelling For Dummies written by Karen Dietz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-04 with Business & Economics categories.
Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectively Become a better listener to become a better storyteller Make your stories come to life with relatable details Back up your story with data points Use the power of storytelling to effect change Choose the perfect format to tell your story Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.
The Grammar Of Politics And Performance
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Author : Shirin M Rai
language : en
Publisher: Routledge
Release Date : 2014-12-05
The Grammar Of Politics And Performance written by Shirin M Rai and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-05 with Performing Arts categories.
This volume brings together important work at the intersection of politics and performance studies. While the languages of theatre and performance have long been deployed by other disciplines, these are seldom deployed seriously and pursued systematically to discover the actual nature of the relationship between performance as a set of behavioural practices and the forms and the transactions of these other disciplines. This book investigates the structural similarities and features of politics and performance, which are referred to here as ‘grammar’, a concept which also emphasizes the common communicational base or language of these fields. In each of the chapters included in this collection, key processes of both politics and performance are identified and analyzed, demonstrating the critical and indivisible links between the fields. The book also underlines that neither politics nor performance can take place without actors who perform and spectators who receive, evaluate and react to these actions. At the heart of the project is the ambition to bring about a paradigm change, such that politics cannot be analyzed seriously without a sophisticated understanding of its performance. All the chapters here display a concrete set of events, practices, and contexts within which politics and performance are inseparable elements. This work will be of great interest to students and scholars in both International Relations and Performance Studies.
Narrative Architecture
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Author : Nigel Coates
language : en
Publisher: John Wiley & Sons
Release Date : 2012-03-26
Narrative Architecture written by Nigel Coates and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-26 with Architecture categories.
The first book to look architectural narrative in the eye Since the early eighties, many architects have used the term "narrative" to describe their work. To architects the enduring attraction of narrative is that it offers a way of engaging with the way a city feels and works. Rather than reducing architecture to mere style or an overt emphasis on technology, it foregrounds the experiential dimension of architecture. Narrative Architecture explores the potential for narrative as a way of interpreting buildings from ancient history through to the present, deals with architectural background, analysis and practice as well as its future development. Authored by Nigel Coates, a foremost figure in the field of narrative architecture, the book is one of the first to address this subject directly Features architects as diverse as William Kent, Antoni Gaudí, Eero Saarinen, Ettore Sottsass, Superstudio, Rem Koolhaas, and FAT to provide an overview of the work of NATO and Coates, as well as chapters on other contemporary designers Includes over 120 colour photographs Signposting narrative's significance as a design approach that can aid architecture to remain relevant in this complex, multi-disciplinary and multi-everything age, Narrative Architecture is a must-read for anyone with an interest in architectural history and theory.