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Leveraging The Mega Event

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Leveraging Mega Events

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Author : David Grassi
language : en
Publisher:
Release Date : 2023

Leveraging Mega Events written by David Grassi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.

This essay, through a literary review, aims to verify whether the strategic choice of organizing a mega-event, the Olympic Games in particular, can be effective in acting as a lever responsible for significant local and global desirable effects (legacy). The concept of leverage provides a theoretical framework for reflecting on the broader theme of sustainability, organizer accountability and the appropriate mobilization of stakeholders to jointly determine a desirable future.

Leveraging Legacies From Sports Mega Events

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Author : J. Grix
language : en
Publisher: Springer
Release Date : 2014-04-17

Leveraging Legacies From Sports Mega Events written by J. Grix and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-17 with Political Science categories.

This volume offers a panoramic and interdisciplinary view of the growing field of Sports Mega-Event studies. Contributions explore leveraging strategies and the legacies from previous sports megas (London, Seoul, Sydney, Vancouver) and recent and future 'emerging' states and their hosting strategies (India, China, Qatar, Russia, Brazil).

Managing And Leveraging Events

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Author : Nico Schulenkorf
language : en
Publisher: Routledge
Release Date : 2021-11-10

Managing And Leveraging Events written by Nico Schulenkorf and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-10 with Business & Economics categories.

This book explores and advances the latest concepts and developments in event management theory and practice. Drawing on the ever-growing event management literature – and supported by theories and concepts from parent disciplines – the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts. Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy. It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world. This book will be of interest to undergraduate and postgraduate students of event management, as well as scholars researching in social and business-related areas of event management and leverage.

Leveraging Mega Event Legacies

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Author : Jonathan Grix
language : en
Publisher: Routledge
Release Date : 2018-10-11

Leveraging Mega Event Legacies written by Jonathan Grix and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-11 with Sports & Recreation categories.

This is a multi-disciplinary contribution to the burgeoning literature on and around mega-events in general and sports mega-events in particular. The volume is not specifically about mega-events or their management, but rather how such events act as a lens through which a number of important and critical questions about the decisions to host, the host nation, its society and the politics of culture, sport and leisure more broadly can be dealt with. In doing so this book seeks to build on, and out from initial work on (sports) mega events by acknowledging the major shift towards ‘emerging’ states awarded such events since 2006 and incorporating the latest advances in research that have taken place in recent years. For example, debates about what constitutes a ‘mega-event’, what is meant by a ‘legacy’, what is ‘soft power’ and so on are dealt with from a team of leading academics from a variety of academic disciplines. This book was previously published as a special issue of Leisure Studies.

Leveraging A Mega Event When Not The Host City

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Author : Sarah Gardiner
language : en
Publisher:
Release Date : 2006

Leveraging A Mega Event When Not The Host City written by Sarah Gardiner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Tourism categories.

Leveraging The Mega Event

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Author : Qian Claire Deng
language : en
Publisher:
Release Date : 2012

Leveraging The Mega Event written by Qian Claire Deng and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Special events categories.

This study contributes to the literature by extending the body of knowledge on destination image in the context of event tourism. The discussion and investigations around event image provide a useful reference in this construct's psychological formation mechanism, conceptualization ground, and dimensionality framework. In addition, the established event-destination image transfer model greatly enriches the understanding of the phenomenon of events held by tourism destinations from the psychological perspective of the tourists. Moreover, the findings about image congruity offer valuable insights for tourism destinations on how to better utilize events in destination branding strategy. Furthermore, the present study also gives rich practical implications for event organizers, tourism destinations, and other relevant stakeholders.

Leveraging Legacies From Sports Mega Events

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Author : J. Grix
language : en
Publisher: Springer
Release Date : 2014-04-17

Mega Event Mobilities

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Author : Noel B. Salazar
language : en
Publisher: Taylor & Francis
Release Date : 2016-12-01

Mega Event Mobilities written by Noel B. Salazar and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-01 with Business & Economics categories.

Global sports events are rarely far from the public eye. Such mega-events are about much more than the sporting competitions themselves. They entail global exposure and intense struggles by different stakeholders. This is the first book to examine sports mega-events from a mobilities perspective. It analyses the ‘mobile construction’ of global sports mega-events and the role this plays in managing labour, imaginaries, policies and legacies. In particular, the book focuses on the tension between the various mobilities and immobilities that are implied in the process of constructing a mega-event. It seeks to uncover the ways in which an event is a series of fluid interactions that occur sequentially and simultaneously at multiple scales in diverse spheres of interaction. Contributions explore the dynamics through which mega-events occur, revealing the textures and nuance of the complex systems that sustain them, and the ways that events ramify throughout the international system.

Strategic Event Leveraging

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Author : Vassilios Ziakas
language : en
Publisher: CABI
Release Date : 2021-10-25

Strategic Event Leveraging written by Vassilios Ziakas and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-25 with Travel categories.

This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events. Encompassing all events including sport, cultural and business, it also covers all kinds of benefits that can be leveraged and lead to sustainability through triple-bottom-line assessment. The book takes an interdisciplinary approach to cross boundaries and creates linkages among the parent disciplines (sport management; events, hospitality and tourism; leisure studies, parks and recreation) and general disciplines (management, marketing, sociology, anthropology, urban and regional planning). Building a truly global and transdisciplinary framework, the author provides direction and possibilities that can lead to new forms of leveraging, making this an excellent resource for researchers, practitioners and students interested in event management and policy, sport management, recreation and leisure, and hospitality, tourism and festival management.

Managing Sport Mega Events

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Author : Stephen Frawley
language : en
Publisher: Routledge
Release Date : 2016-06-17

Managing Sport Mega Events written by Stephen Frawley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-17 with Business & Economics categories.

Managing Sport Mega-Events explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills the gap. The book addresses three broad but interconnected themes. First, strategic matters are explored focusing on the rise of sport mega-events, the management of stakeholders and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined including media management, broadcast management, venue management, risk management, marketing and sponsorship management. The book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.

Leveraging The Mega Event

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